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UNITED STATES


SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

SCHEDULE 14A

(Rule 14a-101)
SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the


The
Securities Exchange Act of 1934
(Amendment (Amendment No. )

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Filed by a Party other than the Registrant  ☐

Filed by the Registrant ☒                          Filed by a Party other than the Registrant  ☐

Check the appropriate box:


Preliminary Proxy Statement


Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))


Definitive Proxy Statement


Definitive Additional Materials


Soliciting Material Pursuant to §240.14a-12

Premier Financial Corp.


(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

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Fee paid previously with preliminary materials.

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601 Clinton Street,

Defiance, Ohio 43512
(419) 782-5015

419-785-8700

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

TO BE HELD ON

APRIL 26, 2022

30, 2024

NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders (“Annual Meeting”) of Premier Financial Corp. (“Premier”) will be held on April 26, 2022,30, 2024, at 1:30 p.m., Eastern Time. The Annual Meeting will be an entirely virtual meeting. That means you can attend the Annual Meeting online, vote your shares electronically, and submit questions during the Annual Meeting by visiting www.virtualshareholdermeeting.com/PFC2022PFC2024. The Annual Meeting will be held for the following purposes, all of which are more completely set forth in the accompanying Proxy Statement:

(1)
1.To elect four (4)five (5) directors;
(2)
2.To consider and approve a non-binding advisory vote on Premier’s executive compensation;
(3)
3.To consider and vote on a proposal to ratify the appointment of Crowe LLP as the independent registered public accounting firm for Premier for the year 2022;2024; and
(4)
4.To transact such other business as may properly come before the Annual Meeting or any adjournment thereof.

The Board of Directors of Premier has fixed February 28, 2022,March 1, 2024 as the voting record date for the determination of shareholders entitled to notice of and to vote at the Annual Meeting or at any adjournment thereof. Only those shareholders of record as of the close of business on that date will be entitled to vote at the Annual Meeting or at any such adjournment.

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS
FOR THE SHAREHOLDER MEETING TO BE HELD ON APRIL 26, 2022April 30, 2024

The Proxy Statement for the 2022 Annual Meeting of Shareholders and the 20212023 Annual Report to Shareholders, which includes the Form 10-K for the year ended December 31, 2021,2023, are both available at by (1) visiting www.proxyvote.com using, (2) calling 1-800-579-1639, or (3) sending an email to sendmaterial@proxyvote.com. If sending an email, please include your 12-Digit16-Digit Control Number andin the subject line. These materials may also be obtained upon written request to to:

Premier Financial Corp., Shannon M. Kuhl, Corporate Secretary 601 Clinton

275 West Federal Street, Defiance,Youngstown, Ohio 43512.44503

Your vote on these matters is important, regardless of the number of shares you own.  In order to ensure that your shares are represented, I urge you to promptly execute and return the enclosed form of Proxy or submit your Proxy by telephone or Internet.
BY ORDER OF THE BOARD OF DIRECTORS


Donald P. Hileman,
Executive Chairman

BY ORDER OF THE BOARD OF DIRECTORS

Donald P. Hileman

Executive Chair

Shannon M. Kuhl

Corporate Secretary

March 10, 2022

15, 2024 | Defiance, Ohio



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Page
2
6
SOCIAL7
CORPORATE GOVERNANCE8
OurGovernance Highlights8
Director Independence10
Board Leadership Structure10
Board Diversity10
Assessing our Board and Director Effectiveness11
Qualifications of Director Nominees and Continuing DirectorsNominating Procedures11
Majority Vote Policy12
12
Board’s Role in Strategic Planning12
Board Meetings13
Director Onboarding and Board CommitteesEducation Guidelines13
Communication with Directors13
13
Compensation-Related Governance14
Board Committees14
Related Person Transactions18
PROPOSAL 1 – ELECTION OF DIRECTORS
19
COMPOSITION OF THE BOARD19
NOMINATION OF DIRECTOR CANDIDATES
19
OUR DIRECTOR NOMINEES AND CONTINUING DIRECTORS20
DIRECTOR COMPENSATION
27
29
30
EXECUTIVE COMPENSATION31
COMPENSATION DISCUSSION AND ANALYSIS31
2023 Performance Summary31
Compensation Philosophy and Objectives32
Advisory Vote on Executive Compensation Program Practices and Risk Management Perspectives32
Roles of the CommitteeRisk Review and Chief Executive Officer in Compensation DecisionsAssessment33
2021 Compensation Decision Making33
Executive Compensation Components35
2023 Executive Compensation Determinations38
2024 Executive Compensation Determinations41
Tax Implications42
Compensation Related Governance and Policies43
COMPENSATION COMMITTEE REPORT43
SUMMARY COMPENSATION TABLE44
45
OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END 202346
OPTION EXERCISES AND STOCK VESTED IN 202346
NONQUALIFIED DEFERRED COMPENSATION47
POTENTIAL PAYMENTS UPON TERMINATION OR CHANGE IN CONTROL48
CEO PAY RATIO57
PAY VERSUS PERFORMANCE58

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60
60
Beneficial Ownership of Management61
Delinquent Section 16(A) Reports
61
62
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
62
AUDIT COMMITTEE REPORT62
63
HOUSEHOLDING
63
SHAREHOLDER PROPOSALS63
ANNUAL REPORTS AND FINANCIAL STATEMENTS
64
ii

601 Clinton Street, Defiance, Ohio 43512

419-785-8700

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601 Clinton Street
Defiance, Ohio 43512
2022

PROXY STATEMENT FOR THE 2024 ANNUAL MEETING OF SHAREHOLDERS

April 26, 202230, 2024

PROXY STATEMENT AND ANNUAL MEETING SUMMARY

This Proxy Statement is being furnished to shareholders of Premier Financial Corp. (“Premier,” “PFC,” the “Company,” “we,” “us,” or “our”). Our Board of Directors (the “Board”) is soliciting proxies to be used at our 20222024 Annual Meeting of Shareholders (the “Annual Meeting”) to be held virtually on April 26, 2022,30, 2024, at 1:30 p.m., Eastern Time, and at any adjournment thereof, for the purposes set forth in the Notice of Annual Meeting of Shareholders.

The Proxy Statement and related materials were first made available to shareholders of Premier on or about March 18, 2024 and we expect to begin mailing these proxy materials to the shareholders of Premier on or about March 20, 2024.

IMPORTANT NOTICE REGARDING THE AVAILABILITY

OF PROXY MATERIALS FOR THE SHAREHOLDER MEETING

TO BE HELD ON April 30, 2024

The Proxy Statement for the Annual Meeting of Shareholders and the 2023 Annual Report to Shareholders, which includes the Form 10-K for the year ended December 31, 2023, are both available by (1) visiting www.proxyvote.com, (2) calling 1-800-579-1639, or (3) sending an email to sendmaterial@proxyvote.com. If sending an email, please include your 16-Digit Control Number in the subject line. These materials may also be obtained upon written request to Premier Financial Corp., Shannon M. Kuhl, Corporate Secretary, 275 West Federal Street, Youngstown, Ohio 44503.

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ANNUAL MEETING INFORMATION

What matters will be voted on at the Annual Meeting?

The Annual Meeting will be held for the following purposes and you are being asked to vote on:

1.The election of five (5) directors;
2.A non-binding advisory vote on Premier’s executive compensation to our named executive officers;
3.The ratification of the appointment of Crowe LLP as the independent registered public accounting firm for Premier for the year 2024; and
4.Any other business as may properly come before the Annual Meeting or any adjournment thereof.

Why did you receive a Notice of Internet Availability of Proxy Materials instead of paper copies of the proxy materials?

The U.S. Securities and Exchange Commission (“SEC”) notice and access rule allows us to furnish our proxy materials over the internet to our shareholders instead of mailing paper copies of those materials to each shareholder. As a result, on or around March 20, 2024 we sent to most of our shareholders, by mail or e-mail, a notice containing instructions on how to access our proxy materials over the internet and vote online. This notice is not a proxy card and cannot be used to vote your shares. If you received only a notice this year, you will not receive paper copies of the proxy materials unless you request the materials by following the instructions on the notice or on the website referred to on the notice at no charge. You should request materials before April 16, 2024 in order to reasonably expect to receive them prior to the Annual Meeting.

We provided some of our shareholders, including shareholders who have previously asked to receive paper copies of the proxy materials, with paper copies of the proxy materials instead of a notice that the materials are electronically available over the internet.

How can you attend the Annual Meeting?

The Annual Meeting will be an entirely virtual meeting. That means you can attend the Annual Meeting online, vote your shares electronically, and submit questions during the Annual Meeting by visiting www.virtualshareholdermeeting.com/PFC2022. Be surePFC2024. You do not need to have your 12-Digit Control Number to enter the Annual Meeting. The Proxy Statement and related materials were first made available to shareholders of Premier on or about March 10, 2022 and we expect to begin mailing these proxy materials to the shareholders of Premier on or about March 17, 2022.

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE SHAREHOLDER MEETING TO BE HELD ON APRIL 26, 2022
 The Proxy Statement for the 2022 Annual Meeting of Shareholders and the 2021 Annual Report to Shareholders, which includes the Form 10-K for the year ended December 31, 2021, are both available at www.proxyvote.com using your 12-Digit Control Number and may also be obtained upon written request to Premier Financial Corp., Shannon M. Kuhl, Secretary, 601 Clinton Street, Defiance, Ohio 43512.
Attending the Annual Meeting
We will be hostingattend the Annual Meeting live viato vote. Even if you plan to attend the Internet. Annual Meeting, please submit your vote in advance as instructed in this Proxy Statement.

A summary of the information you need to attend the Annual Meeting online is provided below:

Any shareholder can attend the Annual Meeting live via the Internet at www.virtualshareholdermeeting.com/PFC2024.

Webcast starts at 1:30 p.m. Eastern Time. We suggest you access the Annual Meeting 15 minutes prior to the start.

Shareholders may vote and submit questions while attending the Annual Meeting on the Internet.

Please have your 16-Digit Control Number to enter the Annual Meeting.

Instructions on how to attend and participate via the Internet, including how to demonstrate proof of stock ownership, are posted at www.virtualshareholdermeeting.com/PFC2024.

Questions regarding how to attend and participate via the Internet may be answered by calling 1-855-449-0991 on the day before the Annual Meeting or the day of the Annual Meeting.

Webcast replay of the Annual Meeting will be available until May 1, 2025.

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What if you have technical issues accessing the Annual Meeting or voting?

If you have technical issues accessing the Annual Meeting or if you are unable to locate your 16-digit control number, contact (855) 449-0991.

Who can vote at the Annual Meeting?

Only our shareholders of record at the close of business on March 1, 2024 (the “Voting Record Date”) are entitled to notice of, and to vote at, the Annual Meeting. On the Voting Record Date, there were 35,803,629 common shares issued and outstanding. We have no other class of equity securities outstanding that are entitled to vote at the Annual Meeting. You are entitled to cast one vote for each share owned and there is no cumulative voting with respect to the election of directors. You do not need to attend the Annual Meeting live via the Internet at

www.virtualshareholdermeeting.com/PFC2022.
Webcast starts at 1:30 p.m., Eastern Time.
Shareholders mayto vote and submit questions while attendingcan instead follow the instructions “How to vote your shares?” below.

What constitutes a quorum for the Annual Meeting on the Internet.Meeting?

Please have your 12-Digit Control Number

The presence, either in person or by proxy, of at least a majority of our outstanding shares entitled to entervote, or at least 17,901,815 common shares, is necessary to constitute a quorum at the Annual Meeting. Abstentions and broker non-votes are counted in determining the presence of a quorum.

How to vote your shares?

Before The Meeting - Go to www.ProxyVote.com or scan the QR Barcode on your Proxy Card. Use the Internet to transmit your voting instructions and for electronic delivery of information up until 11:59 P.M. Eastern Time on April 29, 2024, unless you are voting shares held in Premier’s 401(k) Employee Savings Plan, in which case the deadline is 11:59 P.M. Eastern Time on April 26, 2024. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form.


During The Meeting - Go to www.virtualshareholdermeeting.com/pfc2024


    You must have the 16-digit Control Number from your Notice of Internet Accessibility to register and vote online either before or during the Annual Meeting.

1-800-690-6903 - Use any touch-tone telephone to transmit your voting instructions up until 11:59 P.M. Eastern Time on April 29, 2024, or 11:59 P.M. Eastern Time on April 26, 2024 if your shares are held in the 401(k) Employee Savings Plan.  Have your proxy card in hand when you call and then follow the instructions.

Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717 before 11:59 P.M. Eastern Time on April 29, 2024, or 11:59 P.M. Eastern Time on April 26, 2024 if your shares are held in the 401(k) Employee Savings Plan.

Instructions
3

If your shares are registered differently and are in more than one account, you will receive more than one proxy card. Please follow the directions for voting on how to attend and participate via the Internet, including how to demonstrate proof of stock ownership, are posted at www.virtualshareholdermeeting.com/PFC2022.

Questions regarding how to attend and participate via the Internet may be answered by calling 1-855-449-0991 on the day before the Annual Meeting or the dayeach of the Annual Meeting.proxy cards you receive to ensure that all of your shares are voted.

Webcast replay

How to vote your shares if they are held in the name of a broker?

If your shares are held by your broker, you must vote your shares through your broker. You should receive a form from your broker asking how you want to vote your shares. Follow the instructions on that form to give voting instructions to your broker.

How to vote your shares if you hold them in Premier’s 401(k) Employee Savings Plan?

If you hold PFC shares in the Premier 401(k) Employee Savings Plan, you will receive a full set of materials and your proxy card will serve as your instructions to Fidelity Management Trust Company, the trustee of the Annual Meeting401(k) Employee Savings Plan, to vote your shares. We must receive your completed voting instructions before 11:59 P.M. Eastern Time on April 26, 2024 in order for Fidelity Management Trust Company to vote your shares.

How will your shares be available until April 27, 2023.

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TABLE OF CONTENTSvoted if you vote by proxy?

Proxies

Your proxy, if properly submitted and not revoked prior to its use, will be voted in accordance with the instructions you give. Properly submitted proxies that do not contain voting instructions and that are not “broker non-votes” will be voted (1) FOR the director nominees identified in Proposal 1 herein, (2) FOR the approval of our executive compensation, (3) FOR the ratification of the appointment of Crowe LLP (“Crowe”) as our independent registered public accounting firm for 2022 and (4) in accordance with the best judgment of the persons appointed as proxies upon the transaction of such other business as may properly come before the Annual Meeting.voted:

1.FOR the director nominees identified in Proposal 1 herein;
2.FOR the approval of our executive compensation;
3.FOR the ratification of the appointment of Crowe LLP (“Crowe”) as our independent registered public accounting firm for 2024; and
4.In accordance with the discretion of the persons appointed as proxies upon the transaction of such other business as may properly come before the Annual Meeting.

How to revoke your proxy?

You may revoke your proxy at any time before it is exercised by (1) filing written notice of revocation to be received prior to voting at the Annual Meeting with our Secretary, Shannon M. Kuhl, at 601 Clinton275 West Federal Street, Defiance,Youngstown, Ohio 43512;44503; (2) submitting a valid proxy bearing a later date that is received prior to voting at the Annual Meeting; or (3) attending the Annual Meeting online and giving notice of revocation to the Secretary prior to voting your shares at the Annual Meeting. Attending the Annual Meeting will not, by itself, revoke a previously given proxy.

The proxies we are soliciting will only be exercised at the Annual Meeting and any adjournment thereof and will not be used for any other meeting.

Voting Rights
4
Only

Who is soliciting your proxy?

Premier will pay the costs of this proxy solicitation, including the standard charges and expenses of brokerage houses, voting trustees, banks, associations and other custodians, nominees and fiduciaries who are record holders of shares not beneficially owned by them, for forwarding the proxy materials to, and obtaining proxies from, the beneficial owners of our shareholders of record at the close of business on February 28, 2022 (the “Voting Record Date”) are entitled to notice of, and to vote at, the Annual Meeting. On the Voting Record Date, there were 35,816,534 common shares issued and outstanding. We have no other class of equity securities outstanding that are entitled to vote at the Annual Meeting. The presence, either in personIn addition to solicitations by mail, our directors, officers and employees may solicit proxies personally or by proxy, of at least a majority of our outstanding shares entitled to vote is necessary to constitute a quorum at the Annual Meeting. Abstentionstelephone without additional compensation for such solicitations.

What proposals are being voted on and broker non-voteshow many votes are counted in determining the presence of a quorum.

Required Vote and Voting Recommendation
You are entitled to cast one voterequired for each share owned. Below are specifics regarding the vote requirement for each proposal:
For Proposal 1, the election of directors at the Annual Meeting, director nominees willto be elected by a pluralityapproved?

ProposalRequired VoteEffect of Abstentions
and Broker Non-Votes
Election of DirectorsThe five nominees for election as directors receiving the greatest number of the votes cast. Our Articles of Incorporation do not permit shareholders to cumulate votes “FOR” their election will be elected as directors.  

Withheld votes will be counted for purposes of establishing a quorum but have no effect on election voting except under our Majority Vote Policy described below and on page 12.

This is a non-routine proposal and broker non-votes have no effect on election voting.

Non-binding advisory vote on Premier’s executive compensation to our named executive officersAffirmative vote of at least a majority of the votes cast by shareholders present, in person or by proxy, at the meeting.

Abstentions have the same effect as a vote AGAINST the proposal.

This is a non-routine proposal and broker non-votes will have no effect on the proposal.

Ratification of the appointment of Crowe LLP as the independent registered public accounting firm for Premier for the year 2024Affirmative vote of at least a majority of the votes cast by shareholders present, in person or by proxy, at the meeting.

Abstentions have the same effect as a vote AGAINST the proposal.

This is a routine proposal and there will not be any broker non-votes on the proposal.

Majority Vote Policy. Our Corporate Governance Guidelines provide that in the circumstance of an uncontested director election, of directors. Abstentions and broker non-votes willwhich is the case for this year’s directors’ election, any director who does not affect the plurality vote required to elect directors. The Board of Directors recommends that you vote for each nominee for director.

Proposal 2 to approve our executive compensation and Proposal 3 to ratify the appointment of Crowe each requires that the numberreceive a majority of votes cast in favor of their election must promptly tender a resignation to the proposal exceedBoard. Upon recommendation of the number of votes cast against it. Because abstentions will not be counted as votes cast at the Annual Meeting, they will not affect either of these proposals. Similarly, broker non-votes will not affect Proposal 2. Proposal 3 is a “discretionary” item, so it will not have broker non-votes. The Board of Directors recommends that you vote in favor of both Proposal 2 and Proposal 3.
Because the proposals to approve our executive compensation and ratify the appointment of Crowe as our independent registered public accounting firm are advisory, they will not be binding uponGovernance Committee, the Board orwill determine whether to accept the Company. However, the Compensation Committee will take into account the outcome of votes when considering future executive compensation arrangements. Further, if the appointment of Crowe is not ratified by the shareholders, the Audit Committee may re-consider its selection of Crowe as our independent registered public accounting firm for the fiscal year ending December 31, 2022.resignation.

Proposals 1 and 2 are not “discretionary” items. If your shares are held in “street name,” you must provide instructions to your brokerage firm in order to cast a vote on these proposals. The ratification of the appointment of Crowe is considered a “discretionary” item, so your brokerage firm may vote in its discretion on your behalf if you do not furnish voting instructions.

THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE “FOR” EACH NOMINEE FOR
DIRECTOR LISTED IN PROPOSAL 1 AND “FOR” BOTH PROPOSAL 2 AND PROPOSAL 3.

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Our Director Nominees and Continuing Directors
You are being asked to vote on the election of four (4) director nominees listed below. We also included some relevant information on our continuing directors. Detailed information about each nominee’s and continuing director’s background, skills and expertise can be found under Proposal 1 – Election of Directors.
Name
Age
Independent
Audit
Compensation
Executive
Governance &
Nominating
Risk
Director Nominees
Zahid Afzal
59
Louis M. Altman
53
Terri A. Bettinger
54
John L. Bookmyer
57
Continuing Directors
Lee Burdman
58
Jean A. Hubbard
63
Charles D. Niehaus
62
Mark A. Robison
57
Richard J. Schiraldi
67
Marty E. Adams
69
Donald P. Hileman
69
Nikki R. Lanier
51
Gary M. Small
61
Samuel S. Strausbaugh
58
The following table summarizes certain self-identified characteristics of our directors, in accordance with Nasdaq Listing Rules 5605(f) and 5606. Each term used in the table has the meaning given to it in the rule and related instructions.
Total Number of Directors
14
Part I: Gender Identity
Female
Male
Non-
Binary
Did Not
Disclose
Directors
3
11
Part II: Demographic Background
 
 
 
 
African American or Black
1
Alaskan Native or American Indian
Asian
1
Hispanic or Latinx
Native Hawaiian or Pacific Islander
White
2
10
Two or More Races or Ethnicities
LGBTQ+
Did Not Disclose Demographic Background

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TABLE OF CONTENTSGOVERNANCE AND SOCIAL MATTERS: What Matters at Premier?

Corporate Governance Highlights
We believe that sound principles of corporate governance are the hallmark of long-term growth and profitability. Our governance policies are designed to promote independent and diverse consideration of our business and risk management strategies, with the goal of achieving robust returns for our shareholders.
Board and Governance Information
Size of Board
14
Number of Independent Directors
12
Average Age of Directors
60
Board Meetings Held in 2021
9
Director Terms
3 years
Separate Chair and CEO
Yes
Number of Times Independent Directors Met without Management in 2021
(excluding regular executive sessions during Board and Committee meetings)
2
Annual Board Evaluations
Yes
Annual CEO Evaluation
Yes
Board Orientation and Continuing Education
Yes
Codes of Ethics for Directors, Officers and Employees, which includes confidentiality policies
Yes
Board Level Risk Committee
Yes
Stock Ownership Guidelines for Directors and Executive Officers
Yes
Robust Anti-Hedging and Pledging Policies
Yes
Strong Recoupment (“Clawback”) Policy
Yes
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PROPOSAL 1 –ELECTION OF DIRECTORS
Composition of the Board
On January 31, 2020, Premier acquired United Community Financial Corp. (“UCFC”) pursuant to a merger (the “Merger”). As a result of the Merger, the Code of Regulations was amended to provide that the Board be comprised of seven members of the Board of Premier prior to the Merger and six directors designated by UCFC. On January 3, 2022, the Board voted to increase the size of the Board to 14. This Board of 14 directors is divided into three classes, with two Classes having five members and one Class having four members. The directors are elected by class to serve a three-year term. The terms of the three classes expire at successive annual meetings so that the shareholders elect one class of directors at each annual meeting. Each of the directors of Premier is also a director of our wholly-owned banking subsidiary, Premier Bank.
When the Board approved the increase in the size of the Board from 13 to 14 members, the Board voted to elect Nikki R. Lanier to fill the vacancy. Ms. Lanier’s term will expire at the 2024 Annual Meeting of Shareholders of the Company upon the election and qualification of her successor.
The current composition of the Board is:
Directors whose terms expire at the Annual Meeting:
Zahid Afzal
Louis M. Altman
Terry A. Bettinger
John L. Bookmyer
Directors whose terms expire at the 2023 annual meeting:
Lee Burdman
Jean A. Hubbard
Charles D. Niehaus
Mark A. Robison
Richard J. Schiraldi
Directors whose terms expire at the 2024 annual meeting:
Marty E. Adams
Donald P. Hileman
Nikki R. Lanier
Gary M. Small
Samuel S. Strausbaugh
We will elect four directors at the Annual Meeting. The director nominees standing for election at the Annual Meeting are Mr. Afzal, Mr. Altman, Ms. Bettinger, and Mr. Bookmyer. Those nominees elected to the Board at the Annual Meeting will serve until our annual meeting in 2025 and until each such person’s successor is duly elected and qualified. If any of the four nominees should become unable or unwilling to stand for election at the Annual Meeting, the persons named on the proxy card as proxies may vote for other person(s) selected by the Board. We have no reason to believe that any of the director nominees for election named in this Proposal 1 will be unable or unwilling to serve in such capacity. Each director nominee has consented to act as a director if elected.
The Board has determined that each of Marty E. Adams, Zahid Afzal, Louis M. Altman, Terri A. Bettinger, John L. Bookmyer, Lee Burdman, Jean A. Hubbard, Nikki R. Lanier, Charles D. Niehaus, Mark A. Robison, Richard J. Schiraldi and Samuel S. Strausbaugh is “independent” under the rules of The Nasdaq Stock Market LLC (“Nasdaq”). In assessing the independence of directors and the director nominees, the Board considered the business relationships between Premier and its directors or their affiliated businesses, other than ordinary banking relationships. Where business relationships other than ordinary banking relationships existed, including those disclosed under “Related Person Transactions” below, the Board determined that none of the relationships between Premier and their affiliated businesses impaired the directors’ or director nominees’ independence because the amounts involved were immaterial to the directors or to those businesses when compared to their annual income or gross revenues.
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Your Board Recommends That You
Vote FOR The Four Nominees Listed Below.
Nominees for Election at this Annual Meeting:
Louis M. Altman
Age:
53
Director Since:
2020
Committees:
Audit
Business Experience and Specific Qualifications:
Co-managing partner of the A. Altman Company, a full service real estate development firm for commercial, residential, office, medical and hotel properties, since 1999; Former director of UCFC and Home Savings (January 2017 to January 2020); Former director of Ohio Legacy Corp. (January 2010 to January 2018); Former Director of Premier Bank & Trust (February 2010 to January 2018); Former Director of Sky Bank; Former Regional Director of Western Reserve Region, Sky Bank. The attributes, skills and qualifications developed by Mr. Altman through his role as a director of financial institutions over the past 14 years and his broad experience in real estate development would benefit the Board due to his unique insight in the areas of financing, property management, acquisition, business development and leadership.
Zahid Afzal
Age:
59
Director Since:
2020
Committees:
Risk; following the Annual Meeting, Mr. Afzal is expected to join the Compensation Committee in addition to the Risk Committee
Business Experience and Specific Qualifications:
Former Executive Vice President/Chief Operating Officer of UCFC and Home Savings Bank from March 2018 to January 2020; Former director of UCFC (2013 to February 2018) and Home Savings Bank (October 2013 to January 2020). Prior to joining Home Savings Bank, Mr. Afzal served as the Executive Vice President, Chief Operating Officer, of Capital Bank Financial Corp. in Raleigh, North Carolina, from September 2013 until December 2017. From March 2006 until February 2013, he was the Senior Executive Vice President, Chief Information Officer and Chief Operating Officer of Huntington National Bank. Mr. Afzal has expertise that will contribute to the Board, including technology, operations and marketing experience. He also served in various management and leadership positions for Bank of America and Citicorp. Mr. Afzal has expertise that will contribute to the Board, including banking, technology, operations, and marketing experience.
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Terri A. Bettinger
Age:
54
Director Since:
2018
Committees:
Compensation; Risk
Business Experience and Specific Qualifications:
Deputy Director and Chief Information Officer for the Ohio Department of Aging and Owner of VCIO Services, LLC, an executive consulting company. She previously served as the Chief Information Officer of Franklin County Data Center in Columbus, Ohio (February 2015 to October 2017). Prior to that time, Ms. Bettinger led North America Fund Services Technology for the Global Financial Services Group at Citigroup Inc. from April 2009 to February 2015. Ms. Bettinger spent 20 years in the banking and financial services industry, and her successful career in the delivery of valuable technology solutions provides beneficial knowledge to the Board in the area of technological growth and innovation.
John L. Bookmyer
Age:
57
Director Since:
2005
Committees:
Executive (Chair); Audit; Compensation; following the Annual Meeting, Mr. Bookmyer is expected to join the Governance & Nominating Committee in addition to the Executive, Audit, and Compensation Committees.
Business Experience and Specific Qualifications:
CEO of Pain Management Group located in Findlay, Ohio, since January 2009; Former Chief Operating Officer of Blanchard Valley Health System in Findlay, Ohio, from August 1995 until December 2008. Mr. Bookmyer is a Certified Public Accountant in Ohio and has extensive experience in oversight, leadership and financial matters from his roles at the entities identified above. He is also very familiar with the needs of the region through his interactions with community hospitals and businesses.
Continuing Directors with Terms Expiring at the 2023 Annual Meeting:
Lee Burdman
Age:
58
Director Since:
2020
Committees:
Compensation; Risk
Business Experience and Specific Qualifications:
Co-Founder and Managing Partner of Redstone Investments, a development, management and acquisitions company focused on shopping center development, headquartered in Youngstown, Ohio; Former director of UCFC and Home Savings Bank from April 2011 to January 2020; Former director of a local community bank and the local bank’s regional successor following its merger. Mr. Burdman has expertise that will contribute to the Board, including experience and expertise in owning, managing and developing real estate, commercial real estate lending, financial literacy and executive management.
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Jean A. Hubbard
Age:
63
Director Since:
2008
Committees:
Compensation; Governance and Nominating
Business Experience and Specific Qualifications:
Corporate Treasurer and Business Manager since 2003 of The Hubbard Company, a printing and office supply company located in Defiance, Ohio. Ms. Hubbard held various positions throughout her banking career, including Senior Vice President and Human Resource Director, Rurban Financial Corp. (“Rurban”), from 1998 to 2003. Ms. Hubbard offers financial and business expertise through her work as corporate treasurer. Ms. Hubbard also provides the Board with insight regarding employee and human resource issues from her experience at Rurban.
Charles D. Niehaus
Age:
62
Director Since:
2014
Committees:
Risk (Chair); Governance and Nominating
Business Experience and Specific Qualifications:
Member and Managing Partner of Niehaus Kalas Hinshaw Ltd., Attorneys at Law, in Toledo, Ohio, since 2007. Mr. Niehaus has provided legal representation to corporate and business clients for over 30 years on a wide range of business issues including the representation of financial institutions in formation, acquisitions, bank litigation, shareholder matters and regulatory compliance. He brings extensive experience in the legal and financial services areas and provides valuable guidance and insight with respect to strategy and compliance.
Mark A. Robison
Age:
57
Director Since:
2018
Committees:
Audit
Business Experience and Specific Qualifications:
President of Brotherhood Mutual Insurance Company headquartered in Fort Wayne, Indiana, since 2007 and Chairman of the Board of Brotherhood Mutual since 2009. Prior to his promotion to President of Brotherhood Mutual Insurance Company, Mr. Robison served in various positions at Brotherhood Mutual since 1994, including as Vice President of Finance. As a successful leader of a national company, Mr. Robison adds valuable leadership experience to the Board.
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Richard J. Schiraldi
Age:
67
Director Since:
2020
Committees:
Governance and Nominating (Chair); Audit; Executive
Business Experience and Specific Qualifications:
Former director of the Board of Directors of UCFC (from 2002 to January 2020) and Chairman and director of the Board of Directors of Home Savings Bank (from 2005 to January 2020); Partner, Cohen & Company, Certified Public Accountants in Youngstown, Ohio (1990 to January 2017); Director of Tax Operations in Youngstown, Ohio, office of Cohen & Company (1983 to 2003); CPA, Touche Ross. The skills and qualifications Mr. Schiraldi developed throughout his 34 years as a CPA, as well as his experience as the owner and manager of privately held businesses and as a director of numerous not-for-profit entities, enable him to contribute significant insight to the Board in the areas of strategic planning, tax, accounting and financial, local community affairs and leadership.
Continuing Directors with Terms Expiring at the 2024 Annual Meeting:
Marty E. Adams
Age:
69
Director Since:
2020
Committees:
Compensation (Chair); Executive; Governance and Nominating
Business Experience and Specific Qualifications:
President of Marty Adams Consulting, LLC; Managing Member of Strategic Value Bank Partners, LLC, since November 2015; Director of First National Bank of America; Director, FineMark Holdings, Inc. Florida since October 2021; Former Director of PVF Capital Corp. (“PVF”); Former Director of UCFC and Home Savings Bank (2013 to January 2020); Former director and Interim Chief Executive Officer of Park View Federal Savings Bank, subsidiary of PVF; Former Chairman, Director and Chief Executive Officer of Sky Financial Group, Inc.; Former Director, President and Chief Operating Officer of Huntington Bancshares, Inc. Mr. Adams’ skills and qualifications that he has developed through more than 35 years of experience in the banking and financial services industries, as well as his service in significant public company leadership positions, enable him to contribute technical knowledge to the Board in nearly all operational areas of banking.
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Donald P. Hileman
Age:
69
Director Since:
2013
Committees:
Executive; Risk
Business Experience and Specific Qualifications:
Executive Chairman of Premier. Former CEO of Premier (January 1, 2014 to April 1, 2021) and former CEO of Premier Bank (January 1, 2014 to April 1, 2021); President of Premier from January 1, 2014 until January 31, 2020; President of Premier Bank from 2015 until March 4, 2019; Executive Vice President and Chief Financial Officer of Premier and Premier Bank from 2009 through 2013; Interim Chief Financial Officer from October 2008 to March 2009; and CEO of First Insurance until April 1, 2022. Prior to joining Premier, Mr. Hileman was Corporate Controller of Sky Financial Group, Inc. for 12 years. Mr. Hileman brings valuable experience and expertise to the Board from his work within financial institutions, as well as his knowledge and familiarity with Premier and its subsidiaries.
Nikki R. Lanier
Age:
51
Director Since:
2022
Committees:
Compensation; Risk
Business Experience and Specific Qualifications:
Ms. Lanier is the founder and Chief Executive Officer of Harper Slade, a racial equality advisory firm that began operations January 1, 2022. Prior to forming Harper Slade, Ms. Lanier was the Senior Vice President and Site General Manager of the Federal Reserve Bank of St. Louis (Louisville, Kentucky, Branch). With a background as a labor and employment attorney, Ms. Lanier brings valuable experience and expertise to the Board regarding diversity, equity and inclusion considerations, and human capital matters. Ms. Lanier has experience in a variety of private and public industries, including banking, manufacturing, education and healthcare, which will provide the Board with a beneficial perspective on such matters.
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Gary M. Small
Age:
61
Director Since:
2020
Committees:
Executive; Risk
Business Experience and Specific Qualifications:
CEO and President of Premier and Premier Bank (since April 1, 2021); President of Premier and President of Premier Bank (since January 31, 2020). Former President, Chief Executive Officer and Director of UCFC and Home Savings (March 2014 to January 2020); Former Senior Executive Vice President and Chief Banking Officer for S&T Bank, located in Indiana, Pennsylvania; held various senior executive officer positions with Jackson Hewitt Tax Services, including Senior Vice President of Customer Operations and Chief Operating Officer; former Executive Vice President and Regional Banking Group President for Huntington National Bank; former Executive Vice President and Head of Regional Banking for Sky Financial Group; 20 years in a number of senior operating and financial roles with National City Corporation and its predecessor Merchants National Corporation, including four years as Executive Vice President and Retail Network Executive with responsibility for over 200 branch locations across the Midwest. With over 35 years of banking and finance experience, Mr. Small provides the Board with invaluable knowledge regarding financial institutions.
Samuel S. Strausbaugh
Age:
58
Director Since:
2006
Committees:
Audit (Chair); Executive
Business Experience and Specific Qualifications:
President of Elpis Opportunity Fund L.P. since October 2020; President and CEO of Vrsus Assets, LLC, a digital case management platform firm for plaintiff attorneys, from March 2018 to October 2020; President, CEO, and CFO of JB & Company, Inc., a commercial roofing company, from 2011 to 2017; Former Co-President of Defiance Metal Products in Defiance, Ohio, from September 2006 to November 2011; CFO of Defiance Metal Products from November 1998 to July 2006. Mr. Strausbaugh has important tactical and strategic skills that he developed by holding management and executive positions with his prior employers. His experience with a growing company helps to inform the Board when considering future business opportunities.
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ENVIRONMENTAL, SOCIAL AND OTHER GOVERNANCE MATTERS
We view ourselves as a high-performing, community-focused financial institution dedicated to focusing on our customers, our employees and the communities we have served since the 1890s. We are built on a foundation of focusing on the fundamentals of sound banking practices and are strengthened by our Mission & Vision Statements and Core Values initiatives described below. We also have

Our Vision Statement encompasses our desire to be the partner of choice for all our stakeholders, be they customers, investors, employees, or the communities we serve. Our Core Values further address our commitment to our various stakeholders. Together these define our culture and the emphasis we place on building a tagline of “Powered by People” as an indicationwork environment supportive of our commitment to local, responsive, personalized service. We consider environmental,many of the social and governance matters described below.

“Winning” for us rests on our ability to be an integral partprovide our products and services consistently and in compliance with all regulations and standards applicable to financial institutions of our business.size and the products and services we offer. To do this, we invest in our people, systems, and risk management program to create strong governance in all our dealings: from a simple deposit transaction to the functioning of our Board.


While environmental, social and governance matters have been of high importance to Premier for several years, beginning in January 2022, we specifically tasked our Governance and Nominating Committee to oversee the management of our efforts in these areas, including our efforts toward promoting diversity, equity, and inclusion.

Environmental
We believe that the protection of the environment is an important part of our responsibility as a banking institution, and we are committed to doing our part to ensure a sustainable future. In 2021, we decided to use renewable electricity and carbon-neutral natural gas to power all of our locations. Additionally, we use LED bulbs for all lighting replacement in our facilities.
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Social

SOCIAL

Supporting Local Communities

Supporting individuals and businesses in our local communities is a top priority for us. We are a proud participant in the Small Business Administration’s Payment Protection Program (“PPP”), originating $$636.9 million of PPP loans (5,111 loans in total) throughout the COVID-19 pandemic. We have also accommodated many of our commercial and individual borrowers who were negatively impacted by the COVID-19 pandemic by providing loan modifications to include either interest only deferral or principal and interest deferral.

In 2021,2023, through Premier Bank, our wholly-owned banking subsidiary, and the Premier Bank Foundation, we donated $1.3$1.4 million to over 400470 non-profit organizations in the communities we serve. Our employees have also participated in numerous volunteer service efforts providing their time and talents to their local communities. All employees receive paid volunteer time specifically for the purpose of volunteering their time in their respective communities. In 2021,2023, our employees recorded over 1,5005,400 hours of volunteer time, and we believe the actual time dedicated to such efforts to be even greater than such recorded amount.

Human Capital Management

Our tagline of “Powered by People” also serves as an indication of our commitment to our employees recognizing the value and importance they each play towards our success.

Talent Acquisition. - Our talent acquisition processes are designed to attract top talent in the financial services industry and to foster an inclusive, respectful, and rewarding workplace.
Employee Retention and Engagement. - All employees receive training on our Mission, Vision and Core Values. We are committed to fostering an environment that encourages diverse viewpoints, backgrounds, and experiences. With the support of our Board, we continue to explore additional diversity, equity, and inclusion efforts. We offer a comprehensive benefits package to our employees and have designed our benefits and compensation programs to attract, retain, motivate, and reward employees.
Safety and Well-Being. - Protecting our team members with good health, safety, and well-being practices is an integral part of our culture and is perhaps our most important human capital management asset. We provide robust health benefits, including medical, dental and vision, short- and long-term disability, and life insurance.
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Diversity, Equity and Inclusion

We are committed to employing and retaining a highly diverse workforce. We are an Equal Employment Opportunity Employer that understands the importance of employing individuals with varied backgrounds. Beginning with the “tone from the top” and cascading throughout our organization, we expect our employees to understand the importance of diversity, equity and inclusion and how these considerations impact our ability to achieve a highly efficient and dynamic work environment. Our “tone from the top” starts with the diversity of our executive team depicted below.

 

We have implemented multiple programs and initiatives designed to increase diversity, equity and inclusion awareness, to build diverse teams, to encourage connections amongst all of our employees, and to support our commitment to recruiting and retaining a diverse workforce.


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TABLE OF CONTENTS We have also seen significant year over year improvements in the percent of minorities in our applicant pools and in our new employee ranks. Gender equity efforts have also encouraged year-over-year higher promotion rates for women compared to men and we actively manage gender pay gap disparities.

Environmental

Governance
Our Board

We believe that the protection of the environment is an important part of our responsibility as a banking institution, and management teamwe are committed to doing our part to ensure a sustainable future. In 2022, we began using renewable electricity and carbon-neutral natural gas to power all of our locations. Additionally, we use LED bulbs for all lighting replacement in our facilities.

CORPORATE GOVERNANCE

Governance Highlights

We believe that sound and effectiveprinciples of corporate governance practices. Certain aspectsare the hallmark of these practices, including the leadership structurelong-term growth and profitability. Our governance policies are designed to promote independent and diverse consideration of our Boardbusiness and risk management strategies, with the Board’s role in risk oversight,goal of achieving robust returns for our shareholders. More information about our corporate governance programs is available on our website at www.premierfincorp.com under the Board’s committees,link “Governance Documents” where you can find copies of our Corporate Governance Guidelines, Code of Ethics, policy,Compensation Clawback Policy, and the charters for our stock ownership guidelinesBoard committees.

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Size of Board14
Number of Independent Directors12
Number of Female Directors3
Number of Ethnically Diverse Directors2
Average Age of Directors61 yrs, 10 mos
Average Tenure of Directors8 yrs
Director Terms3 yrs
Majority Voting PolicyYes
Board Meetings Held in 20239
Number of Times Independent Directors Met without Management in 2023 (excluding regular executive sessions during Board meetings)2
Number of executive sessions without management conducted during Board meetings8
Separate Chair and CEOYes
Lead Independent DirectorYes
Annual Board EvaluationsYes
Annual CEO EvaluationYes
Annual Chair EvaluationYes
Board Orientation and Continuing Education Program and GuidelinesYes
Codes of Ethics for Directors, Officers and EmployeesYes
Board Level Risk CommitteeYes
Audit, Compensation and Governance & Nominating Committees – all independent directorsYes
Annual Review of Corporate Governance GuidelinesYes
Share Ownership Guidelines for Directors and Executive OfficersYes
Robust Anti-Hedging and Pledging PoliciesYes
Strong Recoupment (“Clawback”) PolicyYes
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Director Independence  

Our Corporate Governance Guidelines require that at least a majority of the members of the Board qualify as independent directors under applicable rules, including the independence listing standards of The Nasdaq Stock Market LLC (“Nasdaq”). Each year the Board, with the assistance of the Governance and Nominating Committee, assesses the independence of all directors and executive officers,nominees with these standards and our director and executive compensation programs are discussedalso in terms of whether these individuals have any relationships with the sections below. We believeCompany or others that could impact the diversityexercise of our directors has significantly enhanced the effectiveness of our Board. This topic is discussed in greater detail under “Board Diversity” below.

Director Independence
Premier’stheir independent judgment. The Board has determined that the following directors, constituting a majority (12 of 14 directors) of the Board, are “independent directors,” as that term is defined in Nasdaq Listing Rule 5605(a)(2): Marty E. Adams, Zahid Afzal, Louis M. Altman, Terri A. Bettinger, John L. Bookmyer, Lee Burdman, Jean A. Hubbard, Nikki R. Lanier, Charles D. Niehaus, Mark A. Robison, independent directors:

Marty E. AdamsJohn L. BookmyerCharles D. Niehaus
Zahid AfzalLee BurdmanMark A. Robison
Louis M. AltmanJean A. HubbardRichard J. Schiraldi
Terri A. BettingerNikki R. LanierSamuel S. Strausbaugh

Directors Hileman and Samuel S. Strausbaugh.Small are not considered independent due to their current employment status with the Company.

Board Leadership Structure 

In accordance with our Code of Regulations, the Board elects both our Chair of the Board (sometimes referred to as the “Chair”) and our Chief Executive Officer (sometimes referred to as the “CEO”), and these positions are to be separate and held by different individuals. In the event the Chair is not an independent director, our Corporate Governance Guidelines require that a “Lead Independent Director” be designated.

Mr. Hileman was appointed Executive Chair of the Board effective April 1, 2021. Mr. Schiraldi currently serves as Vice Chair of the Board and Lead Independent Director, and is an ex-officio member of every Board committee of which he is not assigned as a member. In this ex-officio capacity, Mr. Schiraldi is eligible to vote on matters at the committee meetings he attends, although he is not included for purposes of determining whether a quorum of the committee members is present.

Board Diversity

The Board believes its effectiveness is enhanced by being comprised of individuals with diverse backgrounds, skills and experience that are relevant to the role of the Board and the needs of our business, as well as diversity with respect to gender and ethnicity. Although the Governance and Nominating Committee does not have a formal diversity policy in place, it seeks to promote a diverse set of viewpoints and business experience in the Board’s membership.

On August 6, 2021, the SEC approved amendments to the Listing Rules of the Nasdaq Stock Marketlisting rules related to board diversity. New Listing Rule 5605(f) (the “Diverse Board Representation Rule”) requires each Nasdaq-listed company, subject to certain exceptions, to (1) have at least one director who self-identifies as female, and (2) have at least one director who self-identifies as Black or African American, Hispanic or Latinx, Asian, Native American or Alaskan Native, Native Hawaiian or Pacific Islander, two or more races or ethnicities, or as LGBTQ+, or (3) explain why the company does not have at least two directors on its board who self-identify in the categories listed above. While full compliance with the Diverse Board Representation Rule does not take effect until 2025, we currently satisfy this rule with three female directors, one director who self-identifies as Asian, and one director who self-identifies as Black or African American. In addition, new Listing Rule 5606, otherwise known as the “Board Diversity Disclosure Rule,” requires each Nasdaq-listed company, subject to certain exceptions, to provide statistical information about its board of directors, in a uniform format, related toInformation concerning each director’s self-identified gender, race, and self-identificationself-identification as LGBTQ+. This information is provided in the section entitled “Our Director Nominees and Continuing Directors” on page 320.

The
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Assessing our Board believesand Director Effectiveness 

Our Board and its effectiveness is enhanced by being comprised of individuals with diverse backgrounds, skillscommittees regularly evaluate and experience that are relevant todiscuss the roleperformance and effectiveness of the Board and each committee. In addition, our Board performs individual and peer evaluations from time to time to delineate the needsskills of our business, as well as diversityeach director and provide directors with respecta confidential forum to genderassess and ethnicity. Althoughprovide candid feedback regarding their own performance and the performance of fellow directors. The Board and its committees use the results of these evaluations to identify opportunities to enhance performance. These assessments and evaluations are also considered by the Governance and Nominating Committee does not have a formal diversity policy in place, it seeks to promote a diverse setwhen considering the qualifications of viewpoints and business experience in the Board’s membership.nominees, including incumbent nominees. 

Board Leadership Structure

Qualifications of Director Nominees and Nominating Procedures 

In accordance

The Governance and Nominating Committee is tasked with our Code of Regulations,evaluating nominees for election, including incumbent directors seeking reelection, and recommending nominees to the Board elects bothwhich in turn recommends the nominees for approval by our chairmanshareholders or appoints the nominee to the Board when a vacancy exists. In conducting its evaluation, the Governance and Nominating Committee reviews the composition of the Board (sometimes referred to assure that the appropriate knowledge, skills and experience are represented. The Committee considers whether a nominee meets applicable independence listing standards, possesses high personal and professional ethics and integrity, has the ability to devote sufficient time to fulfilling the duties of a director, is able to read and understand basic financial statements, and will contribute diverse viewpoints and experience to the Board. Additional factors considered may include the individual’s overall experience in business and education and the individual’s particular skills, attributes or other factors considered relevant to the Company’s business or necessary or appropriate for our corporate governance needs (e.g., the need for a “financial expert” for service on the Audit Committee). In evaluating an incumbent director whose term of office is set to expire, the Committee also reviews the individual’s overall service to the Company, their attendance and participation at Board meetings, and the quality of their performance on the Board. No one individual criteria or factor is given particular weight or precedence in evaluating nominees. The Committee retains the right to modify these minimum qualifications from time to time as circumstances dictate. The Committee will comply with all applicable rules, including Nasdaq listing rules and the “Chairman”)rules of the SEC, when considering nominations for the Board. Nominees proposed by our shareholders are evaluated in the same manner as nominees proposed by the Board and the same as incumbent directors seeking reelection.

Our Governance and Nominating Committee engages in searches for new directors to fill vacancies or to round out the experience and viewpoints on the Board. Our shareholders may also make nominations for candidates for director to the Governance and Nominating Committee, provided that notice of such nomination is given in writing to our Chief Executive Officer (sometimes referredSecretary not less than 60 days prior to as the “CEO”),anniversary date of the immediately preceding annual meeting of shareholders. The shareholder making the nomination must promptly provide any information reasonably requested by the Governance and these positions areNominating Committee.

No director nominations were received from shareholders for the election of directors at the Annual Meeting.

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Majority Vote Policy 

A plurality of votes cast is required for the election of directors. However, under our Corporate Governance Guidelines, any nominee for director in an uncontested election who receives a greater number of votes “withheld” from his or her election than votes “for” his or her election, is required to tender his or her resignation to the Board promptly following the certification of the election results. An election will be deemed “uncontested” if the number of nominees for director does not exceed the number of directors to be separateelected.

The Board, acting on the recommendation of the Governance and held by different individuals. InNominating Committee, will decide whether to accept or reject the eventtendered resignation within 90 days following the Chairman is notcertification of the election results. The Governance and Nominating Committee in making its recommendation, and the Board in making its decision, may each consider any factors or other information that it considers relevant. The Board will promptly, publicly disclose its decision whether to accept or reject the tendered resignation and, if rejected, will include an independent director, it isexplanation of the Board’s reasons for its rejection of the resignation.

Any director who tenders his or her resignation pursuant to this policy may not participate in the Governance and Nominating Committee’s recommendation or in the Board action regarding whether to designate from amongaccept or reject the tendered resignation. However, if a majority of the members of the Governance and Nominating Committee are required to tender resignations in accordance with the majority vote policy, then the independent directors on the Governance and Nominating Committee who are not required to tender resignations will consider the resignations and whether to accept or reject them. If a “Lead Independent Director.”

Mr. Hileman was appointed Executive Chairman ofdirector’s tendered resignation is rejected by the Board, effective April 1, 2021. Mr. Bookmyer was appointed Past Chairman of the Board effective April 1, 2021. Mr. Schiraldi currently serves as Vice Chairman of the Board and Lead Independent Director. From April 2021 until the Annual Meeting, both the Lead Independent Director and Past Chairman were ex-officio members of every Board committee of which they are not assigned members. In this ex-officio capacity, Mr. Schiraldi and Mr. Bookmyer were eligible to vote on matters at the committee meetings they attended, although they were not included for purposes of determining whether a quorum of the committee members was present. After the Annual Meeting, only Mr. Schiraldidirector will continue in an ex-officio capacityto serve for committees to which hethe remainder of his or her term and until his or her successor is not assigned.duly elected and qualified.

Board’s Role of Risk Oversight

The Board’s function of overseeing risk is handled primarily by the Board’s Risk Committee. The Chief Risk Officer works with management as well as internal and external auditors to determine and evaluate significant risks that we may be taking and communicates those findings directly to the Risk Committee. The

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Risk Committee provides oversight related to identifying, quantifying, minimizing, and managing our risks. The Risk Committee believes that by involving both management and auditors in this important process, it is best able to perform its oversight function. The Company, typically in conjunction with Premier Bank, also has the following standing management-level committees: Enterprise Risk Management, Operational Risk, Compliance, Information Security, Asset Liability, Loan, Special Assets, CRA & Fair Lending, and Change ManagementAdvisory that meet regularly to provide governance structure and input into our risk management process. These committees provide information and support to the Risk Committee minutes, and findings of these committees are presented to the Risk Committee.

Board’s Role in Strategic Planning

Our Board has the legal responsibility for overseeing our affairs and, thus, an obligation to keep informed about our business and strategies. This involvement enables the Board to provide guidance to management in formulating and developing plans and to exercise independently its decision-making authority on matters of importance to us. Acting as a full Board and through its standing committees, the Board is fully involved in our strategic planning process.

Each year, typically in September, senior management and the Board hold an extended meeting to focus on corporate strategy. This session involves presentations from management and input from the directors regarding the assumptions, priorities and strategies that will form the basis for management’s operating plan and strategy for the coming year. At subsequent meetings, the Board continues to review our progress against the strategic plan and to exercise oversight and decision-making authority regarding strategic areas of importance and revise the strategic plan, as necessary. The role the Board plays is inextricably linked to the development and review of our strategic plan. Through these procedures,efforts, the Board, consistent with good corporate governance practices, encourages our long-term success by exercising sound and independent business judgment on the strategic issues that are important to our business.

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Board Meetings

Our Board holds regulartwo regularly scheduled meetings each quarter, while Premier Bank’s Board of Directors meets twice eachwith an additional regularly scheduled meeting during the first quarter. Special meetings of the boards are held from time to time, as needed. There were tennine meetings of the Board of Directors of Premier and 12 meetings of the Board of Directors of Premier Bank held during 2021.2023. The independent directors of Premier also met twice in 2023, in addition to the full Board meetings.meetings and regular executive sessions of the Board. All of our directors attended at least 80%75% of the total number of meetings of the full Board of Directors of Premier and all independent directors attended both of the independent director meetings.Board. All directors that serve on a committee of the Board attended at least 75% of the total number of meetings of each such committee.

Neither the Board nor the Corporate Governance and Nominating Committee has implemented a formal policy regarding director attendance at our annual shareholder meetings. In 2021, all of our then-incumbent directors attended the annual meeting.

Non-management directors met sixnine times in executive session in 20212023 in addition to the two independent director meetings described above.

Director Onboarding and Board CommitteesEducation Guidelines 

The

Premier provides robust onboarding for new directors and ongoing education and training opportunities for all Board has five standing committees: Audit, Compensation, Governance and Nominating, Risk and Executive. Charters for each of these committees, with the exception of the Executive Committee, are postedmembers on our website at http://www.premierfincorp.com under the link “Governance Documents.”

Audit Committee
The Audit Committee is responsible for: (1) the appointment of our independent registered public accounting firm; (2) review of the external audit plan and the results of the auditing engagement; (3) the appointment of our internal audit firm; (4) review of the internal audit plan and results of the internal audits; (5) review ofmatters to support the effectiveness of our system of internal control, including review ofdirectors in their responsibilities. Training topics have included director fiduciary duties, analyst perspectives on the process used by managementfinancial industry, cybersecurity, digital product developments in the industry, and regulatory compliance items. Additionally, all Board members are expected to evaluate the effectiveness of the system of internal control; and (6) oversight of our accounting and financial reporting practices. The Board has determined that John L. Bookmyer, Mark A. Robison, Richard J. Schiraldi, andparticipate in relevant external director education opportunities at least once every three years.

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Samuel S. Strausbaugh each have the attributes listed in the definition of “audit committee financial expert” set forth in Item 407(d)(5)(ii) of Regulation S-K and in the Nasdaq listing requirements. All of the Audit Committee members are considered “independent” for purposes of Nasdaq listing requirements and meet the Nasdaq standards for financial sophistication.
Audit Committee Meetings held in 2021: 6
2021/2022 Committee Members
Independent
Audit Committee
Financial Expert
Samuel S. Strausbaugh (Chair)
Louis M. Altman
John L. Bookmyer
Mark A. Robison
Richard J. Schiraldi
Compensation Committee
The Compensation Committee is responsible for overseeing our compensation programs, including base salaries, incentive compensation, equity-based compensation, and benefit plans. The Committee also determines the CEO’s annual goals, participates in the annual evaluation of the CEO, and approves the compensation paid to the CEO. The Committee oversees the performance evaluation of the other executive officers subject to Rule 16a-1(f) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and approves the compensation paid to such officers. The Committee also reviews and recommends the compensation to be paid to directors for their service on the Board, Board committees, and subsidiary boards (including committee member and committee chair’s fees, equity-based awards and other similar items, as appropriate). The Committee regularly uses the services of an independent executive compensation consulting firm to fulfill its responsibilities for evaluating and establishing the compensation program for the Company’s executive officers and directors. All of the Compensation Committee members are considered “independent” for purposes of the Nasdaq listing requirements and are “non-employee directors” for purposes of Rule 16b-3 of the Exchange Act.
Compensation Committee Meetings held in 2021: 4
2021/2022 Committee Members
Independent
Marty E. Adams (Chair)
Terri A. Bettinger
John L. Bookmyer
Lee Burdman
Jean A. Hubbard
Nikki R. Lanier*
*
Director Lanier joined the Committee effective January 24, 2022
Governance and Nominating Committee
The Governance and Nominating Committee is responsible for ensuring that the Board is appropriately constituted and for developing and overseeing the Company’s corporate governance policies and guidelines. The Committee is responsible for ensuring that the members of the Board collectively possess the appropriate mix of knowledge, skills and experience required to ensure that our business succeeds. The Committee is responsible for establishing the procedures for director nominations and the evaluation criteria for all relevant candidates. The Committee also reviews the independence of all directors, monitors the Board’s continuing education and self-assessment process, and conducts annual assessments of the Board and periodic assessments of the Board committees. The Committee oversees the Company’s Code of Ethics and Corporate Governance Guidelines and
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is responsible for the review of conflict of interest matters and related party transactions. The Governance and Nominating Committee maintains both an emergency succession plan and a long-range succession plan. All of the Governance and Nominating Committee members are considered “independent” for purposes of the Nasdaq listing requirements.
The process and criteria considered in evaluating nominees for election to the Board are described in the Committee’s Charter and in the Corporate Governance Guidelines (also available on our website at http://www.premierfincorp.com under the link “Governance Documents”). The Committee believes that candidates for director should have certain minimum qualifications, including being able to read and understand basic financial statements, having business experience, and exhibiting high moral character. The Committee will also consider whether a nominee meets applicable independence standards, possesses high personal and professional ethics and integrity, and has the ability to devote sufficient time to fulfilling the duties of a director. Additional factors considered may include the individual’s overall experience in business and education and the individual’s particular skills, attributes or other factors relevant to the Company’s business or necessary or appropriate for our corporate governance needs (e.g., the need for a “financial expert” for service on the Audit Committee). The Committee also seeks to promote a diverse set of viewpoints and business experience in the Board’s membership. In evaluating an incumbent director whose term of office is set to expire, the Committee reviews such director’s overall service during his or her term, including attendance at meetings, participation, and quality of performance. No one individual criteria or factor is given particular weight or precedence in evaluating nominees. The Committee retains the right to modify these minimum qualifications from time to time as circumstances dictate. The Committee will comply with all applicable rules, including Nasdaq Rules and the rules of the U.S. Securities and Exchange Commission (“SEC”), when considering nominations for the Board.
In addition to the stated process and criteria for evaluating nominees for director positions, there are certain obligations resulting from the Merger that will continue until April 1, 2023. Pursuant to the Merger Agreement, Premier’s Code of Regulations was amended and restated to provide that the Board would consist of 13 directors: (1) Mr. Hileman, Mr. Bookmyer, and five other persons who served as directors of Premier or Premier Bank immediately prior to the effective time of the Merger (the “Premier related directors”) and (2) Mr. Small, Mr. Schiraldi, and four other persons who served as directors of UCFC or Home Savings Bank immediately prior to the effective time of the Merger (the “UCFC related directors”). If, prior to the second anniversary of the “succession date” (as defined in the Code of Regulations), which has been set as April 1, 2021, any of the initial Premier related directors or UCFC related directors ceases to serve as a director for any reason or does not stand for reelection, the vacancy will be filled by the Board with an individual selected by the UCFC related directors (if such director was a UCFC related director) or the Premier related directors (if such director was a Premier related director) in good faith in a manner intended to preserve the principles of representation in the Code of Regulations, provided that such individual is reasonably agreeable to the Governance and Nominating Committee in accordance with the good faith execution of its duties.
Our shareholders may also make nominations for candidates for director to the Governance and Nominating Committee, provided that notice of such nomination is given in writing to our Secretary not less than 60 days prior to the anniversary date of the immediately preceding annual meeting of shareholders. The shareholder making the nomination must promptly provide any information reasonably requested by the Governance and Nominating Committee. This Committee does not alter the manner in which it evaluates candidates, including the minimum criteria set forth above, when evaluating a candidate who was recommended by a shareholder. No director nominations were received from shareholders for the election of directors at the Annual Meeting.
Governance and Nominating Committee Meetings held in 2021: 4
2021/2022 Committee Members
Independent
Richard J. Schiraldi (Chair)
Marty E. Adams
Jean A. Hubbard
Charles D. Niehaus
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Risk Committee
The Risk Committee establishes the risk appetite of the Company and monitors the Company’s activities and performance to ensure alignment with such risk appetite. The Committee also oversees the establishment and implementation of the Company’s enterprise risk governance framework that manages the following risk categories: credit, interest rate, liquidity, market, operational, regulatory, compliance, legal, reputation, strategic, and other risks considered to be emerging risks or relating to economic trends or external influences. A majority of the members of the Risk Committee are considered “independent” for purposes of the Nasdaq listing requirements.
Risk Committee Meetings held in 2021: 5
2021/2022 Committee Members
Independent
Charles D. Niehaus (Chair)
Zahid Afzal
Terri A. Bettinger
Lee Burdman
Donald P. Hileman
Nikki R. Lanier*
Gary M. Small
*
Director Lanier joined the Committee effective January 24, 2022
Executive Committee
The Executive Committee generally has the power and authority to act on behalf of the Board between scheduled meetings unless specific Board action is required or unless otherwise restricted by our Articles of Incorporation or Code of Regulations or by action of the Board. There is no specific charter document for the Executive Committee.
Meetings held in 2021: Zero
2021/2022 Committee Members
Independent
Donald P. Hileman (Chair)
Marty E. Adams
John L. Bookmyer
Richard J. Schiraldi
Gary M. Small
Samuel S. Strausbaugh
Compensation Committee Interlocks and Insider Participation
Directors Adams, Bettinger, Bookmyer, Burdman, Hubbard, and Schiraldi (ex-officio) served on the Compensation Committee during 2021. There were no Compensation Committee interlocks or insider (employee) participation during 2021.
Communication with Directors

The Board has adopted a process by which shareholders may communicate with the directors.

Any shareholder wishing to do so may write to the Board at our principal business address—601 Clinton St., Defiance, Ohio 43512. Any shareholder communication so addressed will be delivered unopened to the director or a member of the group of directors to whom it is addressed, or to the ChairmanChair if addressed to the Board.“Board.”

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Corporate Governance Guidelines

The Board has adopted Corporate Governance Guidelines as a framework to assist the Board in exercising its responsibilities. These Guidelines address expectations of the Board in performing its duties and reflect its ongoing efforts to enhance its effectiveness and corporate governance. These Guidelines will be periodically reviewed and modified as deemed appropriate by the Board. The Corporate Governance Guidelines can be found on the Company’s website at http://www.premierfincorp.com under the link “Governance Documents.”.

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Anti-Hedging Policy

Compensation-Related Governance 

Directors

Information concerning additional governance policies and procedures relating to our compensation of executive officers, including our share ownership guidelines, anti-hedging policy and clawback policy, may be found in the section titled “Compensation Related Governance and Policies” beginning on page 43.

Board Committees 

The Board has five standing committees: Audit, Compensation, Executive, Governance and Nominating, Risk, and Technology. Charters for each of Audit, Compensation, Governance and Nominating, and Risk committees are prohibited from engaging in transactions that could reduce the extent to which their investment in Company common stock or equity compensation is alignedposted on our website at www.premierfincorp.com. Each committee reviews and assesses its charter each year, with the interestsGovernance and Nominating Committee reviewing all committee charters before recommending them to the full Board for approval. Each of shareholders. Directorsour board committees functions as a joint committee on behalf of both Premier and executive officers are prohibited from entering into speculative transactions involving shares of Corporation common stock and shall not engage in any hedging transactions, short sales, puts, calls, swaps, forward contracts, or other derivative securities involving sharesPremier Bank.


Name

Independent

Audit

Compensation

Executive

Governance

&

Nominating


Risk

Technology
Director Nominees
Marty E. AdamsChair
Donald P. HilemanChair
Nikki R. Lanier
Gary M. Small
Samuel S. StrausbaughChair
Continuing Directors
Zahid Afzal✓ Co-Chair
Louis M. Altman
Terri A. Bettinger✓ Co-Chair
John L. Bookmyer
Lee Burdman
Jean A. Hubbard
Charles D. NiehausChair
Mark A. Robison
Richard J. SchiraldiChair
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Audit Committee 

Members:

Samuel S. Strausbaugh, Chair 

Louis M. Altman, John L. Bookmyer, Mark A. Robison, Richard J. Schiraldi 

Meetings in 2023:6

The Audit Committee is established to oversee all material aspects of the Company’s common stock.accounting and financial reporting processes and the audits of the financial statements of the Company. The Committee focuses on the qualitative aspects of financial reporting to shareholders and on the Company processes for the management of business/financial risk and for compliance with applicable legal, ethical, and regulatory requirements. The Audit Committee is responsible for:

the appointment of our independent registered public accounting firm;

review of the external audit plan and the results of the auditing engagement;

the appointment of our internal audit firm;

review of the internal audit plan and results of the internal audits;

review of the effectiveness of our system of internal control, including review of the process used by management to evaluate the effectiveness of the system of internal control; and

oversight of our accounting and financial reporting practices.

The Board has determined that Directors Bookmyer, Robison, Schiraldi, and Strausbaugh each have the attributes listed in the definition of “audit committee financial expert” set forth in Item 407(d)(5)(ii) of Regulation S-K and in the Nasdaq listing rules. The Board has further determined that all members of the Audit Committee are “independent” for purposes of Nasdaq listing rules and meet Nasdaq standards for financial sophistication.

Compensation Committee 

Members:

Marty E. Adams, Chair 

Terri A. Bettinger, John L. Bookmyer, Lee Burdman, Jean A. Hubbard, Nikki R. Lanier, Mark A. Robison (as of October 2023) 

Meetings in 2023:5

The Compensation Committee is responsible for approving the compensation to our executive officers and overseeing our compensation programs and benefit plans. The Committee is also responsible for:

assessing director compensation for service on the Board and committees, and recommending changes to director compensation to the full Board for approval;

establishing the CEO’s annual goals, participating in the annual evaluation of the CEO, and approving the compensation paid to the CEO;

overseeing the performance evaluation of the other executive officers subject to Rule 16a-1(f) of the Securities Exchange Act of 1934 and approving the compensation paid to these officers;

establishing and reviewing compliance with share ownership guidelines for directors and officers;

identifying the peer group to be used for benchmarking the Company’s compensation programs;

overseeing the administration of and awards under the Company’s equity-based plans, long-term incentive plans, and short-term incentive plans;

assessing the independence of the compensation consultant retained by the Committee;

overseeing the Company’s human resource related strategies and policies; and

performing the Boards obligations as “plan sponsor” under the 401(k) Employee Savings Plan of the Company.

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The Board has determined that all of the Compensation Committee members are considered “independent” for purposes of the Nasdaq listing rules, are “non-employee directors” for purposes of Rule 16b-3 of the Exchange Act, and are “outside directors” under of Section 162(m) of the Internal Revenue Code. The Committee regularly uses the services of an independent executive compensation consulting firm to fulfill its responsibilities for evaluating and establishing the compensation program for the Company’s executive officers and directors.

Governance and Nominating Committee 

Members:

Richard J. Schiraldi, Chair 

Marty E. Adams, Louis M. Altman (as of October 2023), John L. Bookmyer, Jean A. Hubbard, Charles D. Niehaus 

Meetings in 2023:4

The Governance and Nominating Committee is responsible for ensuring that the Board is appropriately constituted and for developing and overseeing the Company’s corporate governance policies and guidelines. The Committee is responsible for:

ensuring that the members of the Board collectively possess the appropriate mix of knowledge, skills and experience required to ensure that our business succeeds;

establishing the procedures for director nominations and the evaluation criteria for all relevant candidates;

assessing the independence of all directors and nominees for election as directors;

monitoring the Board’s continuing education and self-assessment process;

conducting periodic assessments of the Board and Board committees;

oversight of the Company’s Code of Ethics and Corporate Governance Guidelines and the review of conflict of interest matters and related party transactions;

maintaining both an emergency succession plan and a long-range succession plan for the CEO and other key management positions; and

Oversight of the Company’s strategies concerning environmental, social and governance related matters.

All of the Governance and Nominating Committee members are considered “independent” for purposes of the Nasdaq listing rules.

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Risk Committee 

Members:

Charles D. Niehaus, Chair 

Zahid Afzal, Terri A. Bettinger, Lee Burdman, Donald P. Hileman, Nikki R. Lanier, Gary M. Small 

Meetings in 2023:4

The Risk Committee establishes the risk appetite of the Company in consideration of the levels and types of risk the Company is able and willing to assume in its exposures and material business activities. The Committee considers the Company’s strategic and business objectives and responsibilities to its shareholders and other key stakeholders, including but not limited the communities in which the Company operates, its customers, and its employees. The Committee also considers the Company’s obligations to operate in compliance with applicable law and safe and sound banking practices. The Committee’s responsibilities also include:

oversight of the Company’s enterprise risk governance framework that manages the following risk categories: credit, interest rate, liquidity, market, operational, compliance, legal, reputation, strategic, and other risks considered to be emerging risks;

monitoring the Company’s performance to ensure alignment with the risk appetite statement; and

Oversight of the Company’s enterprise wide risk framework.

A majority of the members of the Risk Committee are considered “independent” for purposes of the Nasdaq listing rules.

Technology Committee 

Members:

Zahid Afzal and Terri A. Bettinger, Co-Chairs 

Donald P. Hileman 

Meetings in 2023:3

The Board formed the Technology Committee in late 2023 as a new joint committee of Premier and Premier Bank. While a formal committee charter is still being finalized, the Committee’s purpose is to:

validate and advocate for technology planning and investment strategies that align with overall Company strategy and provide oversight of management’s implementation of technology strategy;

assist the Risk Committee in technology, data/information management, and cyber risk oversight; and

assist the Board and management in the assessment of current and anticipated trends in technology relating to financial products, product delivery, operations, data, and security.

Executive Committee 

Members:

Donald P. Hileman, Chair 

Marty E. Adam, John L. Bookmyer, Richard J. Schiraldi, Gary M. Small, Samuel S. Strausbaugh 

Meetings in 2023:The Executive Committee held regular meetings in 2023

The Executive Committee generally has the power and authority to act on behalf of the Board between scheduled meetings unless specific Board action is required or unless otherwise restricted by our Articles of Incorporation or Code of Regulations or by action of the Board. There is no specific charter document for the Executive Committee.

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Related Person Transactions

The Board and the Governance and Nominating Committee review and approve all transactions and payments involving the directors and executive officers, or involving their related persons or immediate family members, that occur in a given fiscal year. No related person transactions were identified in 20212023 that require disclosure in this Proxy Statement.  Transactions with related persons of certain independent directors were identified and reviewed by the Governance and Nominating Committee, but none of these transactions were determined to affect the ability of such directors to exercise their independent judgment while serving on the Board or any Board committees due to the minimal values involved.

Premier Bank has, and expects to have in the future, banking relationships in the ordinary course of business with directors, executive officers, and their affiliates on the same terms, including interest rates and collateral on loans, as those prevailing at the same time for comparable transactions with others.  Similarly,In June 2023, First Insurance Group has,of the Midwest, Inc. (“First Insurance Group“) sold substantially all of its assets to Risk Strategies Group and expectsdiscontinued active operations as an insurance agency. Prior to have in the future,sale of its assets, First Insurance Group had insurance agent relationships in the ordinary course of business with directors, executive officers, and their affiliates on terms comparable to transactions with third parties. Normal, arms-length banking or insurance relationships entered into in the ordinary course of business and consistent with applicable federal banking or other regulations are not considered to interfere with a director’s independence.  Service specialization, rate concessions, fee concessions, or other services or product modifications may similarly be offered to directors and executive officers and their affiliates if the same would be offered to other similarly situated clients on a non-discriminatory basis in the ordinary course of business.  All loans or extensions of credit to a director or officer, or their related interests (as defined by Regulation O of the Federal Reserve), (1) were made in compliance with Regulation O of the Federal Reserve, (2) were made in the ordinary course of business, (3) were made on substantially the same terms, including interest rates and nature of collateral, as those prevailing at the time for comparable transactions with other persons not related to the Company, and (4) did not involve more than the normal risk of collectability or present other unfavorable features.

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PROPOSAL 1 – ELECTION OF DIRECTORS

COMPOSITION OF THE BOARD

Premier’s Board consists of 14 directors and is divided into three classes, with two classes having five members and one class having four members. The directors are elected by class to serve a three-year term. The terms of the three classes expire at successive annual meetings so that the shareholders elect one class of directors at each annual meeting. Each of the directors of Premier is also a director of Premier Bank.

Class II – Terms expiring at the 2024 Annual Meeting:

Marty E. Adams

Donald P. Hileman

Nikki R. Lanier

Gary M. Small

Samuel S. Strausbaugh

Class III – Terms expiring at the 2025 Annual Meeting:

Zahid Afzal

Louis M. Altman

Terri A. Bettinger

John L. Bookmyer

Class I – Terms expiring at the 2026 Annual Meeting:

Lee Burdman

Jean A. Hubbard

Charles D. Niehaus

Mark A. Robison

Richard J. Schiraldi

NOMINATION OF DIRECTOR COMPENSATIONCANDIDATES

We will elect five directors at the Annual Meeting. The director nominees standing for election at the Annual Meeting are Mr. Adams, Mr. Hileman, Ms. Lanier, Mr. Small, and Mr. Strausbaugh. The nominees elected to the Board at the Annual Meeting will serve until our annual meeting in 2027 and until each such person’s successor is duly elected and qualified. If any of the five nominees should become unable or unwilling to stand for election at the Annual Meeting, the persons named on the proxy card as proxies may vote for other person(s) selected by the Board. We have no reason to believe that any of the director nominees for election named in this Proposal 1 will be unable or unwilling to serve in such capacity. Each director nominee has consented to act as a director if elected.

The Board has determined that Mr. Adams, Ms. Lanier, and Mr. Strausbaugh are “independent” under Nasdaq listing rules. Mr. Hileman and Mr. Small are not independent directors due to their current employment relationships with the Company.

YOUR BOARD RECOMMENDS THAT YOU
VOTE FOR THE FIVE NOMINEES LISTED BELOW.

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OUR DIRECTOR NOMINEES AND CONTINUING DIRECTORS

Demographic Information

The following table summarizes certain self-identified characteristics of our directors, which have not changed since Premier disclosed the information in our proxy statement for the 2023 annual meeting of shareholders,1 in accordance with Nasdaq Listing Rules 5605(f) and 5606. Each term used in the table has the meaning given to it in the rule and related instructions.

Board Diversity Matrix (as of March 1, 2024)

Total Number of Directors14
Part I:  Gender IdentityFemaleMaleNon-BinaryDid Not Disclose
Directors311----
Part II:  Demographic Background
African American or Black1------
Alaskan Native or American Indian--------
Asian--1----
Hispanic or Latinx--------
Native Hawaiian or Pacific Islander--------
White210----
Two or More Races or Ethnicities--------
LGBTQ+--
Did Not Disclose Demographic Background--

 

1 To see Premier’s Board Diversity as of February 28, 2023, please see Premier’s proxy statement filed with the SEC on March 13, 2023.

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Director Skills and Experience

The varying individual skills and experience of our directors allow the Board to apply different knowledge-bases and consider diverse perspectives in the performance of the Board’s oversight responsibilities. The following table represents the key skills our Board deems valuable or relevant for our business and the number of directors assessed as possessing these skills through our Board assessment process. Individual directors may have additional attributes, skills, or experience that are considered important but not reflected below. Additionally, the Board values the collective effect the individual diversity of attributes, skills, and experience of directors has in Board discussions and decision-making resulting in a more effective board.

Skill/Experience# of Directors
Risk Management - Experience with reviewing or managing risk in a large organization, providing oversight of the company’s risk management framework12
Cybersecurity - Experience in information security data, privacy, and cybersecurity2
Technology - Experience in use of technology to facilitate business operations and customer service3
Audit - Experience working as an auditor, internally or externally6
Financial/Accounting - Experience as an accountant or other relevant experience in accounting and financial reporting9
Regulations - Experience in governmental and regulatory affairs and/or through positions with government organizations and regulatory bodies7
Operations - Experience in managing multiple departments of high-level professionals who are overseeing the day-to-day operations of the business9
M&A - Experience leading complex mergers, acquisitions, or divestitures and direct involvement in the integration of people, systems, data and operations11
Banking - Experience in one or more of the Company’s specific financial services areas, including retail banking, wealth and investment management11
Legal - Experience through a law degree and as a practicing attorney in understanding legal risks and obligations3
Human Resources - Experience in managing employee benefits, employee hiring and onboarding, performance management and HR records3
CEO - Experience in an executive leadership position demonstrating the ability to understand and direct business operations, analyze risk, manage human capital, oversee implementation of organizational change and deliver strategic plans8
CFO - Experience in an executive leadership position demonstrating the ability to understand finance reporting structures and internal controls to ensure accuracy and transparency in reporting6
Public Company - Experience as officer, director or consultant to public company other than PFC7
DEI/ESG - Experience in developing, managing, or overseeing sustainability or governance practices, or diversity, equity and inclusion programs3
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Nominees for Election at this Annual Meeting:

Marty E. Adams

Director Since: 2020

Age: 71

Committees:

Compensation (Chair)

Governance & Nominating

Executive

Since 2008, Mr. Adams has been the President of Marty Adams Consulting, LLC, where he serves as both an advisor to banks and their boards of directors and to private equity firms pertaining to bank equity investments. He is also the managing member of Strategic Value Bank Partners, LLC since 2015. Mr. Adams is presently a Director of First National Bank of America, East Lansing, Michigan (2016), and of FineMark Holdings, Inc. and FineMark National Bank & Trust, Fort Myers, Florida (October 2021). He served as the interim chief executive officer of PVF Capital Corp. and Park View Federal Savings Bank, Solon, Ohio, and as president and chief operating officer of Huntington Bancshares Inc. following Huntington’s acquisition of Sky Financial Group, Inc. from July 2007 until December 2007. Mr. Adams was previously the chairman and chief executive officer of Sky Financial Group and Sky Bank. Mr. Adams served on the boards of United Community Financial Corp. and Home Savings Bank from February 2013 through January 2020.

Mr. Adams’ skills and qualifications that he has developed through more than 45 years of experience in the banking and financial services industries, as well as his service in significant public company leadership positions, enable him to contribute technical knowledge to the Board in nearly all operational areas of banking.

Donald P. Hileman

Executive Chair

Director Since: 2013

Age: 71

Committees:

Executive (Chair)

Risk

Technology

Mr. Hileman is the Executive Chairman of Premier and Premier Bank since April 1, 2021. He previously served as the CEO of Premier from January 2014 through March 2021; CEO of Premier Bank from January 2015 through March 2021; President of Premier from January 2014 through January 2020; President of Premier Bank from 2015 to March 2019; Executive Vice President and Chief Financial Officer of Premier and Premier Bank from 2009 through 2013; Interim Chief Financial Officer from October 2008 to March 2009; and CEO of First Insurance Group of the Midwest from 2007 until April 1, 2021. He has worked in the financial services industry for more than 40 years. Mr. Hileman is also a Trustee of Defiance College.

Mr. Hileman brings valuable experience and expertise to the Board from his work within financial institutions, as well as his knowledge and familiarity with Premier and its subsidiaries.

Mr. Hileman also serves on the Trust Committee of Premier Bank.

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Nikki R. Lanier

Director Since: 2022

Age: 53

Committees:

Compensation

Risk

Ms. Lanier is the founder and Chief Executive Officer of Harper Slade, a racial equality advisory firm that began operations January 1, 2022. Prior to forming Harper Slade, she was the Senior Vice President and Site General Manager of the Federal Reserve Bank of St. Louis (Louisville, Kentucky Branch) from October 2014 through December 2021. Ms. Lanier is an adjunct MBA professor at the University of Louisville College of Business and a member of its Board of Advisors. She also serves as chair of the board of One West, a Louisville based community development corporation, and as secretary and audit committee chair of the Louisville Regional Airport Authority board.

With a background as a labor and employment attorney, Ms. Lanier brings valuable experience and expertise to the Board regarding diversity, equity and inclusion considerations and human capital matters. Her experience in a variety of industries including banking, manufacturing, education and healthcare, both in the public and private sectors, is expected to provide additional beneficial perspective to the Board.

Gary M. Small

Director Since: 2020

Age: 63

Committees:

Executive

Risk

Mr. Small is the CEO and President of Premier and Premier Bank (since April 2021) and President of Premier and Premier Bank (since February 2020). He has served on the Board of Directors and as the CEO of First Insurance Group since February 2020 and continues in that role following the sale of substantially all the assets of First Insurance Group in June 2023. Mr. Small was the President, Chief Executive Officer and a director of UCFC and Home Savings from March 2014 through January 2020. He previously held executive leadership roles in other financial institutions including as the Senior Executive Vice President and Chief Banking Officer for S&T Bank; Senior Vice President of Customer Operations and Chief Operating Officer for Jackson Hewitt Tax Services; Executive Vice President and Regional Banking Group President for Huntington National Bank; Executive Vice President and Head of Regional Banking for Sky Financial Group; and over 20 years in a number of senior operating and financial roles with National City Corporation and its predecessor Merchants National Corporation, including four years as Executive Vice President and Retail Network Executive with responsibility for over 200 branch locations across the Midwest.

With over 35 years of banking and finance experience, Mr. Small provides the Board with invaluable knowledge regarding financial institutions.

Mr. Small also serves on the Trust Committee of Premier Bank.

Samuel S. Strausbaugh

Director Since: 2006

Age: 60

Committees:

Audit (Chair)

Executive

Mr. Strausbaugh is President of Elpis Opportunity Fund L.P., a Private Equity Investment Fund based in Indianapolis, IN, since October 2020. He served as President and CEO of Vrsus Assets, LLC, a digital case management platform firm for plaintiff attorneys, from June 2018 through October 2020. Mr. Strausbaugh has also served as the president or chief executive officer of several other business entities in the past. He presently serves as director of Keller Logistics, a logistics and trucking firm in Defiance, Ohio, since 2018.

Mr. Strausbaugh has important tactical and strategic skills that he has developed in management and executive positions with his prior employers. His experience with a growing company helps to inform the Board of Directors when considering future business opportunities.

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Continuing Directors with Terms Expiring
at the 2025 Annual Meeting:

Zahid Afzal

Director Since: 2020

Age: 61

Committees:

Risk

Technology

Mr. Afzal is a member of the Board of Directors of Buckeye Insurance Group, Piqua, Ohio since December 2019. He previously served as the Chief Operating Officer at Home Savings Bank from March 2018 to January 2020. Prior to joining Home Savings, Mr. Afzal served as executive vice president, Chief Technology and Operations Executive at Capital Bank in Raleigh, North Carolina from 2013 to November 2017. From March 2006 until February 2013, he was the Senior Executive Vice President, Chief Information Officer and Chief Operating Officer of Huntington National Bank. He also served in various management and leadership positions for Bank of America and Citicorp. Mr. Afzal has served on several boards of directors, including those of Bancsource (April 2015 to June 2021), RoamHR (June 2019 to December 2021), Bitglass (January 2012 to November 2021), Banksight, Bowling Green State University College of Business Board of Advisors (August 2006 to August 2013), Ohio Foundation of Independent Colleges, and Groundwork Group.

Mr. Afzal has expertise that will contribute to the Board, including banking, technology, operations, and marketing experience.

Mr. Afzal also serves on the Trust Committee of Premier Bank.

Louis M. Altman

Director Since: 2020

Age: 55

Committees:

Audit

Governance & Nominating

Mr. Altman is a co-managing partner of the Altman Company, a full service real estate development firm for commercial, multi-family, office, medical and hotel properties located in multiple states. He has over 30 years of experience in managing, developing and financing commercial real estate ventures. Mr. Altman served as the chairman of Premier Bank and Trust from 2015 until the bank’s sale to Home Savings Bank in 2017 and as a director of Ohio Legacy Corp. from February 2010 to January 2018. He also previously served on the board of directors of Sky Bank. Mr. Altman served on the boards of United Community Financial Corp. and Home Savings Bank from February 2017 through January 2020. Since April 2020, Mr. Altman also serves on the board of the Akron Children’s Hospital Foundation. The attributes, skills and qualifications developed by Mr. Altman through his role as a director of financial institutions over the past 15 years and his broad experience in real estate development benefit the Board in his unique insight in the areas of financing, property management, acquisition, business development and leadership.

Mr. Altman also serves on the Trust Committee of Premier Bank.

Terri A. Bettinger

Director Since: 2018

Age: 56

Committees:

Compensation

Risk

Technology

Ms. Bettinger is the Deputy Director and Chief Information Officer for the Ohio Department of Aging since May 2019 and sits on Ohio’s Technology First Taskforce. She is also the president and owner of VCIO Services, LLC, an executive consulting company in Columbus, Ohio since June of 2017. Ms. Bettinger served as the Chief Information Officer of Franklin County Data Center in Columbus, Ohio from February 2015 to October 2017. She also led North America Fund Services Technology for the Global Financial Services Group at Citigroup Inc. from April 2009 to February 2015. Ms. Bettinger presently serves and as an executive advisory board member for Ohio Women in Technology.

Ms. Bettinger spent 20 years in the banking and financial services industry, and her successful career in the delivery of valuable technology solutions provides beneficial knowledge to the Board in the areas of technological cybersecurity and technology growth and innovation.

John L. Bookmyer

Director Since: 2005

Age: 59

Committees:

Audit

Compensation

Executive

Governance & Nominating

Mr. Bookmyer is the Chief Executive Officer of Pain Management Group located in Findlay, Ohio since January 2009. He also served as the Chief Operating Officer of Blanchard Valley Health System in Findlay, Ohio, from August 1995 until December 2008.

Mr. Bookmyer is an inactive Certified Public Accountant in Ohio and has extensive experience in oversight, leadership and financial matters from his roles at all entities. He is also very familiar with the needs of the region through his interactions with community hospitals and businesses.

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Continuing Directors with Terms Expiring
at the 2026 Annual Meeting:

Lee Burdman

Director Since: 2020

Age: 60

Committees:

Compensation

Risk

Mr. Burdman is Co-Founder and Managing Partner of Redstone Investments, a development, management and acquisitions company focused on shopping center development, headquartered in Youngstown, OH since 1991. He also serves on the board of directors of SIMCO Management Corp., a residential apartment management firm operating in northeast Ohio and northwest Pennsylvania, since 2003.

He served on the boards of United Community Financial Corp. and Home Savings Bank from April 2011 through January 2020.

Mr. Burdman contributes to the Board through his more than 30 years of experience and expertise in owning, managing and developing real estate, commercial real estate lending, financial literacy and executive management.

Jean A. Hubbard

Director Since: 2008

Age: 65

Committees:

Compensation

Governance & Nominating

Ms. Hubbard served as the Corporate Treasurer and Business Manager of The Hubbard Company, a printing and office supply company located in Defiance, Ohio, from 2003 through May 20, 2022. She previously held various positions in the financial industry.

Ms. Hubbard offers financial and business expertise through her work as corporate treasurer. Ms. Hubbard also provides the Board with insight regarding employee and human resource issues from her experience at Rurban Financial Corp. Ms. Hubbard also serves as Chair of the Trust Committee of Premier Bank.

Charles D. Niehaus

Director Since: 2014

Age: 64

Committees:

Risk (Chair)

Governance & Nominating

Mr. Niehaus is the managing partner of Niehaus.Law, Ltd., Attorneys at Law, in Toledo, Ohio, since 2007. Mr. Niehaus has provided legal representation to corporate and business clients for over 35 years on a wide range of business issues including the representation of financial institutions in formation, acquisitions, bank litigation, shareholder matters and regulatory compliance. He brings extensive experience in the legal and financial services areas and provides valuable guidance and insight with respect to strategy and compliance.

Mr. Niehaus also serves on the Trust Committee of Premier Bank.

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Mark A. Robison

Director Since: 2018

Age: 59

Committees:

Audit

Compensation

Mr. Robison is President of Brotherhood Mutual Insurance Company headquartered in Fort Wayne, Indiana, since 2007 and Chairman of the Board of Brotherhood Mutual since 2009. Prior to his promotion to President of Brotherhood Mutual Insurance Company, Mr. Robison served in various positions at Brotherhood Mutual since 1994, including as Vice President of Finance.

As a successful leader of a national company, Mr. Robison adds valuable leadership experience to the Board.

Richard J. Schiraldi

Vice Chair and Lead Independent Director

Director Since: 2020

Age: 69

Committees:

Governance & Nominating (Chair)

Audit

Executive

Mr. Schiraldi is retired from Cohen & Company CPAs as a CPA/JD after 36 years of servicing closely held businesses and entrepreneurs on a wide variety of business and tax issues. He also serves as director of the Youngstown State University Foundation since 2010. He has served as Vice Chair of Premier since February 2020.

Mr. Schiraldi was the Chairman of the Board of Directors of United Community Financial Corp. and Home Savings Bank from 2011 through January 2020 and served on both of these Boards as director beginning in 2002.

Mr. Schiraldi’s skills and qualifications developed by Mr. Schiraldi throughout his years as a CPA, as well as his experience as the owner and manager of privately held businesses and director of numerous not-for-profit entities enable him to contribute significant insight to the Board in the areas of strategic planning, tax, accounting and financial, local community affairs and leadership.

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Director Compensation

The table below provides informationcompensationinformation concerning Mr. Hileman, who is a current employee of the Company, and our director compensationnon-employee directors for the fiscal year ended December 31, 2021.

2021 Director2023. Employee directors are not paid any additional amounts for Board service. Compensation
Director
Fees Earned
or Paid in Cash
($)
Stock Awards
($)(1)
Total
($)
Adams, Marty E.
$42,500
$37,608
$80,108
Afzal, Zahid
$41,250
$37,608
$78,858
Altman, Louis M.
$42,500
$37,608
$80,108
Bettinger, Terri A.
$41,250
$37,608
$78,858
Bookmyer, John L.
$52,500
$57,431
$109,931
Burdman, Lee
$40,000
$37,608
$77,608
Hubbard, Jean A.
$42,500
$37,608
$80,108
Niehaus, Charles D.
$43,750
$37,608
$81,358
Robison, Mark A.
$42,500
$37,608
$80,108
Schiraldi, Richard J.
$55,000
$37,608
$92,608
Strausbaugh, Samuel S.
$45,000
$37,608
$82,608
information for Mr. Small is included in the Executive Compensation section beginning on page 31.

Director

Fees Earned

or Paid in Cash

($)

Stock Awards

($)(1)

All Other

Compensation

($)

 

Total

($)

Adams, Marty E.$48,750$35,006--$83,756
Afzal, Zahid$46,087$35,006--
$81,093
Altman, Louis M.$46,062$35,006--$81,068
Bettinger, Terri A. (2)$46,934$35,006--$81,940
Bookmyer, John L.$51,250$35,006--$86,256
Burdman, Lee$45,000$35,006--$80,006
Hileman, Donald P. (3)--
--
$176,348$176,348
Hubbard, Jean A.$46,750$35,006--
$81,756
Lanier, Nikki R.$45,000$35,006--$80,006
Niehaus, Charles D. (2)$50,202$35,006--$85,208
Robison, Mark A. (2)$45,991$35,006--$80,997
Schiraldi, Richard J.$62,500$35,006--$97,506
Strausbaugh, Samuel S.$50,000$35,006--$85,006

(1)


 

In 2021,2023, each non-employee director who was a director as of March 1, 2021, was granted an award of restricted shares on such date.as of the date of the   2023 Annual Shareholder Meeting. The dollar amounts reported for such awards in this column represent the aggregate grant date fair value of the shares granted to each non-employee computed in accordance with Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) Topic 718 (“FASB ASC Topic 718”) using the closing price of PFC common stock on the award date. Additionally,
(2)
Ms. Bettinger, Mr. Bookmyer was granted an awardNiehaus and Mr. Robison elected to receive stock-in-lieu of restricted shares on March 31, 2021cash payments totaling $23,222, $50,202, and $6,891, respectively.
(3)The dollar amount shown as “All Other Compensation” for his role as non-employee Chairman through that date.Mr. Hileman includes the following compensation, perquisites, and personal benefits: employee salary of $150,000; Company 401(k) contributions of $6,000; life insurance with a value of $9,680; insurance premiums of $6,675; and country club dues of $3,993.

Each non-employee director received an annual retainer of $70,000 in 2021. Director Bookmyer received a special retainer of $97,500 in consideration of his service as Chairman and Past Chairman of the Board in 2021. Director2023. Mr. Schiraldi, as Vice Chairman,Chair, received aan additional retainer of $80,000. Employee directors are not paid for Board service.$12,500. The Company pays directors $35,000 of the annual retainer in Premier shares, other than Mr. Bookmyer, who received $52,500 in Premier shares. The Company uses a 20-day average stock price when calculating the number of shares to be issued. Besides the portion of the retainer paid in Premier shares, the Company allows individual directors to elect to receive the balance of their director compensation in either cash or stock.

Directors receive additional retainers in connection with their service on Board committees, the Trust Committee of Premier Bank, or on the Board of First Insurance Group. TheGroup (on which independent directors served over the course of 2023 while the entity was actively operating) as described in the following table provides informationtable. While all our directors serve on these additionalthe Board of Premier Bank, the directors do not receive separate compensation in connection with this service.

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2023 Board Committee Retainers
CommitteeChair
Retainer ($)
Member
Retainer ($)
Audit15,0007,500
Compensation10,0005,000
Risk10,0005,000
Governance & Nominating7,5003,750
Technology(1)3,350--
Trust3,0001,500
First Insurance Group3,0001,500
(1)  
The retainer reflected above for the Technology Committee is the annualized retainer amount.  The Committee members only received a portion of this retainer in 2023 as the Committee was established mid-year.  The independent directors on the Technology Committee both serve as co-chairs and no separate member retainer amount was set for 2023.

Besides the portion of the retainer amounts:

Committee
Chair retainer
Member retainer
Audit Committee
$10,000
$5,000
Compensation Committee
$5,000
$2,500
Risk Committee
$5,000
$2,500
Governance and Nominating Committee
$5,000
$2,500
Trust Committee
$2,500
$1,250
First Insurance Group
$2,500
$1,250
paid in Premier shares, the Company allows individual directors to elect to receive all or any part of the balance of their director compensation in either cash or stock. Our directors may also defer all or any part of their cash retainer payable to them under the First DefiancePremier Financial Corp. Deferred Compensation Plan (the “Deferred Compensation Plan”)further described on page 47. The returns on the amounts deferred are dependent on the investment elections made by the director. In 2021, the directors’ investment choices included an account of Premier common shares in addition to a number of mutual funds. Returns under the Deferred Compensation Plan are calculated to mirror these elections. Because these earnings are denominated in our shares or mutual fund equivalents, such earnings are not considered to be preferential or above market and are not reported in the 2021 Director Compensation table above. Beginning in January 2022, directors are no longer able to choose an investment in Premier common shares under the Deferred Compensation Plan.

No non-employee director received perquisites or personal benefits with an aggregate value exceeding $10,000.

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The Board has set stock ownership guidelines for the Board and executive management.management in the Corporate Governance Guidelines. The guideline for each Board member is ownership equal to a value of five times the annual retainer payable in Premier shares. The Board prohibits directors from engaging in transactions that could reduce the extent to which their investment in Premier’s shares is aligned with the interests of shareholders. As a result, our Corporate Governance Guidelines prohibit directors from entering into speculative transactions involving our shares, including any hedging, short sales, puts, calls, swaps, forward contracts, or other derivative securities.


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EXECUTIVE OFFICERS

The following table sets forthindividuals serve as the name of each current executive officer,officers of Premier, other than Mr. Hileman and Mr. Small whose information is set forth above, and the principal position and offices he or she holds with Premier or Premier Bank.above.


Name
Information about Executive Officer

Kathy Bushway

Senior Vice President, Chief Marketing Officer.Officer (since June 2020)

Age: 64

Kathy Bushway joined Premier as part of the United Community Financial Corp. (Home Savings Bank) merger in 2020.  She leads a team of professionals in brand management, marketing, product management, digital banking, and analytics.  Prior to her current role, Ms. Bushwayshe was Director of Marketing for Home Savings Bank from September 2016 until June 2020. Prior to joining Premier,  Ms. Bushway served as Senior Vice President, Marketing & Communications Director and various other positions with Huntington National Bank (formerly FirstMerit Corporation) from September 2004 to September 2016.  Ms. Bushway is 62.She has also held various marketing roles at Society (Key) Bank, Bank One (Chase) and a publishing company.  

Varun Chandhok

Executive Vice President, Chief Information Officer and Operations Officer. Officer (since October 2021)

Age: 52

Prior to his current role, Mr. Chandhok was the Chief Information Officer from March 2021 through October 2021. Prior to joining Premier, Mr. Chandhok served as Chief Information Officer – Corporate, Risk Regulatory and Finance from October 2019 to March 2021 and as Chief Information Officer – Corporate and Chief Architect from February 2014 to October 2019 of M&T Bank. Mr. Chandhok is 50.

Sharon L. Davis

Executive Vice President, Chief Human Resources Officer. Officer (since January 2020)

Age: 42

Prior to her current role, Ms. Davis was Director of Human Resources of Premier and Premier Bank from November 2015 to January 2020. Prior to joining Premier, Ms. Davis was Senior Vice President and Human Resources Director at First Community Bank from October 2007 to November 2015. Prior to that, she served as an Assistant Vice President, Senior Human Resources Business Partner for BBVA Compass. Ms. Davis is 40.
Matthew T. Garrity
Executive Vice President, Chief Lending Officer. Prior to his current role, Mr. Garrity served on the Home Savings Bank Board from February 2018 through January 2020, and was Executive Vice President, Commercial Lending and Credit Administration of Home Savings Bank from June 2013 to January 2020. Prior to that time, Mr. Garrity served as Senior Vice President and Chief Credit Officer of Home Savings Bank from June 2009 until June 2013. Mr. Garrity served as Senior Vice President – National City Capital Markets Investment Banking in Cleveland, Ohio from 2008 until he joined Home Savings. Prior to that, Mr. Garrity served as National City Corporation’s Deputy Chief Credit Officer – Northern Ohio Credit Administration in Cleveland, Ohio from 2007 until 2008, and Senior Vice President/Senior Portfolio Manager in Cleveland, Ohio from 2005 until 2007. Mr. Garrity is 55.

Jason L. Gendics

Executive Vice President, Retail and Business Banking of Premier Bank since(since January 2020. 2020)

Age: 53

Prior to his current role, Mr. Gendics was Executive Vice President, Head of Consumer and Business Banking for Home Savings Bank from May 2019 until its merger with Premier Bank in January 2020. Prior to that time, Mr. Gendics was Senior Vice President, Home Lending Region Manager for Huntington Bank from 2016 to April 2019. Mr. Gendics is 51.

John Houpt

Executive Vice President, Chief Credit Officer (since May 2023)

Age: 52

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Name
Information about Executive Officer
Mr. Houpt joined Premier Bank in 2022 as Deputy Chief Credit Officer. Prior to joining Premier Bank, he was Market Credit Leader for the Ohio commercial banking group of Wells Fargo Bank since 2011.

Rick L. Hull

Executive Vice President, Head of Commercial Banking (since April 2023)

Age: 71

Prior to his current role, Mr. Hull was employed by Premier Bank as an Executive Vice President and Market President from 2020 until March 2023. He previously was employed at Home Savings Bank as an Executive Vice President and Market President form 2017-to 2020.

Shannon M. Kuhl

Executive Vice President, Chief Legal Officer. Ms. Kuhl joined PremierOfficer (since March 1, 2021. 2021)

Age: 53

Prior to her current role, Ms. Kuhl was a member of Frost Brown Todd LLC, a law firm, from May 2019 through February 2021. Prior to that time,Previously, Ms. Kuhl was with First Financial Bancorp and First Financial Bank, Cincinnati, Ohio, where she served in various positions since 2006, including Chief Risk Officer from November 2017 until November 2018, Chief Legal Officer from October 2013 until April 2018, and Chief Compliance Officer from September 2016 until November 2017. Ms. Kuhl is 51.

Paul D. Nungester

Executive Vice President and Chief Financial Officer. Officer (since April 2019)

Age: 50

Prior to his current role, Mr. Nungester was Executive Vice President, Director of Finance and Accounting from July 2018 to April 2019. Prior to joining Premier, Mr. Nungester worked at Welltower Inc., a real estate investment trust, where he served in various positions since 2001: Senior Vice President and Controller from January 2012 to May 2018, including to transition his role from March 20, 2018 until May 15, 2018; Vice President and Controller from March 2006 to January 2012; and Controller from September 2002 to March 2006. Mr. Nungester is 48.

Dennis E. Rose, Jr.

Executive Vice President and Chief Strategy Officer. Officer (since October 2021)

Age: 55

Prior to his current role, Mr. Rose served as Chief Operations Officer from January 2020 through October 2021, Director of Strategy Management from January 2017 to January 2020, Executive Vice President, Head of Business Banking from October 2013 to December 2016, and Executive Vice President, Chief Operations Officer from 2001 to 2013. Mr. Rose joined Premier Bank in 1996 and served as Corporate Controller until 2001. Mr. Rose is 53.

Jennifer Scroggs

Senior Vice President, Wealth Management Director. Director (since January 2020)

Age: 46

Prior to her current role, Ms. Scroggs served as the Senior Vice President, Director of Trust and Chief Trust Fiduciary Officer from January 2020 through June 2021 for Premier Bank.  Ms. Scroggs joined Premier Bank in January 2017 as Vice President, Senior Trust Fiduciary Officer.  Prior to joining Premier Bank, Ms. Scroggs served as a Trust Officer and Vice President, Senior Trust Officer for Fifth Third Bank from 2006 to 2017.  Ms. Scroggs is 44.

Tina M. Shaver

Executive Vice President, Chief Risk Officer. Ms. Shaver joined Premier inOfficer (since November 2020. 2020)

Age: 56

Prior to her current role,joining Premier, Ms. Shaver served as Senior Director and Deputy Chief Compliance & Ethics Officer of Treliant, LLC in Washington D.C., where she provided consultative guidance to financial institutions on enterprise risk matters from September 2016 to October 2020. Prior to that, she served as Senior Vice President & Chief Compliance Officer of FirstMerit Bank, N.A. in Akron, Ohio, from October 2004 to August 2016. Ms. Shaver is 54.

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PROPOSAL 2 - NON-BINDING ADVISORY VOTE ON EXECUTIVE COMPENSATION

Pursuant to Section 14A and Section 14a-21 of the Exchange Act, our shareholders have an opportunity to approve, in a non-binding advisory vote, the compensation of our named executive officers (“NEOs”) as disclosed in this Proxy Statement. Our NEOs are those individuals included in the Summary Compensation Table on page 44 in this Proxy Statement. The compensation being approved is the compensation required to be disclosed in this Proxy Statement by the rules of the SEC, including the compensation described in the Compensation Discussion and Analysis, accompanying tables and any related material disclosed in this Proxy Statement.

The Board has structured our executive compensation program with the following objectives in mind: compensation should be directly linked to corporate operating performance, and all officers should receive fair and equitable compensation for their respective levels of responsibility and supervisory authority compared to their peers within the Company as well as their peers within the financial services industry. The Board urges you to read the “Compensation Discussion and Analysis” starting on page 31 of this Proxy Statement and the related compensation tables and narrative through page 42.


The Board is asking you to approve the following resolution, which will be submitted for a shareholder vote at the Annual Meeting:

“Resolved, that the shareholders approve the compensation of Premier’s named executive officers as named in the Summary Compensation Table of the Company’s 2024 Proxy Statement, as described in the ‘Compensation Discussion and Analysis’, the compensation tables and the related disclosure contained on pages 31- 57 in the Proxy Statement.”

Because your vote is advisory, it will not be binding upon the Board or the Company, overrule any decision made by the Board, or create or imply any additional fiduciary duty by the Board. The Compensation Committee may, however, take into account the outcome of the vote when considering future executive compensation arrangements.

YOUR BOARD RECOMMENDS THAT YOU
VOTE FOR THE APPROVAL OF OUR EXECUTIVE COMPENSATION.

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EXECUTIVE COMPENSATION

COMPENSATION DISCUSSION AND ANALYSIS

This Compensation Discussion and Analysis (“CD&A”) provides a detailed description of our executive compensation philosophy and programs, the compensation decisions the Compensation Committee (the “Committee”) has made under those programs, and the factors considered in making those decisions. This CD&A focuses on the compensation of our named executive officers (“Named Executive Officers”),NEOs, as identified in the Summary Compensation Table below.

2021

2023 Performance Summary

Our goal is to continue to be a high-performing community-focused financial institution, meeting or exceeding the 75th75th percentile of our peers in key financial measures. Compensation is a key component of attracting talent to our organization that will enable us to reach this goal.

As of December 31, 2021,2023, the Company had assets of $7.5approximately $8.6 billion. Although the ongoing pandemic impacted the Company’s performance measurements for 2021, we continued to produce strong annual performance results. Highlights from fiscal 20212023 include:


Nine consecutive years of record core diluted earnings per common share with an increase of 23% from 2020 excluding merger-related provision and other costs;
Strong growth in core loans excluding PPP loans of 2.6% for the full year and 8.7% for the fourth quarter annualized;
High return on average assets of 1.68% on a net income basis and 2.00% on a pre-tax, pre-provision basis; and
Strong asset quality with non-performing assets at 0.64% and classified loans at 1.21% for year-end.
Loan growth of approximately $278.8 million or 4.3%;

Deposit growth of approximately $236.3 million or 3.4%;

Equity growth of $87.9 million or 9.9%; and

Completed sale of insurance agency at a significant gain that strengthened capital without diluting future earnings.

For the three-year period ending December 31, 2021,2023, our cumulative growth in core earnings per share was 50%78%. Our performance was driven by a strong three-year average core return on assets of 1.58%1.43%, and our successful execution of our organic and acquisition growth strategies. By emphasizing growth opportunities in our metro markets, our three-year compounded average growth rate in total assets was 33% with organic growth of 12%6%. Due to the impact of the market improvement in 2021 after the significant downturn in response to the COVID-19 pandemic in 2020, three-year total shareholder returns were generally strong for financial institutions. Premier shares posted a total return to shareholders of 40.4% for the three-year period ended December 

31 2021, including 39.1% for 2021, which compares favorably to a total return of 35.4% for our peer group set forth below.

Compensation Philosophy and Objectives

The Board believes the most effective executive compensation program is one that rewards the achievement of specific annual, long-term, and strategic goals that are established in conjunction with strategic planning initiatives and the long-term objective of maximizing shareholder value. Consistent withThe Board believes that philosophy, oura significant amount of executive compensation packages include bothshould be performance-based because it aligns with shareholder interests, enables the attraction and retention of executive talent, balances risk with rewards, and supports the long-term performance goals of the Company. We have created opportunities for the NEOs, other Section 16 officers, and certain other employees to earn short-term and long-term incentive compensation in the form of cash and stock-based compensationequity in the Company based on the level of achievement of performance goals that reward performance as measured against predetermined goals. the Committee establishes each year.

The Committee evaluates our executive compensation program to ensure that it is sufficiently competitive to enable us to attract and retain qualified employees in key positions. Total compensation commensurate with a range around medianmid-point compensation paid to similarly situated executives of peer companies, both overall and by component, is generally what the Committee considers competitive. The Committee considers multiple factors such as experience, leadership ability, and breathbreadth of responsibility in determining the process ofsetting or adjusting compensation on an individual basis.

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The Board encourages ownership of PFC shares by executive management in order to align the Company’s compensation philosophy with the interests of shareholders, which is why a significant part of each Named Executive Officer’sNEO’s compensation package is paid in equity, particularly associated with the Long Term Incentive Plan.

Executive Compensation Program Practices and Risk Management Perspectives

The Board prohibitsCommittee believes the Company has designed its executive compensation program and implemented several compensation practices to balance and control unnecessary or excessive risk-taking and encourage sound management of the Company.

Mix of compensation elements (short- and long-term, fixed and variable) with a significant percentage of total compensation based on performanceCompensation Committee retains management, oversight, and discretion on short-term and long-term incentive plan payouts, including the ability to reduce or eliminate any plan or payout
Executive short-term and long-term incentive plan corporate performance certified by CommitteeIncentive plans require minimum threshold performance for corporate components with payouts capped at 150% of target
Performance metrics positioned to encourage performance relative to budget and strategic initiativesMulti-year vesting on long-term awards with awards payable in Company shares
Compensation Committee comprised of only independent directorsShare Ownership Guidelines for executive officers and nonemployee directors
Engagement of independent compensation consultantPeriodic risk assessment of incentive plans
Clawback policyAnti-hedging and pledging policy
Double trigger change in control agreements and equity award agreementsEmployment and severance/change in controls with strong protective covenants concerning non-solicitation and confidentiality
32

Risk Review and Assessment 

In 2022, Pearl Meyer & Partners, LLC (“Pearl Meyer”) was engaged to conduct a risk assessment of all incentive compensation plans, including the short-term incentive plan and the long-term incentive plan as well as line-of-business incentive plans. Pearl Meyer reviewed each plan for design and governance considerations and determined they do not encourage excessive risk-taking.

Compensation Decision Making 

Role of the Compensation Committee in Compensation Decisions - The Compensation Committee makes all compensation-related decisions for the Company’s Section 16 officers, from engagingincluding the NEOs. The Committee’s responsibilities include:

Assessing the adequacy and suitability of the compensation for the Company’s Section 16 officers in consideration of the Company’s goals and performance, the competitive hiring market, and sound corporate governance practices;

Setting individual-specific compensation for the CEO, NEOs, and other Section 16 officers;

Considering and approving the overall design of the Company’s executive officer compensation program, compensation components, and compensation–related policies and governance;

Defining potential payments to Section 16 officers in various termination scenarios and in connection with a change in control;

Overseeing the evaluation of all Section 16 officers and establishing the CEOs annual goals and objectives;

Identifying the members of the Company’s peer group for compensation purposes;

Periodically reviewing the Company’s incentive compensation practices in consideration of the Company's risk management objectives and the relationship between compensation and risk; and

Assessing the adequacy and suitability of the director compensation program and recommending changes to the full Board for approval.

In performing its duties, the Committee considers peer group and industry related information concerning compensation programs and practices, the advice of expert compensation consultants, and management prepared reports and recommendations. The most recent full-scope competitive market analysis of the Company’s executive compensation program was prepared by Pearl Meyer at the direction of the Committee in transactions that could reduce2023 to ensure the extent to which their investment in Premier’s shares iscompensation program was properly aligned with the interestsCompany’s compensation philosophy and appropriate for the size and activities of shareholders. Asthe Company.

Role of Management in Compensation Decisions - The CEO and other members of management assist the Compensation Committee in its responsibilities and regularly attend Committee meetings though they do not attend or participate in any discussions relating to their individual compensation or evaluations. This assistance includes:

Providing recommendations with respect to compensation programs and practices;

Providing financial and performance data to the Committee and making recommendation concerning performance measures and goals; and

CEO provided evaluations of and recommendations concerning the compensation for the Section 16 officers.
33

Role of the Compensation Consultant - The Compensation Committee has the authority to engage a result, our Corporate Governance Guidelines prohibit executive officers from entering into speculative transactions involving our shares, including any hedging, short sales, puts, calls, swaps, forward contracts,compensation consultant or other derivative securities.advisors to provide information and recommendations to the Committee. Since 2020, the Committee has engaged Pearl Meyer to assist in identifying the Company’s compensation peer group, provide peer and industry executive compensation related data, identify peer and industry compensation trends, and provide other services as requested. The engagement of Pearl Meyer is assessed annually and the firm was again retained in 2023, and in 2024, for these purposes. Pearl Meyer reports directly to the Compensation Committee and serves at the discretion of the Committee. The Committee also has established share ownership guidelinesthe sole authority to appoint, compensate and oversee Pearl Meyer, including responsibility for executives as follows:evaluating Pearl Meyer’s independence and establishing its fees and retention terms. In retaining Pearl Meyer for 2023, the Committee assessed Pearl Meyer’s independence pursuant to the applicable rules of the SEC and Nasdaq and determined that Pearl Meyer’s services for the Compensation Committee did not raise any conflict of interest that would impair Pearl Meyer’s independence.

Peer Group - A peer group is identified by the Compensation Committee each year with the assistance and recommendation of Pearl Meyer. The compensation practices of the peer group are reviewed to assist in evaluating the appropriateness of the compensation of our NEOs and Section 16 officers, and to evaluate the relative performance measures for the long-term incentive compensation payable under the Company’s Long-Term Incentive Program. The 2023 peer group consists of 18 financial institutions that are similar in size and general business model to the Company, and that are located in the Midwest. There are no changes in the 2023 peer group compared to 2022, and no changes to the peer group were made for purposes of 2024. The 2023 peer group consists of the following financial institutions:

CEO and President
1st Source Corporation., IN (SRCE)
3 times base salary
Midland States Bancorp, Inc., IL (MSBI)
CFO and Chief Lending Officer
City Holding Company., WV  (CHCO)
2 times base salary
MidWestOne Financial Group, Inc. IA (MOFG)
All other Executive Officers
Enterprise Financial Services Corp., MO (EFSC)
1.5 times base salary
Northwest Bancshares, Inc., OH (NWBI)
First Busey Corporation., Chicago, IL (BUSE)Park National Corporation., OH (PRK)
First Commonwealth Financial Corp., PA (FCF)Peoples Bancorp Inc., OH (PEBO)
German American Bancorp, Inc., IN (GABC)QCR Holdings, Inc., IL (QCRH)
Great Southern Bancorp, Inc., MO (GSBC)Republic Bancorp, Inc., KY (RBCA.A)
Horizon Bancorp, Inc., IN (HBNC)S & T Bancorp, Inc., PA (STBA)
Lakeland Financial Corporation., IN (LKFN)Univest Financial Corporation., PA (UVSP)

Advisory Vote on Executive Compensation

- At both our 2023 and 2022 annual meetings, our shareholders approved our executive compensation with more than 94% and 96%, respectively, of the votes cast being cast in favor, indicating that shareholders strongly support our executive compensation program. The Compensation Committee viewed the results of this advisory vote as an indication that our shareholders generally support our executive compensation program. While important, the vote was only one of several factors influencing our executive compensation decisions for the 2023 fiscal year. The Committee will continue to monitor shareholder approval levels going forward. At our 2019 annual meeting, our shareholders approved holding annual votes on our executive compensation.

34

Shareholder Engagement - In 2023, executive management participated in several key virtual investor conferences throughout the year, including the Piper Sandler East Coast Financial Services Conference, the KBW Community Bank Investor Conference and the Raymond James U.S. Bank and Banking on Tech Conference. During these various conferences and communications with investors, no concerns regarding our executive compensation philosophy or programs were raised.

The feedback provided by our shareholders through thisthe advisory vote, in addition to investor feedback we receive through the Company’s shareholder engagement throughout the year, provides invaluable information to the Board and the Committee. Because of the value that we place on investor feedback, the Company strives to maintain open communication with its shareholders, including through participation at investor conferences. In 2021,

Executive Compensation Components

The Compensation Committee has designed the compensation packages to its executive management participated in several key virtual investor conferences throughoutofficers to reward and encourage performance supporting both the year, including the Piper Sandler East Coast Financial Services Conference, the KBW Winter Financial Services Symposium, the KBW Annual Community Bank Investor Conferencelong-term and the Raymond James U.S. Bank Conference. During these various conferences and communications with investors, no concerns regarding our executive compensation philosophy or programs were raised. Further, at our 2021 annual meeting, our shareholders approved our executive compensation with more than 96%short-term goals of the votes cast in favor, indicating that shareholders strongly support our executive compensation program. Even though the resolution to approve Premier’s executive compensation is not binding, the Committee considered this overwhelming shareholder support for our existing executive compensation program and, as a result, the Committee made no significant changes to executive compensation during 2021.Company. The Committee will continue to monitor shareholder approval levels going forward.

Roles of the Committee and Chief Executive Officer in Compensation Decisions
The Committee makes all compensation decisions for the Company’s Section 16 officers. The CEO makes compensation recommendations to the Committee for all Named Executive Officers and Section 16 officers other than himself.
Engagement of Compensation Consultant
In 2020 and 2021, the Committee engaged Pearl Meyer & Partners, LLC (“Pearl Meyer”), to review and analyze our executive compensation program, including salaries for our directors, CEO, CFO and other key executives, to provide a study of comparative compensation data derived from the Company’s peer group and to advise the Committee on developing governance trends among such peer group. Pearl Meyer reports directly to the Compensation Committee and serves at the discretion of the Committee, although the CEO has consulted directly with Pearl Meyer regarding the compensation of executives among our peer group in recommending 2021 salaries for our remaining executive officers. The Committee has the sole authority to appoint, compensate and oversee Pearl Meyer, including responsibility for evaluating Pearl Meyer’s independence and establishing its fees and retention terms. In retaining Pearl Meyer for fiscal year 2021, the Committee assessed Pearl Meyer’s independence pursuant to the applicable rules of the SEC and determined that Pearl Meyer’s services for the Compensation Committee did not raise any conflict of interest. In addition, Pearl Meyer did not provide any additional services to the Company other than the services to the Compensation Committee in fiscal year 2021.
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2021 Executive Compensation Components
For the fiscal year ended December 31, 2021, the principal components of compensation for our Named Executive Officers were:
Base salary;
Short-term cash incentive compensation;
Long-term equity incentive compensation;
Retirement benefits; and
Perquisites and other personal benefits.
In February 2020, the Committee engaged an independent compensation consultant, Pearl Meyer, to perform an analysis of compensation for our directors, CEO President, CFO and other key executives. The Committee believed that this analysis was important following the Merger as it wanted to ensure it was maintaining competitive salariesNEOs in light of the Company nearly doubling in asset size. In conducting this analysis, Pearl Meyer independently developed competitive data for base salaries, short-term incentives, total cash compensation (sum of salary and cash bonus), long-term incentives, equity compensation and total direct compensation (sum of cash compensation and long-term incentives) from: (1) proxies and SEC filings of select peer banks ranging in asset size from $9.7 billion to $4.4 billion, with a median asset size of $5.4 billion, (2) Pearl Meyer 2019 National Banking Compensation Survey, (3) American Bankers Association 2019 Compensation and Benefits Survey, (4) other industry surveys, and (5) the consulting experience of Pearl Meyer. The work also included an analysis of the structure of Premier’s pay program relative to typical market practices for base pay, short-term incentive and long-term incentive compensation. The data indicated that Premier’s approach to incentive compensation measures reflects that of other financial institutions surveyed. Our short-term and long-term incentive plans cap awards at 150% of the target opportunity, which is consistent with a majority of the regional, high performing and other banks surveyed. The Committee used the Pearl Meyer analysis for making adjustments to 2020 compensation relating to the merger and as a starting point for consideration in setting the 2021 compensation levels of the CEO and other executives. The Committee worked with Pearl Meyer in this process.
A peer group is identified by the Committee each year. The peer group consists of financial institutions that2023 are similar in size and business to the Company. The compensation practices of the peer group are reviewed to assist in evaluating the appropriateness of the compensation of our Named Executive Officers and Section 16 officers, and to evaluate the relative performance measures for the long-term incentive compensation payable under the Company’s Long Term Incentive Compensation Plan (the “Incentive Compensation Plan”). The peer group utilized for setting 2021 compensation was:described below.

First Busey Corporation., Chicago, ILL
Great Southern Bancorp, Inc., MO
Park National Corporation., Newark, OH
City Holding Company., WV
First Commonwealth Financial Corporation., PA
Lakeland Financial Corporation., IN
S & T Bancorp, Inc., PA
MidWestOne Financial Group, Inc. IA
Enterprise Financial Services Corp., MO
Peoples Bancorp Inc., OH
1st Source Corporation., IN
German American Bancorp, Inc., IN
Midland States Bancorp, Inc., IL
Republic Bancorp, Inc., KY
Univest Financial Corporation., PA
Horizon Bancorp, Inc., IN
QCR Holdings, Inc., IL

Base Salary

-We provide our Named Executive OfficersNEOs and other employees with a base salary to compensate them for services rendered during the fiscal year. The base salary for each of the Named Executive OfficersNEOs is generally determined at the beginning of the year.
Based upon Pearl Meyer’s aforementioned analysis of peer group compensation practices, the Committee considered individual performance, the 2020 performance of the Company, the successful completion of the
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Merger, and the cost of living increase in deciding to increase Mr. Hileman’s salary from $550,000 to an annualized rate of $561,000, or 2%, for the period January 1, 2021 through March 31, 2021. After that date and effective with his transition to Executive Chairman, Mr. Hileman’s salary was reduced to an annualized rate of $150,000.
Based upon Pearl Meyer’s aforementioned analysis of peer group compensation practices, the Committee considered the President’s performance review, the 2020 performance of the Company, the successful completion of the Merger, and the cost of living increase in deciding to increase Mr. Small’s salary from $500,000 to an annualized rate of $510,000, or 2%, for the period January 1, 2021 through March 31, 2021. After that date and effective with his transition to CEO, Mr. Small’s salary was increased to an annualized rate of $565,000.
Base salaries for Named Executive OfficersNEOs other than the CEO and President are determined based upon recommendations made by the CEO. In making

Short-Term Cash Incentive Compensation - Short-term incentive compensation to the NEOs and other executive officers is administered under a recommendationshort-term incentive plan (the “Short-Term Incentive Plan”). Under the Short-Term Incentive Plan, the Committee approves target awards for 2021 salaries, the CEO and President compared the base salary levelsexecutive officers based on a percentage of the other Named Executive Officersofficer’s base salary. The target award is further delineated with data from the peer group companies and compensation surveys described above as well as internal pay grades. The CEO and President also consulted with Pearl Meyer regarding median levels of the peer group. In light of these considerations, Mr. Hileman and Mr. Small recommended salary increases for 2021 for the other Named Executive Officers ranging from 2% to 3%. After evaluating a number of factors, including performance evaluations, the individual executive’s skills, competencies and experience, and the importance of the executive’s roleportion attributable to the Company, the Committee approved the recommendations, allsatisfaction of which were effective January 1, 2021.

Performance-Based Incentive Compensation
The Board believes that a significant amount of executive compensation should be performance-based because it aligns with shareholder interests, enables the attraction and retention of executive talent, balances risk with rewards, and supports the long-termcertain corporate performance goals ofand a portion attributable to the Company. We have created opportunities for certain employees to earn short-term and long-term incentive compensation inindividual’s personal performance goals.

For the form of cash and equity in the Company based on the level of achievement of performance goals that the Committee establishes each year. In general, for each incentive award,corporate component, the Committee establishes a threshold, target and maximum payout based upon the level of achievement of respective performance goals. If the threshold performance level is not achieved, the payout percentage for that component of the award is zero. If the performance level for a component is between threshold and target, or between the target and maximum, the payout percentage is prorated based upon linear interpolation.

After consultation with Pearl Meyer and consideration of market analysis, the Committee granted performance-based incentive awards for 2021 to allow selected participants to earn a specified percentage of base salary upon attainment of incentive targets established by the Committee for 2021. With respect to our Named Executive Officers, incentive awards included (1) a short-term incentive award, and (2) a long-term equity incentive award.
2021 Short-Term Incentive Compensation.
In 2021, short-term incentive compensation to the Named Executive Officers and other executive officers was administered under a short-term incentive plan (the “Short Term Incentive Plan”). Under the Short Term Incentive Plan, the Committee approves target awards for executive officers based on a percentage of the officer’s base salary. The target award is further delineated with a portion attributable to the satisfaction of certain corporate performance goals, and a portion attributable to the individual’s personal performance goals. The individual performance goals are established in consideration of the Board’s and management’s expectations for the year and weighted for each officer based on the officer’s role within the Company.

The performance period considered for purposes of determining short-term incentive compensation begins on January 1 and ends on December 31 of the same year. At the end of the performance period, the Compensation Committee determines the level of achievement of the corporate performance goals. The Committee also evaluates and determines the level of attainment by the CEO of the CEO’s individual performance goals, and reviews the annual assessment of the other Named OfficersNEOs and other Section 16 officers completed by the CEO. The Committee approves the actual short-term incentive awards payable to the CEO, other Named Executive Officers,NEOs, and other Section 16 officers based on these assessments and the level of attainment of the corporate performance goals. Short-term incentive awards are payable in cash following the end of the performance period.

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The 2021, Short TermLong-Term Equity Incentive Plan corporate performance goals, the associated threshold, target and maximum payout levels, and actual performance levels are detailed in the following table:
Award Component
Threshold (50%
Payout)
Target
(100%
Payout)
Maximum
(150%
Payout)
Actual
Performance
Adjusted
Payout
Percentage
Net Income
$106,321,245
$111,917,100
$117,512,955
$126,050,856
150.0%
Efficiency Ratio
52.09%
49.61%
47.13%
51.93%
53.2%
Average Loan Growth(1)
2.34%
6.14%
9.93%
4.68%
80.8%
Average Deposit Growth(2)
8.63%
16.10%
23.58%
17.25%
107.7%
(1)
Average loan growth represents growth in average balances including loans held for sale compared to 2020.
(2)
Average deposit growth represents growth in average balances excluding brokered deposits compared to 2020
Compensation - The Company’s actual results resulted in a blended payout of 107% for the corporate components. The Committee reviewed various information when evaluating the Company’s actual results against the originally defined corporate goals under the Short Term Incentive Plan, including information regarding (1) the impact of the PPP, (2) the Company’s credit quality, and (3) the overall operating environment that was significantly impacted by the on-going COVID-19 pandemic. The Committee also discussed the Company’s quality of earnings and the impact management’s actions had on the outcome for 2021. Additional consideration was given to the overall execution by management of the operating plan against the approved 2021 budget. As a result, the Committee made a quality of earnings adjustment to reduce the payout to 103%. The related payout percentages of the bonus potential for the common corporate goals are described above.
In addition to the corporate performance goals, a portion of 2021 short-term incentive awards is attributable to the satisfaction of the individual performance goals for each of the Named Executive Officers, other than Mr. Hileman and Mr. Small. Each Named Executive Officer’s participant’s individual component award is based on their performance against specific business objectives and initiatives falling under their direct responsibility over the course of the year. The final individual component payouts for 2021 were 100% for each of Mr. Nungester, Mr. Garrity, Mr. Chandhok, Mr. Gendics and Mr. Liuzzi. For 2021, Mr. Hileman and Mr. Small had their entire short-term incentive payout based on corporate performance, with no individual performance component.
The weighting of the corporate performance goals and the individual performance goal component for each executive officer is determined at the beginning of the performance period. The relative weighting of the goals for each Named Executive Officer in 2021 was:
Short Term Incentive
Award Component
Donald
Hileman
Gary
Small
Paul
Nungester
Matthew
Garrity
Varun
Chandhok
Jason
Gendics
Vince
Liuzzi
 
Component Weighting
Core Net Income
40.00%
40.00%
30.00%
28.00%
20.00%
10.00%
28.00%
Efficiency Ratio
20.00%
20.00%
15.00%
14.00%
10.00%
5.00%
14.00%
Average Loan Growth
25.00%
25.00%
18.75%
17.50%
12.50%
6.25%
17.50%
Average Deposit Growth
15.00%
15.00%
11.25%
10.50%
7.50%
3.75%
10.50%
Individual Goals
0.00%
0.00%
25.00%
30.00%
50.00%
75.00%
30.00%
Total
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
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The 2021 target short-term incentive compensation component and actual bonus payout as approved by the Committee for the Named Executive Officers is set forth below:
Executive Officer
2021 Target Bonus Potential and Awards
Target (as a %
of Base Salary)
Target
Actual Payout
Donald P. Hileman(1)
41.1%
$103,875
$106,991
Gary M. Small
50.0%
$282,500
$290,975
Paul D. Nungester
35.0%
$112,455
$114,985
Matthew T. Garrity
40.0%
$132,600
$135,385
Varun Chandhok
35.0%
$105,000
$106,575
Jason L. Gendics
40.0%
$99,725
$100,473
Vince J. Liuzzi
40.0%
$132,600
$135,385
(1)
Mr. Hileman’s targets reflect a blend of 50% of base salary for his tenure as CEO from January 1, 2021 through March 31, 2021, and 30% of base salary for his tenure as Executive Chairman from April 1, 2021 through December 31, 2021.
2021 Long-Term Incentive Compensation.
In addition to the short-term incentive compensation awards, the Committee may also grant long-term incentive compensation awards under the Long Term Incentive Program to its executive officers, including the Named Executive Officers.NEOs. In 2021,2023, awards under the Long Term Incentive Program were issued in the form of performance share units (“PSUs”)and restricted stock under the Company’s Amended and Restated 2018 Equity Incentive Plan.

Performance Share Units (“PSUs”) - A PSU Awardaward is designed to align an individual’s compensation with the long-term success of the Company based upon the achievement of certain performance measures at the end of the performance period. The performance period and performance measures are both identified at the time of grant. The performance period for PSU Awardsawards is three years beginning on January 1 of the year of grant through December 31 at the close of the three-year performance period. A “target” award is identified at the time of grant determined as a percentage of the executive’s base salary translated into PSUs based upon the Company’s average stock price for the twenty (20) trading days prior to the effective date of the grant.

The Committee establishes a threshold, target and maximum payout based upon the level of achievement of respective performance goals. If the threshold performance level is not achieved, the payout percentage for that component of the award is zero. If the performance level for a component is between threshold and target, or between the target and maximum, the payout percentage is prorated based upon linear interpolation.

If the performance measures identified in the grant are satisfied, the PSU award will vest and be converted to shares of common stock of the Company based on the level of performance achieved. The actual number of common shares that the executive earns at the end of the performance period will be determined by the Committee based on the level of achievement of the performance measures and the executive’s average base salary over the performance period. All determinations of whether the performance measures have been achieved, any adjustments attributed to changes in average base salary, the actual award earned by the executive, and all other matters related to a PSU award will be made by the Committee in its sole discretion.

In addition to the issuance of common shares to the executive upon certification of performance by the Committee, the executive receives alldividend equivalents equal to the dividends on the common shares underlying the PSU’s,PSUs, if any, paid by the Company prior to the date the Committee determines the performance measure level of attainment.

Restricted Stock Awards (“RSAs”) - The Committee also uses non-performance based long-term equity incentive compensation in the form of RSAs as another method to align the individual’s interests with the long-term performance of the Company and increase employee ownership of shares. RSAs are frequently considered for the purpose of attracting and retaining talented personnel. There are no performance based measures associated with an RSA. RSAs are issued as current shares of PFC when granted but are subject to possible forfeiture and certain restrictions such as non-transferability, until they vest according to the stated schedule. Premier allows holders of RSAs to vote the shares and to receive dividends, if and when paid, on the shares prior to vesting. RSAs issued by the Company vest after defined periods of time equal to at least one year following the date of grant, and may cliff vest or vest in portions over stated periods.

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Retirement Benefits - All of our employees, including the NEOs, are eligible to participate in the Premier Financial Corp 401(k) Employee Savings Plan (the “401(k) Savings Plan”). The 401(k) Savings Plan is a tax-qualified retirement savings plan pursuant to which all employees are able to contribute up to the limit prescribed by the Internal Revenue Service to the 401(k) Savings Plan on a before-tax basis. We maintain a safe harbor plan that matches 100% of the first 3% of pay that is contributed to the 401(k) Savings Plan plus 50% of the salary deferrals between 3% and 5% of compensation. All employee and Company contributions to the 401(k) Savings Plan are fully vested upon contribution.

In addition, the NEOs and other executives are eligible to participate in the Premier Financial Corp. Deferred Compensation Plan (the “Premier DCP”), which allows the deferral of up to 80% of a participant’s salary and up to 100% of short-term incentive compensation. A group of senior officers, including the NEOs, also are eligible to receive a restoration benefit under the Premier DCP which provides for matching contributions in excess of the 401(k) Savings Plan caps. Investment options within the Premier DCP do not provide any guaranteed or enhanced investment returns. The Premier DCP is discussed in further detail below under the heading “Nonqualified Deferred Compensation” beginning on page 47.

Employee Share Purchase Plan - All of our employees, including the NEOs, are eligible to participate in the Premier Financial Corp. Employee Share Purchase Plan (the “ESPP”). The ESPP is a means for all employees to purchase PFC shares at the current market price at the time of purchase through regular payroll deductions. We contribute an amount equal to 15% of each of the participating employee’s actual payroll deductions up to $150 per month. The employee specifies the amount to be withheld from their pay with a minimum of $30 per month and a maximum of $5,000 per month.

Insurance Plans - Our NEOs are eligible to participate in the Company’s general medical, dental, and vision insurance plans on the same basis as other employees.

The NEOs are also eligible to participate in the Company’s group term life and disability insurance program on the same basis as other employees which provides a benefit in the event of the death of the employee of two times the employee’s annual salary up to a maximum of $800,000. In addition to the group term life insurance, our NEOs, as well as other key employees, also receive benefits from Company purchased split dollar bank-owned life insurance. As of December 31, 2023, Mr. Small’s potential benefit was $895,253 under the split dollar bank-owned life insurance in addition to $800,000 benefit under the group term life insurance. The potential benefit to the other NEOs is one times the individual’s annual salary, in addition to the group term insurance benefit. The Company also provides additional life and supplemental disability insurance benefits to Mr. Small.

Perquisites and Other Personal Benefits - We provide our NEOs with perquisites and other personal benefits that the Committee believes are reasonable and consistent with our overall compensation program to better enable us to attract and retain executive talent. The Committee periodically reviews the levels of perquisites and other personal benefits.

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Each NEO is eligible, upon relocation, to receive reimbursement for certain reasonable expenses associated with the costs of such relocation. On a case by case basis, the Company considers reimbursement requests for country club and other social organization membership for its senior officers, including the NEOs, for certain business purposes.

Employment and Severance and Change in Control Agreements - We have employment or change of control agreements with certain key employees, including the NEOs. These agreements include provisions for severance payments upon a change of control and are designed to promote stability and continuity of senior management. These agreements each include important protections to the Company, including, but not limited to, provisions restricting competition or the solicitation of Company customers and employees and the requirement that the executive sign a release of claims before receiving any of the severance or change in control benefits outlined in the agreement. Information regarding applicable payments under such agreements for the NEOs is provided under the heading “Potential Payments Upon Termination or Change in Control” below.

2023 Executive Compensation Determinations 

Base Salary - In 2021, Pearl Meyer conducted a market analysis of compensation, using available peer and industry index compensation data and surveys, for purposes of NEO and other executive officer salary and compensation adjustments in 2022 and 2023.

In making a recommendation for 2023 salaries for the other NEOs, the CEO compared the base salary levels of the other NEOs with Pearl Meyer’s market analysis and also consulted with Pearl Meyer regarding median executive compensation levels of the peer group. In light of these considerations, Mr. Small recommended salary increases for 2023 for the other NEOs ranging from 4.0% to 8.6%. After evaluating a number of factors, including performance evaluations, the individual executive’s skills, competencies and experience, and the importance of each executive’s role to the Company, the Committee approved the CEO’s recommendations, all of which were effective January 1, 2023. The Committee approved a salary increase of 4.0% for Mr. Small effective April 1, 2023. Separately, effective March 1, 2023, Mr. Hull received an additional 5.0% salary increase in connection with his promotion to Head of Commercial Banking.

2023 Short-Term Incentive Compensation - The 2023 Short-Term Incentive Plan corporate performance goals, the associated threshold, target and maximum payout levels, and actual performance levels are detailed in the following table:

Award ComponentThreshold
(50% Payout)
Target (100%
Payout)
Maximum
(150% Payout)
Actual
Performance
Adjusted
Payout
Percentage
(4)
Net Income$99,976,260$105,238,168$110,500,076$111,294,9070%
PTPP Income (1)$137,821,956$145,075,743$152,329,530$144,978,1840%
Efficiency Ratio56.24%53.74%51.24%52.89%0%
Average Loan Growth (2)10.64%12.96%15.29%13.88%120%
Average Deposit Growth (3)4.05%4.94%5.83%2.12%0%


(1)   Represents pre-tax pre-provision income.

(2)   Average loan growth represents growth in average balances including loans held for sale but excluding PPP compared to 2022.

(3)   Average deposit growth represents growth in average balances excluding brokered deposits compared to 2022.

(4)   Net income, PTPP income and efficiency ratio adjusted to exclude the impact of insurance agency disposition.


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The Company’s actual performance under the 2023 Short-Term Incentive Plan goals shown above resulted in a blended payout of 98% for the corporate components. The Committee reviewed various information when evaluating the Company’s actual results against the originally defined corporate goals under the Short-Term Incentive Plan, including information regarding (1) the impact of the insurance agency disposition, (2) the Company’s credit quality, and (3) the external environment for interest rates and the residential mortgage secondary market. The Committee also discussed the Company’s quality of earnings and the impact management’s actions had on the outcome for 2023. Additional consideration was given to the overall execution by management of the operating plan against the approved 2023 budget. The Committee concluded that adjustments would be made to exclude the impact of the insurance agency sale for net income, PTPP income and efficiency ratio resulting in an adjusted blended payout of 21%.

In addition to the corporate performance goals, a portion of each 2023 short-term incentive award is attributable to the satisfaction of individual performance goals for each of the NEOs. Each participant’s individual component award is based on their performance against specific business objectives and initiatives falling under their direct responsibility over the course of the year. The payout received with respect to this individual component cannot exceed 150% of the award opportunity. The final individual component payouts for 2023 were (1) 90% for Mr. Small, (2) 100% for Mr. Nungester, (3) 110% for Mr. Hull, (4) 125% for Mr. Chandhok, and (5) 120% for Ms. Kuhl.

The weighting of the corporate performance goals and the individual performance goal component for each executive officer is determined at the beginning of the performance period. The relative weighting of the goals for each participating NEO in 2023 was:

Short Term Incentive
Award Component

Gary 

Small 

Paul 

Nungester 

Rick Hull

Varun 

Chandhok 

Shannon Kuhl
Net Income18.75%17.50%12.50%12.50%17.50%
PTPP Income16.88%15.75%11.25%11.25%15.75%
Efficiency Ratio11.25%10.50%7.50%7.50%10.50%
Average Loan Growth13.12%12.25%8.75%8.75%12.25%
Average Deposit Growth15.00%14.00%10.00%10.00%14.00%
Individual Goals25.00%30.00%50.00%50.00%30.00%
Total100.00%100.00%100.00%100.00%100.00%
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The 2023 target short-term incentive compensation component and actual bonus payout as approved by the Committee for the participating NEOs is set forth below:

2023 Target Bonus Potential and Awards
Executive OfficerTarget (as a % of
Base Salary)
Target ($)Actual Payout ($)
Gary Small50.0%312,000119,340
Paul Nungester35.0%131,25058,669
Rick Hull30.0%133,67887,559
Varun Chandhok35.0%112,47682,107
Shannon Kuhl25.0%72,30636,659

In addition to the above payouts under the 2023 Short-Term Incentive Plan, Mr. Nungester and Ms. Kuhl received one-time cash bonuses of $50,000 and $30,000, respectively, in consideration of their individual efforts in connection with the insurance agency sale.

2023 Long-Term Incentive Compensation -In the first quarter of 2021,2023, the Committee established long-term incentive compensation awards for certain executives, including all of the Named Executive Officers,NEOs. To better align the long-term incentive plan mix of compensation with peer practices and to provide the executive officers with a three-year performance period ending December 31, 2023.more predictable form of long-term incentive compensation, the Committee identified a total award for each executive consisting of RSAs (equal in value to one-third of the total award) and PSUs (equal in value to two-thirds of the total award).

Restricted Stock Awards With respect to these awards, wethe RSAs, the Company entered into a Restricted Stock Award Agreement with each of the NEOs. The number of RSAs granted was calculated by taking one-third of the maximum incentive payout dollar value for each executive and dividing it by the Company’s closing stock price immediately prior to the grant date. The RSAs vest in one-third increments over a three-year period and will be fully vested in February 2026.

Performance Share Units - With respect to the PSUs, the Company entered into a Performance Share Units Award Agreement (each, a “PSU Award”) with each of the Named Executive Officers.NEOs. The PSUs have a three-year performance period ending December 31, 2025. The number of PSUs granted was calculated by taking two-thirds of the maximum incentive payout dollar value for each executive and dividing it by the Company’s average stock price for the 20 trading days prior to the approval of PSUs by the Committee, which was $30.20,$25.58 for all except for Mr. Chandhok whichSmall who was $32.41 based on his start date, which occurred after the grants were issued to the other Named Executive Officers.

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With respect to the PSU awards granted in 2021,2023, the table below sets forth the two performance measures, their respective weighting, and the goals for threshold performance, target performance and superior performance. Achievement of the threshold performance goal will result in 50% of the target payout, achievement of the target performance goal will result in 100% of target payout for the respective measure, and achievement of the superior performance goal will result in 150% of the target payout for the measure.

 
 
Performance Goals
Performance Measure
Weight
Threshold
Target
Superior
3-year Average Core ROA
50%
25th %ile
50th %ile
75th %ile
3-year Total Shareholder Return (rTSR)
50%
25th %ile
50th %ile
75th %ile
Payout for Performance Level (% of Target Opportunity):
 
50%
100%
150%
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Performance Goals
Performance MeasureWeightThresholdTargetSuperior
3-year Average Core ROA50%25th %ile50th %ile75th %ile
3-year Total Shareholder Return (rTSR)50%25th %ile50th %ile75th %ile
Payout for Performance Level
(% of Target Opportunity):
 50%100%150%

The 2021-20232023-2025 PSU long-term incentive compensation award target for each of the Named Executive Officersparticipating NEOs is set forth below:

Executive Officer
Bonus Potential Dollar Amount(1)
Target as % of Base
Salary
Threshold
Target
Maximum
Donald P. Hileman(2)
40.00%
$28,050
$56,100
$84,150
Gary M. Small(3)
47.687%
$131,437
$262,875
$394,312
Paul D. Nungester
35.00%
$56,228
$112,455
$168,683
Matthew T. Garrity
35.00%
$58,013
$116,025
$174,038
Varun Chandhok
35.00%
$52,500
$105,000
$157,500
Jason L. Gendics
20.00%
$24,931
$49,862
$74,794
Vince J. Liuzzi
35.00%
$58,013
$116,025
$174,038
below.

(1)
The amount of the Threshold award is based on the number of shares determined by multiplying base salary by 50% of the target percentage of base salary divided by the average stock price noted above. The amount of the Target award potential is based on the number of shares determined by multiplying the base salary by the target percentage of base salary divided by the average stock price noted above. The amount of the Maximum award is based on the number of shares determined by multiplying the base salary by 150% of the target percentage of base salary divided by the average stock price noted above. The actual award will be adjusted as a result of the amount of the executive’s average base salary over the performance period.
(2)
Mr. Hileman’s award relates solely to his tenure as CEO from January 1, 2021, through March 31, 2021..
(3)
Mr. Small’s award reflects a blend of 40% of base salary for his tenure as President from January 1, 2021, through March 31, 2021, and 50% of base salary for his tenure as CEO from April 1, 2021, through December 31, 2021.

Bonus Potential Dollar Amount(1)
Executive OfficerTarget as % of Base SalaryThreshold ($)Target ($)Maximum ($)
Gary Small50%$106,121$212,242$318,363
Paul Nungester35%$45,076$90,151$135,227
Rick Hull20%$22,773$45,545$68,318
Varun Chandhok35%$38,628$77,256$115,884
Shannon Kuhl25%$24,832$49,665$74,497
(1)  The dollar amount of the Threshold award is based on the number of shares determined by multiplying base salary by 50% of the target percentage of base salary divided by the average stock price noted above.  The dollar amount of the Target award potential is based on the number of shares determined by multiplying the base salary by the target percentage of base salary divided by the average stock price noted above.  The dollar amount of the Maximum award is based on the number of shares determined by multiplying the base salary by 150% of the target percentage of base salary divided by the average stock price noted above.  The actual award will be adjusted as a result of the amount of the executive’s average base salary over the performance period.

Other Long Term Incentive Compensation - In 2023, the Committee approved a special RSA award equal to 3,985 shares, vesting annually over three years, to Ms. Kuhl.

Merger Related Impacts on Incentive

2024 Executive Compensation Determinations 

In connection with the Merger, Premier entered into a new employment agreement with Mr. Hileman, effective asfirst quarter of 2024, the Compensation Committee met to consider the compensation program for 2024. The Committee considered the Company’s 2023 performance, certain economic and market pressures that are expected to be present in 2024, peer data concerning the mix and structure of compensation, recommendations from executive management, the roles and contributions of the closing dateexecutive officers, and the Company’s compensation philosophy. Based on this review, the Committee approved the following changes to the compensation program for 2024.

Base Salaries - Salary increases for the NEOs, excluding Mr. Small, ranging from 3% to 9% were approved effective January 1, 2024. A salary increase for Mr. Small of 3% effective April 1, 2024 was approved.

Short-Term Incentive Plan - While the corporate performance measures remained the same as 2023, with annual adjustments to the threshold, target and maximum levels of performance, the Committee determined that the following changes to the weightings of the Merger, January 31, 2020. In exchange for enteringcorporate performance goals were appropriate:

41

Corporate Performance Measure2023 Weighting2024 Weighting
Net Income25.00%25.00%
PTPP Income (1)22.50%22.50%
Efficiency Ratio15.00%15.00%
Average Loan Growth (2)17.50%15.00%
Average Deposit Growth (3)20.00%22.50%
Total100%100%

Beginning in 2022, the new agreement and cancelling his prior agreement, Mr. Hileman received a special retention payment of $2.25 million that approximatedCommittee decided to eliminate any payout under the amount of the change-in-control severance payment under his prior agreement. In recognition of the retention payment, the new agreement eliminates Mr. Hileman’s eligibility for future severance benefitsShort-Term Incentive Plan in the event hisa participant terminates their employment is terminated other than limited insurance continuation benefits and accelerationfor “good reason” outside of equity vesting.

Also in connection with the Merger, the Committee adopted amendments to all outstanding equity award agreements that generally provided for accelerated vesting and settlement at the actual level of performance for the 2018 and 2019 portions of the awards, and at the target level of performance for the 2020 and 2021 portion of the awards. With respect to Mr. Hileman only, however, and in response to the say-on-pay response of our shareholders, Mr. Hileman’s outstanding equity awards were treated somewhat differently than other participants. The full vesting of his awards was specifically conditioned upon his continued service through the earlier of the date the Board appointed a successor CEO, or June 30, 2021. Effective April 1, 2021, Mr. Small transitioned to the role of CEO and Mr. Hileman transitioned to Executive Chairman, which triggered full vesting of Mr. Hileman’s awards.
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Clawback Policy for Incentive Compensation
The Board has adopted an incentive compensation clawback policy providing for a three-year review period of the Company’s reported results to ensure that incentive compensation for all executive officers (including the Named Executive Officers), as well as any officers holding the position of vice president or higher, is based on accurate financial and operating data and the correct calculations of the attainment of performance goals. The policy allows the Company to recover incentive awards previously paid or awarded. A copy of this policy is posted on the Company’s website at http://www.premierfincorp.com under the link “Governance Documents.”
Retirement Benefits
All of our employees, including the Named Executive Officers, are eligible to participate in the Premier Financial Corp 401(k) Employee Savings Plan (the “Savings Plan”). The Savings Plan is a tax-qualified retirement savings plan pursuant to which all employees are able to contribute up to the limit prescribed by the Internal Revenue Service to the Savings Plan on a before-tax basis. We maintain a safe harbor plan that matches 100% of the first 3% of pay that is contributed to the Savings Plan plus 50% of the salary deferrals between 3% and 5% of compensation. All employee contributions to the Savings Plan are fully vested upon contribution, and our matching contribution is vested upon completion of a minimum service requirement.
In addition, in 2021, the Named Executive Officers were eligible to participate in the First Defiance Deferred Compensation Plan, which allowed the deferral of up to 80% of their salary and up to 100% of short-term incentive compensation. In addition to the elective deferrals, a group of senior officers including the Named Executive Officers also are eligible to receive a restoration benefit under the First Defiance Deferred Compensation Plan which provides for matching contributions in excess of the Savings Plan caps. The matching contributions under the First Defiance Deferred Compensation Plan for fiscal year 2021 are included in the All Other Compensation column of the Summary Compensation Table and reported under “Company Deferred Compensation Plan Contribution” in footnote 3 to the Summary Compensation Table. Investment options within the First Defiance Deferred Compensation Plan reflect those in the Savings Plan and do not provide any guaranteed or enhanced investment returns. The First Defiance Deferred Compensation Plan is discussed in further detail below under the heading “Executive Compensation — Nonqualified Deferred Compensation”.
Perquisites and Other Personal Benefits
We provide our Named Executive Officers with perquisites and other personal benefits that the Committee believes are reasonable and consistent with our overall compensation program to better enable us to attract and retain executive talent. The Committee periodically reviews the levels of perquisites and other personal benefits.
Each Named Executive Officer is eligible, upon relocation, to receive reimbursement for certain reasonable expenses associated with the costs of such relocation. On a case by case basis, the Company considers reimbursement requests for country club and other social organization membership for its senior officers, including the Named Executive Officers, for certain business purposes. Mr. Hileman participates in the Executive Group Life Post-Separation Plan, which provides death benefits equal to two times the executive’s base salary. The plan is closed to new participants.
The Company pays the premiums for a life insurance policy and a supplemental disability insurance policy for Mr. Small. The life insurance policy provides an extra $1,000,000 death benefit to Mr. Small’s designated beneficiary if he dies between January 20, 2022 and January 19, 2023. The Company has no interest in the life insurance policy. In addition to the disability insurance benefit provided to all employees, the Company also pays the premium for a supplemental disability insurance policy that provides an additional disability benefit of $13,525 per month to Mr. Small after the first 90 days of such disability, continuing until age 67, for a disability beginning before he attains age 64, provided that he remains disabled through that date. This supplemental disability insurance policy also provides a death benefit of $40,575. The value of these perquisites is included in column (g) of the Summary Compensation Table.
Employment and Change in Control Agreements
We have employment or change of control agreements with certain key employees, including the Named Executive Officers with the exception of Mr. Chandhok. These agreements include provisions for severance payments upon a change of control and are designed to promote stability and continuity of senior management.
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These agreements each include important protections to the Company, including, but not limited to, provisions restricting competition or the solicitation of Company customers and employees and the requirement that the executive sign a release of claims before receiving any of the severance or change in control benefits outlinedscenario, and change the payout from full to pro-rated in the Executive Agreement. Information regarding applicableevent of the death or disability of the participant. Individual NEOs may receive short-term incentive based severance payments under such agreements forin the Named Executive Officers is provided underevent of certain “good reason” terminations as described in the heading “Executive Compensation — Potentialsection entitled “Potential Payments Uponupon Termination or Change In Control” beginning on page 48.

Long-Term Incentive Plan The Committee again decided to grant awards under the Long-Term Incentive Plan such that one-third of the annual award will be granted in Control” below.the form of RSAs while two-thirds will be in the form of PSUs. The performance goals and weightings for the Long-Term Incentive Plan for 2024 will remain the same as those applied in 2024.

In February 2024, the Committee also approved a special RSA award equal to 5,147 shares, vesting in full at the expiration of three years, to Mr. Chandhok.

Section 162(m)

Tax Implications 

Section 162(m) of the Internal Revenue Code generally prohibits us from claiming a deduction on our federal income tax return for compensation in excess of $1,000,000 paid in a given fiscal year to certain current and former executive officers. While the Committee carefully considers the net cost and value to Premier of maintaining the deductibility of all compensation, it also desires the flexibility to reward Named Executive OfficersNEOs and other key employees in a manner that enhances Premier’s ability to attract and retain individuals, as well as to create longer-term value for shareholders. Thus, income tax deductibility is only one of several factors the Committee considers in making decisions regarding Premier’s compensation program.

The Board has not adopted a formal policy regarding tax deductibility of compensation paid to our executive officers. The Board may authorize compensation that might not be deductible and may modify compensation that was initially intended to be exempt from Section 162(m) if it determines that such compensation decisions are in the best interests of the Company and its shareholders.

42

Compensation Related Governance and Policies 

Share Ownership Guidelines - We believe that our NEOs and nonemployee directors should have and maintain a significant equity interest in the Company to align their interests with the interests of our shareholders and promote a long-term perspective in the success of the Company.  The Committee has established the following share ownership guidelines for executives and nonemployee directors as follows:


CEO and President3 times base salary
CFO and Chief Lending Officer2 times base salary
All other Executive Officers1.5 times base salary
Nonemployee Directors5 times the annual retainer

Anti-Hedging Policy - Executive officers are prohibited from engaging in transactions that could reduce the extent to which their investment in Premier’s shares is aligned with the interests of shareholders. As a result, our Corporate Governance Guidelines and Insider Trading Policy prohibit executive officers from entering into speculative transactions involving our shares, including any hedging, short sales, puts, calls, swaps, forward contracts, or other derivative securities.

Clawback Policy for Incentive Compensation - The Board has adopted an incentive compensation clawback policy providing for a three-year review period of the Company’s reported results to ensure that incentive compensation for all executive officers (including the NEOs) is based on accurate financial and operating data and the correct calculations of the attainment of performance goals. The policy allows the Company to recover incentive awards previously paid or awarded. A copy of this policy is posted on the Company’s website at www.premierfincorp.com under the link “Governance Documents.”

Compensation Committee Interlocks and Insider Participation - Directors Adams, Afzal (through October 2023), Bettinger, Bookmyer, Burdman, Hubbard, Lanier, and Robison served on the Compensation Committee during 2023 and Director Schiraldi participated in Committee meetings in an ex officio capacity. There were no Compensation Committee interlocks or insider (employee) participation during 2023.

COMPENSATION COMMITTEE REPORT

Premier Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis required by Item 402(b) of Regulation S-K with management and, based on such review and discussions, the Compensation Committee recommended to the Board that the Compensation Discussion and Analysis be included in this Proxy Statement and our annual report on Form 10-K.

Marty Adams, Chair 

Terri A. Bettinger 

John L. Bookmyer 

Lee Burdman 

Jean A. Hubbard 

Nikki R. Lanier 

Mark A. Robison

March 11, 2024

43

SUMMARY COMPENSATION TABLE

The table below summarizes the total compensation paid or earned by each of the NEOs for the fiscal years ended December 31, 2023, 2022, and 2021. The NEOs include those persons serving as our CEO Pay Ratioand CFO during 2023 and our three other most highly compensated executive officers in 2023. The titles for each executive officer below are as of December 31, 2023.

(a)(b)(c)(d)(e)(f)(g)(h)
Name and Principal PositionYearSalary($)Bonus($)Stock
Awards
($)(4)
Non-Equity
Incentive
Plan
Compen-
sation
($)(5)
All Other
Compen-sation
($)(6)
Total($)
Gary M. Small (1)
President and CEO of Premier and Premier Bank
2023
2022
2021
617,077
590,038
549,173
-
-
-
309,590
308,829
950,427
119,340
210,000
290,975
61,719
55,242
55,252
1,107,726
1,164,109
1,845,827
Paul D. Nungester
Executive Vice President and
Chief Financial Officer
of Premier and Premier Bank
2023
2022
2021
373,862
344,471
321,058
50,000
-
-
130,566
126,309
83,368
58,669
102,635
114,985
20,523
16,134
21,821
633,620
589,549
541,232
Rick L. Hull
Executive Vice President and Head of Commercial Banking
2023330,665-
-
65,09787,55945,988529,309
Varun Chandhok (2)
Executive Vice President and Chief
Information and Operations Officer
2023
2022
2021
320,885
308,654
225,000
-
-
-
111,882
112,976
270,641
82,107
97,443
106,575
21,174
15,328
95,387
536,048
534,401
697,603
Shannon M. Kuhl (3)
Executive Vice President and Chief
Legal Officer
2023288,79630,000170,68536,65915,156541,296

(1)  In connection with his transition to the Chief Executive Officer of Premier and Premier Bank effective April 1, 2021, Mr. Small received a restricted stock award of 22,500 shares to vest over a period of five years with a grant date fair value of $755,550 reflected in column (e) in addition to the award described in note 4 below.

(2)  In connection with the hiring of Mr. Chandhok, he received a restricted stock award of 6,014 shares to vest over a period of three years with a grant date fair value of $199,124 reflected in column (e) in addition to the award described in note 4 below.

(3)  In 2023, Ms. Kuhl received a retention restricted stock award of 3,985 shares to vest over a period of three years with a grant date fair value of $98,748 reflected in column (e) in addition to the award described in note 4 below.

(4)  The amounts in column (e) reflect the aggregate grant date fair value of restricted stock awards and shares underlying performance share units granted under the Long-Term Incentive Program and the relevant year’s long-term incentive compensation awards, as computed in accordance with FASB ASC Topic 718, based upon the probable outcomes. Restricted stock awards were as follows: Mr. Small 4,139 shares or $101,488; Mr. Nungester 1,744 shares or $43,216; Mr. Hull 846 shares or $20,964; Mr. Chandhok 1,494 shares or $37,021; and Ms. Kuhl 961 shares or $23,814. All restricted stock awards vest annually over three years. Assumptions used in the performance share unit calculations are not materially different from the amounts included in Note 20 to our audited financial statements for the fiscal year ended December 31, 2023, included in our Annual Report on Form 10-K filed with the SEC on February 29, 2024. If maximum results are achieved under the Long-Term Incentive Program for the 2023 performance share unit awards, the value of such payout under these awards at the grant date would be as follows: Mr. Small 12,730 shares, or $312,140, Mr. Nungester 5,287 shares, or $131,012; Mr. Hull 2,671 shares, or $66,187; and Mr. Chandhok 4,531 shares, or $112,278; and Ms. Kuhl 2,913 shares, or $72,184. All awards are paid in Premier common shares.

44

(5)  The dollar amounts in column (f) reflect the cash short-term incentive awards earned by the named individuals with respect to performance during the applicable fiscal year, as discussed in further detail under the heading “2023 Short-Term Incentive Compensation” above.

(6)  The dollar amount shown as “All Other Compensation” includes the following perquisites and personal benefits:

NameClub
Membership
($)
401(k)
Match ($)
Value of
Life
Insurance
($)
Disability &
Life
Insurance
Premium
($)
Employee
Stock
Purchase
Plan
Match ($)
Company
Deferred
Compensation
Plan
Contribution
($)
Total ($)
Gary Small8,84313,2002,73313,902-23,04161,719
Paul Nungester-13,2004902,8971,8002,13620,523
Rick Hull16,3779,9492,08516,02597557745,988
Varun Chandhok-10,0926501,626-8,80621,174
Shannon Kuhl-11,1074171,448-2,18415,156

2023 GRANTS OF AWARDS

During 2023, we made awards to certain NEOs as part of short-term and long-term incentive compensation under the Long-Term Incentive Program, as described above. The short-term incentive compensation awards provide for cash payments. The long-term incentive compensation awards are made in PSUs and RSAs and settled in PFC shares.

NameGrant DateDate
Approved by
Comp
Committee
Estimated Future Payouts Under Non-
Equity Incentive Plan Awards (1)
Estimated Future Payouts Under Equity
Incentive Plan Awards (2)

All Other
Stock

Awards:
Number of
Shares of
Stock or
Units

Grant Date
Fair Value
of Stock
Awards
($)(3)
Threshold
($)
Target
($)
Maximum
($)

Threshold
(Shares/ Units)

Target
(Shares/ Units)
Maximum
(Share/ Units)
Gary Small3/2/2023
3/2/2023
3/2/2023
3/2/2023
106,121
n/a
212,242
n/a
318,363
n/a
4,244
n/a
8,487
n/a
12,730
n/a
n/a
4,139
208,101
101,488
Paul Nungester2/14/2023
2/14/2023
2/14/2023
2/14/2023
45,076
n/a
90,151
n/a
135,227
n/a
1,763
n/a
3,525
n/a
5,287
n/a
n/a
1,744
87,350
43,216
Rick Hull2/14/2023
2/14/2023
2/14/2023
2/14/2023
22,773
n/a
45,545
n/a
68,318
n/a
891
n/a
1,781
n/a
2,671
n/a
n/a
846
44,133
20,964
Varun Chandhok2/14/2023
2/14/2023
2/14/2023
2/14/2023
38,628
n/a
77,256
n/a
115,884
n/a
1,511
n/a
3,021
n/a
4,531
n/a
n/a
1,494
74,860
37,021
Shannon Kuhl2/14/2023
2/14/2023
2/14/2023
2/14/2023
2/14/2023
2/14/2023
24,833
n/a
n/a
49,665
n/a
n/a
74,498
n/a
n/a
971
n/a
n/a
1,942
n/a
n/a
2,913
n/a
n/a
n/a
961
3,985
48,123
23,814
98,748

(1)   Short-term incentive awards granted in 2023 pursuant to the Short-Term Incentive Plan, as described above. Actual amounts are included in the “2023 Target Bonus Potential and Awards” table on page 40.

(2)   Long-term incentive awards granted in the form of PSUs and RSAs in 2023 under the Long-Term Incentive Program, as described above.

(3)   Grant date fair value determined by multiplying shares, or Target shares in the case of the PSUs issued February 14, 2023 and March 2, 2023, times the grant date closing stock price. Applicable closing stock prices were: $24.78 on February 14, 2023 and $24.52 on March 2, 2023.

45

OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END 2023

The following table provides information concerning unexercised options and non-vested stock awards for each NEO outstanding as of the end of the most recently completed fiscal year.

Option AwardsStock Awards
NameNumber of
Securities
Underlying
Unexercised
Options
(#)
Exercisable
Number of
Securities
Underlying
Unexercised
Options
(#)
Unexercisable
Option
Exercise
Price
Option
Expiration
Date
Number of
shares or
units of
stock that
have not
vested
(#)(1)
Market
value of
shares or
units of
stock that
have not
vested
($)(2)
Equity
incentive plan
awards:
number of
unearned
shares, units or
other rights
that have not
vested
(#)(3)
Equity
incentive plan
awards: market
or payout value
of unearned
shares, units or
other rights
that have not
vested
($)(2)
Gary Small18,575-$26.002/21/202817,669425,82341,9851,009,670
Paul Nungester----1,74442,03017,731427,317
Rick Hull----84620,3899,006217,045
Varun Chandhok----2,49660,15415,121364,416
Shannon Kuhl----4,946119,1999,957239,964

(1)  Mr. Small’s restricted shares vest as follows: 4,510 on each of April 1, 2024, April 1, 2025 and April 1, 2026; 1,380 on March 2, 2024; 1,379 on March 2, 2025; and 1,380 on March 2, 2026. Mr. Nungester’s restricted shares vest as follows: 581 on February 14, 2024; 582 on February 14, 2025; and 581 on February 14, 2026. Mr. Hull’s restricted shares vest as follows: 282 on each of February 14, 2024, February 14, 2025, and February 14, 2026. Mr. Chandhok’s restricted shares vest as follows: 1,002 on April 1, 2024 and 498 on each of February 14, 2024, February 14, 2025, and February 14, 2026. Ms. Kuhl’s restricted shares vest as follows: 1,648 on February 14, 2024; 1,649 on February 14, 2025; and 1,649 on February 14, 2026.

(2)  Market value determined by multiplying unvested shares by the December 31, 2023, stock price of $24.10.

(3)  This column reflects the PSUs that were granted as long-term incentive compensation awards pursuant to the Company’s Long-Term Incentive Program. The PSUs vest on the date the Compensation Committee certifies the performance results at the end of the applicable performance which will be within 60 days following the completion of the performance period. While this generally occurs in the month of February, the date is not specified. Mr. Small’s PSUs vest as follows: 13,900 PSUs in February 2024; 15,265 PSUs in February 2025; and 12,730 PSUs in February 2026. Mr. Nungester’s PSUs vest as follows: 6,037 in February 2024; 6,407 PSUs in February 2025; and 5,287 PSUs in February 2026. Mr. Hull’s PSUs vest as follows: 3,096 in February 2024; 3,239 in February 2025; and 2,671 PSUs in February 2026. Mr. Chandhok’s PSUs vest as follows: 5,024 in February 2024; 5,566 in February 2025; and 4,531 PSUs in February 2026. Ms. Kuhl’s PSUs vest as follows: 3,466 in February 2024; 3,578 in February 2025; and 2,913 PSUs in February 2026.

OPTION EXERCISES AND STOCK VESTED IN 2023

The following table provides information concerning exercises of stock options and vesting of stock awards during the most recently completed fiscal year for each of the NEOs on an aggregated basis. The table reports the number of shares for which the options were exercised or vested and the aggregate dollar value realized upon exercising those options or when the stock awards became vested. No NEOs exercised options during 2023.

46

 Option AwardsStock Awards
NameNumber of Shares
Acquired on Exercise
(#)
Value Realized
on Exercise
($)
Number of Shares
Acquired on Vesting
(#)
Value Realized
on Vesting
($)
Gary Small--13,011304,418
Paul Nungester--4,446110,172
Rick Hull--2,31557,366
Varun Chandhok--2,00541,684
Shannon Kuhl----

NONQUALIFIED DEFERRED COMPENSATION

Premier maintains the non-qualified Premier Financial Corp. Deferred Compensation Plan (the “Premier DCP”), effective January 1, 2022, to attract and maintain key employees and members of the Board. Eligible participants are identified annually by the Board, acting through the Compensation Committee, and include all of the Company’s NEOs. The Premier DCP allows employee participants to defer up to 80% of their base salary and up to 100% of their annual short-term incentive compensation. Directors may defer up to 100% of their cash retainer fees. Premier may make discretionary contributions to participants. Deferral elections are made annually and are generally irrevocable; however, employee participants may adjust the deferral election for short-term incentive compensation once after the initial annual election. The participant elects the timing and manner of distributions from the Premier DCP. The timing of distributions may be based upon the individual’s separation from service or a date specified by the participant, permitting distributions while a participant is still employed, and may be paid in a lump sum or in annual installments. Contributions accrue interest, earnings, and losses based on the performance of the investment option selected by the participant from the designated investment options determined by the Compensation Committee. Participants may alter their investment options at any time. The Premier DCP also allows for hardship withdrawals upon the approval of the Compensation Committee.

Premier may make discretionary contributions to the Premier DCP, including contributions designed to match employer contributions under the 401(k) Savings Plan for individuals who elect to defer into the Premier DCP rather than the 401(k) Savings Plan (“make-up contributions”), or if the individual’s participation or the Company’s matching contributions in the 401(k) Savings Plan are limited under Section 401(a)(17) of the Internal Revenue Code (“supplemental contributions”). Company discretionary contributions are only payable following the individual’s separation from service to the Company. Employer make-up and supplemental contributions are 100% vested when made while other discretionary contributions vest according to a schedule determined by the Compensation Committee, though these will fully vest in the event of the death of the participant while employed by the Company or if there is a change in control of the Company.

47

Prior to the Premier DCP, the Company maintained the First Defiance Deferred Compensation Plan (the “First Defiance DCP”). This plan was frozen on December 31, 2021 and does not accept further participants or contributions. Mr. Nungester previously contributed to the First Defiance DCP and is a participant in this plan. The United Community Financial Corp. Deferred Compensation Plan (the “UCFC DCP”) was frozen on January 31, 2020 upon the consummation of the merger of United Community Financial Corp. into Premier in January 2020 (the “Merger”) and did not accept further participants or contributions after that date. Mr. Small and Mr. Hull previously contributed to the UCFC DCP and are participants in this plan. The First Defiance DCP and UCFC DCP have substantially similar material terms as follows:

Contributions accrue interest, earnings, and losses based on the performance of the investment option selected by the participant from the designated investment options determined by the Compensation Committee.

Participants may alter their investment options at any time.

Benefits are generally paid beginning in the year following the executive’s retirement or termination but have provisions for scheduled “in-service” distributions and allow for hardship withdrawals upon the approval of the Compensation Committee.

Retirement benefits are paid either in a lump sum or in scheduled installment payments when the executive’s termination is considered a retirement. All other distributions are made in lump sum payments.

The following table provides information with respect to our NEOs’ participation in the Premier DCP, the First Defiance DCP, and the UCFC DCP. None of our NEOs received a withdrawal or distribution under any of the deferred compensation plans in 2023.

 Executive
Contributions
in Last Fiscal
Year
Registrant
Contributions
in Last Fiscal
Year (1)
Aggregate
Earnings in Last
Fiscal Year
Aggregate
Withdrawals/
Distributions
in Last Fiscal
Year
Aggregate
Balance at Last
Fiscal Year End
(2)
Name($)($)($)($)($)
Gary M. Small69,30023,041157,976-780,803
Paul D. Nungester-2,136385-8,859
Rick L. Hull29,24857743,409-390,254
Varun Chandhok-8,806340-9,146
Shannon M. Kuhl18,7592,1846,839-50,897

(1)   All amounts are included in the All Other Compensation column of the Summary Compensation Table.

(2)   All amounts except Aggregate Earnings have been reported as compensation in the Summary Compensation Table in previous years.

POTENTIAL PAYMENTS UPON TERMINATION OR CHANGE IN CONTROL

Our NEOs are entitled to certain compensation in the event of the termination of their employment, including by resignation, retirement, death or disability, involuntary termination, or for “good reason” in connection with a change of control of the Company. Additionally, Mr. Small and Mr. Nungester are entitled to severance compensation in the event of a termination for “good reason” not in connection with a change in control of the Company.

48

Accrued Benefits Payable Upon Any Termination

Regardless of the manner in which a NEO’s employment terminates, each executive is entitled to receive amounts earned during the term of their employment. These amounts (the “Accrued Benefits”) are payable without respect to an Executive Agreement (as defined below) and are payable to other terminated employees of the Company to the extent the individual participates in the applicable benefit plans. All payments would be made in accordance with the Company’s normal payroll practices or in accordance with the terms of the associated plan. These Accrued Benefits are not described in the table entitled “Executive Benefits and Payments upon Termination” on page 57 and include:

Base salary earned through the date of termination;

Balance of accounts in the deferred compensation plans;

Accrued but unused vacation pay; and

All amounts held in the individual’s account in the 401(k) Savings Plan.

Benefits Payable Under the Short-Term Incentive Plan for Certain Terminations

For 2023, each NEO would receive amounts under the Short-Term Incentive Plan in certain termination scenarios if not directly addressed in the individual’s Executive Agreement described below. While Mr. Nungester is the only NEO whose Executive Agreement does not directly address a severance benefit relating to the Short-Term Incentive Plan for the year of termination and who is eligible to receive a payment as described in the Short-Term Incentive Plan, the benefit is similar to that payable under the Executive Agreements of the other NEOs. If the executive’s employment is terminated as a result of their death, disability, retirement, or by the Company without cause, a pro-rata portion of the award (a “Pro-Rated Short Term Incentive Payment”) will vest in proportion to the number of months or partial months elapsed during the performance period before the termination of the individual’s employment. For any of these termination scenarios, the portion of the award attributable to corporate performance would be based on actual performance determined at the end of the performance period in the ordinary administration of the Short-Term Incentive Plan. The portion of the award attributable to individual performance will be assumed to be at target, except that the Compensation Committee may determine a different level of individual goal satisfaction in the event of a retirement or termination by the Company without cause. Any payment would be made at the same time as other participants in the plan. This benefit is included in the table entitled “Executive Benefits and Payments upon Termination” on page 57.

Benefits Payable Under the Short-Term Incentive Plan in Connection with a Change in Control

If there is a change in control (as defined in the 2018 Equity Incentive Plan) during a performance period, the award for that performance period will be deemed earned and vested at target levels, unless the Compensation Committee determines that actual performance or a different treatment is appropriate, on the effective date of the Change in Control.

Benefits Received Under the Long-Term Incentive Program for Certain Terminations

The Long-Term Incentive Program and the terms of award agreements issued under this plan provide for the acceleration of certain benefits in connection with certain termination scenarios if these were not directly addressed in the individual’s Executive Agreement described below. As only Mr. Small’s Executive Agreement addresses the treatment of Long-Term Incentive benefits in the event of his termination, the following description applies to the benefits applicable to the NEOs other than Mr. Small. These benefits are included in the table entitled “Executive Benefits and Payments upon Termination” on page 57.

49

Equity Award TypeTermination Scenarios(1)Benefit
Restricted Stock
Unit
(last issued in 2021)

   Retirement

   Death

   Disability

   Change in Control – involuntary termination without Cause

Accelerated FULL vesting of all unvested restricted stock units

   Involuntary termination without Cause

   Termination by employee for Good Reason (not in connection with a Change in Control)

   Change in Control – termination by employee for Good Reason

Unvested restricted stock units forfeited
Restricted Stock
Award
(issued in 2021)

   Death

   Disability

   Change in Control – involuntary termination without Cause

Accelerated FULL vesting of all unvested restricted stock awards

   Retirement

   Involuntary termination without Cause

   Termination by employee for Good Reason (not in connection with a Change in Control)

   Change in Control – termination by employee for Good Reason

Unvested RSAs forfeited
Restricted Stock
Award
(issued in 2022 and
forward)

   Death

   Disability

   Change in Control – involuntary termination without Cause

   Change in Control – termination by employee for Good Reason

Accelerated FULL vesting of all unvested RSAs
   RetirementAccelerated vesting of a PRO-RATA portion of unvested RSA award (determined by the number of months, including any partial months, of the restricted period that have elapsed at the time of termination)(a “Pro- Rated RSA Benefit”)

   Involuntary termination without Cause

   Termination by Executive for Good Reason (not in connection with a Change in Control)

Unvested RSAs forfeited
50

Equity Award TypeTermination Scenarios(1)Benefit
Performance Share
Unit
(issued in 2021)

   Death

   Disability

Accelerated FULL vesting of unvested PSUs using the actual performance of the Company through the end of the performance period and payable at the end of the performance period

   Retirement

   Involuntary termination without Cause

   Termination by Executive for Good Reason (not in connection with a Change in Control)

Accelerated vesting of a PRO-RATA portion (determined by the number of months, including any partial months, elapsed during the performance period) of unvested PSUs (a “Pro-Rated PSU Benefit”) calculated using the actual performance of the Company through the end of the performance period and payable at the end of the performance period

   Change in Control – involuntary termination without Cause

   Change in Control – termination by employee for Good Reason

Accelerated FULL vesting upon consummation of the Change in Control (1) using the actual performance of the Company for closed years in the performance period, and (2) at target for open years in the performance period
Performance Share
Unit
(issued in 2022 and
forward)

   Death

   Disability

Accelerated FULL vesting of unvested PSUs calculated at target and payable within 90 days of vesting

   Retirement

   Involuntary termination without Cause

Pro-Rated PSU Benefit calculated at target, vests and payable one year after separation

   Change in Control – involuntary termination without Cause

   Change in Control – termination by employee for Good Reason

Accelerated FULL vesting upon consummation of the Change in Control (1) using the actual performance of the Company for closed years in the performance period, and (2) at target for open years in the performance period

   Termination by Executive for Good Reason (not in connection with a Change in Control)

Unvested PSUs forfeited

(1)With respect to the definition of “Cause,” all 2020 and 2021 award agreements refer to the definition assigned in the 2018 Equity Incentive Plan, while the 2022 and later award agreements refer to the definition within the NEO’s Executive Agreement. The 2021 PSU award agreements that provide a benefit upon a termination for “Good Reason” refer to the definition of Good Reason within the NEO’s Executive Agreement. Later PSU award agreements do not include a benefit payable in the event of a Good Reason termination.

No vestings will be accelerated or benefits paid in connection with termination scenarios not described above, including any termination for cause.

The outstanding equity award agreements to our NEOs include restrictive covenants concerning confidentiality, non-competition, and/or non-solicitation to protect Premier’s interests. However, all such award agreements issued beginning in 2022 provide that if the employee is party to an Executive Agreement with restrictive covenants concerning confidentiality and non-solicitation, the terms of the Executive Agreement control in this respect in order to avoid conflicting restrictions. Mr. Small’s outstanding unvested 2021 RSA was previously amended to have the restrictive covenants of his Executive Agreement control. As Mr. Chandhok continues to hold an unvested restricted stock unit award issued in 2021, without the language deferring the restrictive covenants to the terms of his Executive Agreement, he is subject to a non-solicitation restriction under the award agreement prohibiting the solicitation of customers and employees of Premier for a period of 12 months following his termination. As Mr. Nungester’s Executive Agreement does not include restrictive covenants concerning solicitation, he is prohibited from soliciting customers and employees of Premier for a period of 12 months following his termination under his outstanding 2022, 2023, and 2024 PSU awards.

51

Benefits Received Under the Long-Term Incentive Program in Connection with a Change in Control 

Generally, for purposes of this discussion, the definition of a “change of control” under the 2018 Equity Incentive Plan aligns with the meaning set forth in Section 409A(a)(2)(A)(v) of the Internal Revenue Code of 1986, as amended.

PSUs receive special treatment under the 2018 Equity Incentive Plan and the applicable outstanding award agreements for these awards in the event of a change in control. With or without a termination of their employment, the NEOs are entitled to accelerated vesting of outstanding PSUs, calculated using the actual performance of the Company for each closed year in the performance period and calculated at target with respect to any open years in the performance period. PSUs vesting in connection with a change in control are payable in cash rather than in shares.

Under the 2018 Equity Incentive Plan and the applicable outstanding award agreements for restricted stock units or restricted stock awards, the vesting of these awards will not accelerate and no other benefits will be payable in connection with a change in control unless the executive’s employment is also terminated without cause or by the executive for good reason in the period immediately preceding or shortly following the change in control event. For awards granted in 2021, this benefit is only in the event of a termination by the Company without cause. For awards granted in 2022, 2023 and 2024, this benefit applies in the event of a termination by the Company without cause or a termination by the executive for good reason. In the event there is such a “double trigger” consisting of both a change in control event and a permitted termination scenario, the outstanding award will fully vest.

Employment and Severance/Change in Control Agreements 

Each of our NEOs has an employment agreement or a severance and change in control agreement (collectively, the “Executive Agreements”). The NEOs are not eligible to receive any payments, other than the Accrued Benefit described above, in the event of a termination “for cause” or in connection with a voluntary termination except in certain circumstances that constitute “good reason” under their respective Executive Agreements. The following summaries of the Executive Agreements are qualified by reference to the specific agreements, copies of which are identified as exhibits to the Company’s Annual Report on Form 10-K for the year ended December 31, 2023. Each of the Executive Agreements requires that the executive release all claims against the Company and include expected restrictive covenants concerning confidentiality, non-competition, and/or non-solicitation to protect Premier’s interests. Each of the Executive Agreements incorporates a definition of a “change of control” consistent with the meaning set forth in Section 409A(a)(2)(A)(v) of the Internal Revenue Code of 1986, as amended, although the specific Executive Agreements provide additional description and distinctions in this regard.

52

Employment Agreement of Gary Small - The Company entered into an employment agreement with Mr. Small in September 2019 in anticipation of and effective upon the consummation of the Merger on January 31, 2020. Under the agreement, Mr. Small serves as the Chief Executive Officer and a director of the Company and of Premier Bank. The initial term of this agreement was for a three year period and automatically extends for additional 12-month periods unless terminated with 90 days prior written notice. The current term of the agreement ends January 31, 2025. The agreement describes Mr. Small’s compensation package from the Company, subject to adjustment by the Company.

In addition to the Accrued Benefits, the agreement provides the listed benefits to Mr. Small in the following termination scenarios:

Death or Disability – (1) the Pro-Rated Short Term Incentive Payment described above, except that the pro-ration will be based on the number of days elapsed instead of months, for the year in which the termination occurs; and (2) accelerated vesting in full of any unvested RSAs and vesting in full of any unvested PSUs calculated using the actual performance of the Company for each closed year in the performance period and calculated at target with respect to any open years in the performance period. In the event of Mr. Small’s death, his beneficiary will receive 90 days of base salary in a lump sum payment. In the event of Mr. Small’s disability, he will also receive a cash payment equal to 18 months of COBRA premiums (the “CEO COBRA Benefit”) and his group and supplemental life insurance will be maintained until he attains age 65.

Without Cause or for Good Reason – (1) a lump sum severance payment equal to two times the sum of Mr. Small’s base salary and the greater of his target short-term incentive compensation payment or the prior year’s actual short-term incentive compensation payout; (2) the CEO COBRA Benefit, (3) the Pro-Rated Short Term Incentive Payment (with the pro-ration based on the number of days elapsed instead of months); and (4) accelerated vesting in full of any unvested RSAs and vesting in full of any unvested PSU calculated in the same fashion as described above.

Without Cause or for Good Reason in Connection with a Change in Control – (1) a lump sum severance payment equal to 2.99 times the sum of Mr. Small’s base salary and the greater of his target short-term incentive compensation payment or the prior year’s actual short-term incentive compensation payout; (2) the CEO COBRA Benefit, (3) the Pro-Rated Short Term Incentive Payment (with the pro-ration based on the number of days elapsed instead of months); and (4) accelerated vesting in full of any unvested RSAs and vesting in full of any unvested PSU calculated in the same fashion as described above. The increased severance benefit to Mr. Small in connection with a change in control is only available in the event the termination occurs within the six months before or the two years following the consummation of the change in control.

Under Mr. Small’s agreement, “cause” means (1) continued intentional failure to perform under the agreement or his assigned duties; (2) engagement in willful misconduct in the course of his employment; (3) conviction or plea of guilty or nolo contender to a felony or a crime involving moral turpitude or breach of trust or duty to the Company; or (4) unauthorized disclosure of non-public confidential information. Events giving rise to a “good reason” under Mr. Small’s agreement include (1) a material diminution in his title, position, authority or duties; (2) a requirement that he report to any person or entity other than the Board; (3) a reduction in his base salary or target short-term or long-term incentive awards; (4) a material change in the geographic location of his primary work location; (5) the non-renewal of the agreement without an offer of a substantially similar agreement; or (6) any material breach of the agreement. Mr. Small must give notice of the good reason event within 90 days of becoming aware of it, after which the Company will have 30 days to remedy the condition. If the Company does not remedy the condition, Mr. Small must terminate his employment to receive any payments associated with a termination for good reason.

53

Mr. Small’s agreement includes language modifying the benefits due to him in the event the payments would be “excess parachute payments” under Section 280G of the Internal Revenue Code. If this were to occur, Mr. Small’s payments and benefits under the agreement may be reduced if doing so results in Mr. Small receiving the net greatest benefit compared to paying the excise tax under Section 4999 of the Internal Revenue Code.

Mr. Small’s agreement includes restrictive covenants concerning non-competition and non-solicitation, of customers and of employees, for a period of one year following the termination of his employment.

Employment Agreement of Paul Nungester - The Company entered into an employment agreement with Mr. Nungester in May 2019 pursuant to which Mr. Nungester serves as the Chief Financial Officer of the Company. The initial term of this agreement was 12 months and it is evergreen, extending in such a fashion that the term is always 12 additional months until notice of termination is given and the term then becomes fixed at 12 months. The agreement describes Mr. Nungester’s compensation package from the Company, subject to adjustment by the Company.

In addition to the Accrued Benefits, the agreement provides the listed benefits to Mr. Nungester in the following termination scenarios:

Without Cause or for Good Reason lump sum payment equal to Mr. Nungester’s base salary plus the average annual payment paid under the short-term incentive plan over the last five years.

Without Cause or for Good Reason in Connection with a Change in Control(1) a lump sum payment equal to 2.99 times the sum of Mr. Nungester’s base salary plus the average annual payment paid under the short-term incentive plan over the last five years; (2) payment on Mr. Nungester’s behalf of insurance premiums to maintain medical and dental insurance coverage under COBRA until the earlier of the first anniversary of the termination or the date on which Mr. Nungester is eligible to participate in another employer’s comparable plan. The increased severance benefit to Mr. Nungester in connection with a change in control is only available in the event the termination occurs within the six months before or the one year following the consummation of the change in control.

Under Mr. Nungester’s agreement, “cause” means personal dishonesty, incompetence, willful misconduct, breach of fiduciary duty involving personal profit, intentional failure to perform stated duties, willful violation of any law, rule or regulation or final cease-and-desist order, or a material breach of the agreement. Events giving rise to a “good reason” under Mr. Nungester’s agreement include (1) the assignment of duties inconsistent with his position or duties immediately prior to the assignment; (2) a material change in his reporting responsibilities or titles; (3) his not being appointed to the position of chief financial officer; (4) a reduction in base salary; (5) the relation of the Company’s principal offices away from the Defiance, Ohio area; (6) a material reduction in fringe benefits; (7) the failure of the Company to obtain the assumption of the agreement by any successor; and (8) the Company’s failure to comply with the agreement. Mr. Nungester must terminate his employment to receive any payments associated with a termination for good reason.

54

Mr. Nungester’s agreement includes language modifying the benefits due to him in the event the payments would be “excess parachute payments” under Section 280G of the Internal Revenue Code. If this were to occur, Mr. Nungester’s payments and benefits under the agreement will be reduced by the minimum amount necessary to result in no portion of the payments and benefits being non-deductible to the Company and subject to the excise taxes imposed under the Internal Revenue Code for parachute payments.

Mr. Nungester’s agreement includes restrictive covenants concerning non-competition for a period of one year following the termination of his employment.

Severance and Change in Control Protection Agreements of Rick Hull, Varun Chandhok, and Shannon Kuhl - The Company entered into Severance and Change in Control Protection Agreements with Varun Chandhok and Shannon Kuhl effective April 2022. The initial term of these agreements is 12 months and automatically extends for additional 12-month periods unless terminated with 90 days prior written notice. The current term of each of Mr. Chandhok’s and Ms. Kuhl’s agreements ends March 31, 2024. The Company entered into a Severance and Change in Control Protection Agreement with Rick Hull in February 2024 with an initial term ending March 31, 2025 that similarly will renew for additional 12-month periods unless terminated with 90 days prior written notice.

In addition to the Accrued Benefits, the agreements provide the listed benefits to each of Mr. Hull, Mr. Chandhok, and Ms. Kuhl in the following termination scenarios:

Disability – (1) the Pro-Rated Short Term Incentive Payment described above; and (2) subject to the timely election of continuation coverage of health benefits in accordance with COBRA, payment of the full amount of the executive’s premiums for this continued coverage until the earlier of 18 months following the termination of employment or the executive becomes eligible for group health coverage from another employer (the “Severance/CIC COBRA Subsidy”).

Death – (1) the Pro-Rated Short Term Incentive Payment described above; and (2) subject to the timely election of continuation coverage of health benefits in accordance with COBRA by the executive’s surviving beneficiary, payment of a lump sum equal to the sum total of premiums for 18 months of continued coverage.

Without Cause – 

Mr. Chandhok and Ms. Kuhl will receive (1) severance payments in the form of salary continuation for a period of 12 months, (2) a lump sum payment equal to the target award payable under the Short-Term Incentive Plan for the year in which the termination occurs, (3) a lump sum payment equal to the Pro-Rated Short Term Incentive Payment for the year in which the termination occurs; (4) outplacement services not to exceed $12,000; and (5) the Severance/CIC COBRA Subsidy.

55

Mr. Hull will receive (1) severance payments in the form of salary continuation for a period of 18 months, (2) a lump sum payment equal to 1.5 times the target award payable under the Short-Term Incentive Plan for the year in which the termination occurs, (3) a lump sum payment equal to the Pro-Rated Short Term Incentive Payment for the year in which the termination occurs; (4) outplacement services not to exceed $12,000; and (5) the Severance/CIC COBRA Subsidy.

Without Cause or for Good Reason in Connection with a Change in Control – (1) severance payments in the form of salary continuation for a period of 18 months; (2) a lump sum payment equal to 1.5 times the target award payable under the Short-Term Incentive Plan for the year in which the termination occurs; (3) a lump sum payment equal to the Pro-Rated Short Term Incentive Payment for the year in which the termination occurs; (4) outplacement services not to exceed $12,000; and (5) the Severance/CIC COBRA Subsidy. The increased severance benefits to Mr. Chandhok and Ms. Kuhl in connection with a change in control are only available in the event the executive’s employment is terminated (1) by the Company within the six months prior to or the 12 months following the change in control, or (2) by the executive for good reason within 12 months following the change in control.

Under these agreements, “cause” means (1) the executive’s indictment or conviction of, or plea of guilty or nolo contendere to any felony, or any other crime that involves moral turpitude, theft, dishonesty, or breach of trust; (2) breach of fiduciary duty to the Company; (3) willful misconduct in the course of the executive’s employment; (4) the executive being prohibited from participating the affairs of the Company or its affiliates by and order of the FDIC; (5) the executive’s willful and repeated failure to perform their duties; (6) the executive engaging in unsafe or unsound banking practices; or (7) any other material breach of the agreement or of any code or policy of the Company by the executive. Events giving rise to a “good reason” under these agreements include (1) a material (10% or greater) reduction in the executive’s base salary; (2) a material reduction in the executive’s title; (3) a material change in the geographic location of the executive’s principal work location; or (4) a material breach of the agreement by the Company. The executive must give notice of the good reason event within 90 days of becoming aware of it, after which the Company will have 30 days to remedy the condition. If the Company does not remedy the condition, the executive must terminate their employment within 90 days of the cure period to receive any payments associated with a termination for good reason.

Each of Mr. Hull’s, Mr. Chandhok’s and Ms. Kuhl’s agreements include language modifying the benefits due in the event the payments would be “excess parachute payments” under Section 280G of the Internal Revenue Code. If this were to occur, the executive’s payments and benefits under the agreement will be reduced by the minimum amount necessary to result in no portion of the payments and benefits being non-deductible to the Company and subject to the excise taxes imposed under the Internal Revenue Code for parachute payments.

Each of these agreements includes restrictive covenants concerning non-competition for a period of six months following the termination of the executive’s employment, and concerning non-solicitation, of customers and of employees, for a period of one year following the termination of the executive’s employment.

The table below summarizes the estimated payments due to the NEOs under the short-term incentive plan, the long-term incentive plan, and the applicable Executive Agreement described above in the event of the NEO’s termination of the employment. The amounts shown assume that such termination was effective as of December 31, 2023, and, thus, include amounts earned through such time and are estimates of the amounts which would be paid out to the executives upon their termination. The actual amounts to be paid out can only be determined at the time of such executive’s separation from us.

56

Executive Benefits and Payments upon Termination

Voluntary Termination 

(w/o Good Reason and no CIC) ($)

 

Termination by Employee 

with Good Reason 

(No CIC) ($)

 

Involuntary Termination Not for Cause 

(No CIC) ($)

 

Retirement ($)

 

Death ($)

 

Disability ($)

 

Change of Control 

Involuntary or Good Reason Termination(2) ($)

 

Gary Small       

Cash Payments (1) 

Vesting of equity awards 

--

--

2,211,660

826,033

2,211,660

826,033

312,000

400,210

468,000

1,070,072

339,660

1,070,072

3,138,300

914,478

Paul Nungester       

Cash Payments (1)

Vesting of equity awards

--

--

601,771

54,014

601,771

252,864

108,669

252,864

108,669

437,395

108,669

437,395

1,626,537

356,968

Rick Hull       
Cash Payments (1)----762,19187,559115,219115,219829,031
Vesting of equity awards--27,695106,780106,780158,901158,901125,824
Varun Chandhok       

Cash Payments (1)

Vesting of equity awards

--

--

--

48,241

559,310

208,919

82,107

208,919

113,474

297,810

113,474

297,810

776,228

241,097

Shannon Kuhl       

Cash Payments (1)

Vesting of equity awards

--

--

--

31,012

367,883

214,834

66,659

214,834

66,659

271,978

66,659

271,978

512,495

235,520

(1)Cash payments include any amounts payable as short-term incentive compensation, severance payments due under an Executive Agreement, the COBRA Amount, and other payments made with respect to the continuation of medical benefits.
(2)Mr. Chandhok’s PSU awards (with a value of $180,944) and RSAs (with a value of $36,005) will vest in connection with a change in control in the event of either an involuntary termination without cause or a termination by Mr. Chandhok for Good Reason. Mr. Chandhok’s RSUs (with a value of $24,149) will only vest in connection with a change in control in the event of an involuntary termination without cause. Amounts reflected for other NEOs reflect vesting in connection with a change in control in the event of either an involuntary termination without cause or a termination by the NEO for Good Reason.

CEO PAY RATIO

We are required to disclose the median of the total compensation of the Company’s employees, excluding the Company’s CEO, for the last completed fiscal year, the annual total compensation of the Company’s CEO for the last completed fiscal year, and the ratio between the foregoing compensation amounts. We identified the median employee by examining the 20212023 total federal taxable compensation through December 31, 20212023 for all individuals, excluding our CEO, who were employed by us on November 20, 20212023 (whether employed on a full-time, part-time, or seasonal basis). For such employees, we did not make any assumptions, adjustments, or estimates with respect to total federal taxable compensation, and we did not annualize the compensation for any full-time employees that were not employed by us for all of 2021.2023. After identifying the median employee, we calculated annual total compensation for such employee using the same methodology we use for our Named Executive OfficersNEOs as set forth in the Summary Compensation Table on page 3244 of this Proxy Statement.

For fiscal year 2021,2023, the median annual total compensation for all employees (excluding the CEO) was $50,835,$45,777, and the annual total compensation of our CEO was $1,845,827,$1,194,800, resulting in a ratio of 1:36.31 26.10.


COMPENSATION COMMITTEE REPORT
Premier Financial Corp.’s Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis required by Item 402(b) of Regulation S-K with management and, based on such review and discussions, the Compensation Committee recommended to the Board that the Compensation Discussion and Analysis be included in this Proxy Statement and our annual report on Form 10-K.
Marty Adams, Chairman
Terri A. Bettinger
John L. Bookmyer
Lee Burdman
Jean A. Hubbard
Nikki R. Lanier
March 8, 2022
31
57

TABLE OF CONTENTS

EXECUTIVE COMPENSATION
Summary Compensation Table

PAY VERSUS PERFORMANCE DISCLOSURE

The table below summarizes

In accordance with rules adopted by the total compensation paid or earned by eachSecurities and Exchange Commission (“SEC”) pursuant to the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, we provide the Named Executive Officersfollowing disclosure regarding executive “compensation actually paid” (“CAP”) and certain Company performance for the fiscal years ended December 31, 2021, 2020,listed below. You should refer to our Compensation Discussion & Analysis (“CD&A”) for a complete description of how executive compensation relates to Company performance and 2019. The Named Executive Officers include those persons serving as our CEO and CFO during 2021 and our three other most highly compensated executive officers. The titles for each executive officer below are as of December 31, 2021.

(a)
(b)
(c)
(d)
(e)
(f)
(g)
(h)
Name and
Principal Position
Year
Salary
($)(4)
Bonus
($)
Stock
Awards
($)(5)
Non-Equity
Incentive
Plan
Compen-
sation
($)(6)
All Other
Compen-
sation
($)(7)
Total
($)
Donald P. Hileman(1)
Executive Chairman, Former Chief
Executive Officer of Premier,
Premier Bank and First Insurance
Group of the Midwest, Inc.
2021
$264,973
$
$62,392
$106,991
$47,687
$482,043
2020
$534,135
$2,250,050
$186,205
$343,750
$35,364
$3,349,504
2019
495,000
$
272,174
301,214
34,046
1,102,434
Gary M. Small(1)
President and CEO of Premier and
Premier Bank
2021
$549,173
$
$950,427
$290,975
$55,252
$1,845,827
2020
$442,308
$50
$169,270
$312,500
$50,380
$974,508
Paul D. Nungester
Executive Vice President and
Chief Financial Officer
of Premier and Premier Bank
2021
$321,058
$
$83,368
$114,985
$21,821
$541,232
2020
$310,742
$50
$93,315
$136,434
$13,389
$553,930
2019
270,000
$
115,461
127,788
13,277
526,526
Matthew T. Garrity
Executive Vice President and
Chief Lending Officer
2021
$331,250
$
$86,010
$135,385
$22,183
$574,828
2020
$287,500
$50
$96,273
$162,500
$19,767
$566,090
Varun Chandhok(2)
Executive Vice President and Chief
Information and Operations Officer
2021
$225,000
$
$270,641
$106,575
$95,387
$697,603
Jason L. Gendics
Executive Vice President, Director
of Retail and Business Banking
2021
$249,033
$36,983
$100,473
$16,238
$402,727
Vince J. Liuzzi(3)
Former Executive Vice President
and Chief Banking Officer
2021
$338,900
$86,010
$135,385
$765,063
$1,325,358
2020
$316,346
$50
$96,273
$158,600
$43,964
$615,233
how the Compensation Committee makes its decisions.

  Year-end value of $100 invested on 12/31/2019 in: 
Year

Summary Compensation Table Total for Gary M. Small(1)

$

Summary Compensation Table Total for Donald P. Hileman(2)

$

Compensation Actually Paid to Gary M. Small(3)

$

Compensation Actually Paid to Donald P. Hileman (3)
$
Average Summary Compensation Table Total for Non-CEO NEOs (4)
$
Average Compensation Actually Paid to Non-CEO NEOs (3),(4)
$
PFC(5)
$
KBW Nasdaq Bank Index(5)
$
Net Income
(in millions)
$

Core Return on Assets(6)

%

20231,107,726-719,472-560,068479,56292.1184.71111.31.30%
20221,164,109-766,302-614,574445,58396.6688.97102.21.29%
20211,845,827-2,158,147-670,632809,502106.24116.64126.11.68%
2020-3,349,504-3,361,718736,489736,50276.3986.3763.11.51%
(1)
As previously announced, effectiveGary M. Small became CEO of the Company on April 1, 2021 Mr.and is our current CEO.

(2)Donald P. Hileman became CEO of the Executive Chairman of Premier and Premier Bank and Mr. Small became the Chief Executive Officer of Premier and Premier Bank. In connection with this transition, Mr. Small received an Equity Retention Award of 22,500 shares of restricted stock to vest over a period of five years with a grant date fair value of $755,550 reflected in column (e) in addition to the award described in note 4 below.
(2)
In connection with the hiring of Mr. Chandhok, he received an Equity Retention Award of 6,014 shares of restricted stock to vest over a period of three years with a grant date fair value of $199,124 reflected in column (e) in addition to the award described in note 4 below.
(3)
Mr. Liuzzi’s employment terminated on December 3, 2021.
(4)
For Mr. Small and Mr. Garrity, the 2020 amounts in column (c) reflect 11 months of salary since their employment with Premier began after the Merger closedCompany on January 31, 2020.1, 2014 and served as CEO until April 1, 2021, at which time he was appointed to Executive Chair.
(5)
The amounts in column (e) reflect the aggregate grant date fair value of the shares granted under the Incentive Compensation Plan and the relevant year’s long-term incentive compensation awards, as computed in accordance with FASB ASC Topic 718, based upon the probable outcomes. Assumptions used in the calculations are not materially different from the amounts included in Note 20 to our audited financial statements for the fiscal year ended December 31, 2021, included in our Annual Report on Form 10-K filed with the SEC on March 1, 2022. If maximum results are achieved under the Incentive Compensation Plan for the 2021 long-term incentive compensation awards, the value of such payout under these awards at the grant date would be as follows: Mr. Hileman 2,787 shares, or $84,150; Mr. Small 8,705 shares, or $394,312, Mr. Nungester 3,724 shares, or $168,683; Mr. Garrity 3,842 shares, or $174,038; Mr. Chandhok 3,240 shares, or $157,500; Mr. Gendics 1,652 shares, or $74,794; and Mr. Liuzzi 3,842 shares, or $174,038. All awards are paid in Premier common shares.
(6)

The amounts in column (f) reflect the cash short-term incentive awards earned by the named individuals with respect to performance during the applicable fiscal year, as discussed in further detail under the heading “2021 Short-Term Incentive Compensation” above.
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(7)
The amount shown as “All Other Compensation” includes the following perquisites and personal benefits:
Name
Club
Membership
Relocation
Assistance
Automobile
Allowance
or Personal
Use of
Company
Automobile
401(k)
Match
Value of
Life
Insurance
Disability
&
Life
Insurance
Premium
Employee
Stock
Purchase
Plan
Match(a)
CIC,
Legal &
Cobra(b)
Company
Deferred
Compensation
Plan
Contribution
Total
Donald P. Hileman
$3,801
$
$
$11,600
$3,960
$6,312
$
$
$22,014
$47,687
Gary M. Small
$8,661
$
$
$11,600
$1,235
$9,921
$
$
$23,835
$55,252
Paul D. Nungester
$
$
$
$11,600
$199
$1,965
$1,800
$
$6,257
$21,821
Matthew T. Garrity
$
$
$
$11,600
$312
$4,055
$390
$
$5,826
$22,183
Varun Chandhok
$
$86,657
$
$6,012
$92
$759
$300
$1,567
$
$95,387
Jason L. Gendics
$
$
$
$11,600
$82
$1,979
$
$
$2,577
$16,238
Vince J. Liuzzi
$5,760
$
$4,200
$11,600
$325
$3,934
$608
$732,578
$6,058
$765,063
(a)
(3)All of our employees, including the Named Executive Officers, are eligibleDeductions from, and additions to, participate in the Premier Financial Corp. Employee Investment Plan (the “ESPP”). The ESPP is a means for all employees to purchase PFC shares at the current market price at the time of purchase through regular payroll deductions. We will contribute an amount equal to 15% of each of the participating employee’s actual payroll deductions up to $150 per month. The employee specifies the amount to be withheld from his/her pay with a minimum of $30 per month and a maximum of $5,000 per month.
(b)
Mr. Liuzzi’s amount reflects payments received in connection with his employment termination on December 3, 2021.
2021 Grants of Plan-Based Awards
During 2021, we made awards to Named Executive Officers as part of short-term and long-term incentive compensation under the Incentive Compensation Plan, as described above. The short-term incentive compensation awards provide for cash payments. The long-term incentive compensation awards are made in PSUs and settled in PFC shares.
Name
Grant Date
Date
Approved by
Compensation
Committee
Estimated Future Payouts Under
Non-Equity Incentive Plan Awards(1)
Estimated Future Payouts Under
Equity Incentive Plan Awards(2)
 
Threshold
($)
Target
($)
Maximum
($)
Threshold
(Shares/
Units)
Target
(Shares/
Units)
Maximum
(Share/
Units)
Grant
Date Fair
Value of
Stock
Awards(3)
Donald P. Hileman
3/8/2021
3/8/2021
$51,938
$103,875
$155,813
929
1,858
2,787
$62,392
Gary M. Small
3/8/2021
3/8/2021
$141,250
$282,500
$423,750
2,902
5,803
8,705
$194,877
Paul D. Nungester
3/8/2021
3/8/2021
$56,228
$112,455
$168,683
1,241
2,483
3,724
$83,368
Matthew T. Garrity
3/8/2021
3/8/2021
$66,300
$132,600
$198,900
1,281
2,561
3,842
$86,010
Varun Chandhok
3/22/2021
3/8/2021
$52,500
$105,000
$157,500
1,080
2,160
3,240
$71,518
Jason L. Gendics
3/8/2021
3/8/2021
$49,863
$99,725
$149,588
551
1,101
1,652
$36,983
Vince J. Liuzzi
3/8/2021
3/8/2021
$66,300
$132,600
$198,900
1,281
2,561
3,842
$86,010
(1)
Short-term incentive awards granted in 2021 pursuant to the Incentive Compensation Plan, as described above. Actual amounts are included in the “2021 Target Bonus Potential and Awards” table on page 28.
(2)
Long-term incentive awards granted in the form of PSUs in 2021 under the Incentive Compensation Plan, as described above.
(3)
Grant date fair value determined by multiplying Target shares times the March 8, 2021, grant date stock price of $33.58 except for Mr. Chandhok with a March 22, 2021, grant date stock price of $33.11.
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Outstanding Equity Awards at Fiscal Year-End 2021
The following table provides information concerning unexercised options and non-vested stock awards for each Named Executive Officer outstanding as of the end of the most recently completed fiscal year.
Option Awards
Stock Awards
Name
Number of
Securities
Underlying
Unexercised
Options
(#)
Exercisable
Number of
Securities
Underlying
Unexercised
Options
(#)
Unexercisable
Option
Exercise
Price
Option
Expiration
Date
Number of
shares or
units of
stock that
have not
vested
(#)(1)
Market
value of
shares or
units of
stock that
have not
vested
(#)(2)
Equity
incentive
plan
awards:
number of
unearned
shares,
units or
other rights
that have
not vested
(#)(3)
Equity
incentive
plan awards:
market or
payout value
of unearned
shares, units
or other
rights that
have not
vested
($)(2)
Donald P. Hileman
$
$
15,250
$471,378
Gary M. Small
18,575
$26.00
2/21/2028
22,500
$695,475
24,387
$753,802
Paul D. Nungester
$
$
11,832
$365,727
Matthew T. Garrity
$
$
12,207
$377,318
Varun Chandhok
$
6,014
$185,893
4,860
$150,223
Jason L. Gendics
$
$
5,220
$161,350
Vince J. Liuzzi
$
$
12,207
$377,318
(1)
Mr. Small’s restricted shares vest as follows: 4,510 on each of April 1, 2022, April 1, 2023, April 1, 2024, April 1, 2025 and April 1, 2026. Mr. Chandhok’s restricted shares vest as follows: 3,006 on April 1, 2022, 2,005 on April 1, 2023, and 1,002 on April 1, 2024.
(2)
Market value determined by multiplying unvested shares by the December 31, 2021, stock price of $30.91.
(3)
This column reflects the PSUs that were granted as long-term incentive compensation awards pursuant to the Company’s Incentive Compensation Plan. Mr. Hileman’s PSUs vest as follows: 12,463 on March 10, 2023 and 2,787 on March 8, 2024. Mr. Small’s PSUs vest as follows: 11,330 PSUs on March 10, 2023; and 13,057 PSUs on March 8, 2024. Mr. Nungester’s PSUs vest as follows: 6,246 on March 10, 2023 and 5,586 on March 8, 2024. Mr. Garrity’s PSUs vest as follows: 6,444 on March 10, 2023 and 5,763 on March 8, 2024. Mr. Chandhok’s 4,860 PSUs vest on March 22, 2024. Mr. Gendic’s PSUs vest as follows: 2,743 on March 10, 2023 and 2,477 on March 8, 2024. Mr. Liuzzi’s PSUs vest as follows: 6,444 on March 10, 2023 and 5,763 on March 8, 2024.
Option Exercises and Stock Vested In 2021
The following table provides information concerning exercises of stock options and vesting of stock awards during the most recently completed fiscal year for each of the Named Executive Officers on an aggregated basis. The table reports the number of shares for which the options were exercised or vested and the aggregate dollar value realized upon exercising those options or when the stock awards became vested. No options were exercised during 2021.
Name
Option Awards
Stock Awards
Number of Shares
Acquired on Exercise
(#)
Value Realized
on Exercise
($)
Number of Shares
Acquired on Vesting
(#)
Value Realized
on Vesting
($)
Donald P. Hileman
$—
21,834
$726,199
Gary M. Small
$—
$
Paul D. Nungester
$—
4,500
$120,420
Matthew T. Garrity
$—
$
Varun Chandhok
$—
$
Jason L. Gendics
$—
$
Vince J. Liuzzi
$—
$
Nonqualified Deferred Compensation
As a result of the Merger, Premier had two deferred compensation plans in 2021, the First Defiance Deferred Compensation Plan and the United Community Financial Corp. Deferred Compensation Plan (the “UCFC Deferred Compensation Plan”). The UCFC Deferred Compensation Plan was frozen on January 31, 2020 and did not accept further participants or contributions after that date. All amounts contributed by the Named Executive Officers after the Merger were contributed to the First Defiance Deferred Compensation Plan. A third plan, the Premier Financial Corp. Deferred
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Compensation Plan, was installed effective January 1, 2022, and all deferred compensation contributions beginning January 1, 2022, will be completed under this plan going forward. Both the First Defiance Deferred Compensation Plan and the UCFC Deferred Compensation Plan are now frozen and cannot accept further participants or contributions.
Pursuant to the First Defiance Deferred Compensation Plan, certain executives, including our Named Executive Officers, as well as our directors could defer receipt of up to 80% of their base compensation and up to 100% of non-equity incentive plan compensation and, in the case of directors, up to 100% of directors’ fees. Deferral elections are made by eligible executives or directors in December of each year for amounts to be earned in the following year. Amounts deferred in the First Defiance Deferred Compensation Plan may be invested in any funds available under the Plan. The rates of return of each fund are at market.
Benefits under the First Defiance Deferred Compensation Plan are generally paid beginning in the year following the executive’s retirement or termination. However, the Plan has provisions for scheduled “in-service” distributions from the Plan, and it also allows for hardship withdrawals upon the approval of the Committee. Retirement benefits are paid either in a lump sum or in scheduled installment payments when the executive’s termination is considered a retirement. All other distributions are made in lump sum payments.
Amounts deferred under the UCFC Deferred Compensation Plan may be invested in any funds available under the plan. The rates of return of each fund are at market. Benefits under the UCFC Deferred Compensation Plan generally are paid following the executive’s separation from service. However, the UCFC Deferred Compensation Plan has provisions for scheduled “in-service” distributions if the participant elects a specified date, and it also allows for hardship withdrawals upon the approval of the Committee. Upon the election of the participant, benefits are paid either in a lump sum or in scheduled installment payments, and the participant is entitled to elect to further defer such payments for up to two additional five-year periods.
The following table provides information with respect to our Named Executive Officers’ participation in the First Defiance Deferred Compensation Plan and UCFC Deferred Compensation. None of our Named Executive Officers, except Mr. Small, received a withdrawal or distribution under either plan.
Name
Executive
Contributions in
Last Fiscal Year
($)
Registrant
Contributions in
Last Fiscal Year(1)
($)
Aggregate
Earnings in Last
Fiscal Year
($)
Aggregate
Distributions in
Last Fiscal Year
($)
Aggregate
Balance at Last
Fiscal Year End(2)
($)
Donald P. Hileman
$50,000
$22,014
$58,291
$
$503,614
Gary M. Small
$145,000
$23,835
$109,633
$87,187
$544,106
Paul D. Nungester
$
$6,257
$
$
$6,257
Matthew T. Garrity
$54,430
$5,826
$22,742
$
$195,950
Varun Chandhok
$
$
$
$
$
Jason L. Gendics
$
$2,577
$546
$
$3,123
Vince J. Liuzzi
$
$6,058
$
$
$6,058
(1)
All amounts are included in the All Other Compensation column of the Summary Compensation Table.
(2)
All amounts except Aggregate Earnings have been reported astotal compensation in the Summary Compensation Table in previous years.for 2023 to calculate Compensation Actually Paid include:

Potential Payments upon Termination or Change in Control
The discussion below summarizes the estimated payments to be made under each contract, agreement, plan or arrangement that provides for payments to a Named Executive Officer at, following, or in connection with any termination of employment including by resignation, severance, retirement, disability or a constructive termination, by a change of control of the Company, or by a change in such executive’s responsibilities (that may not result in a termination of employment).

 2023
 

Gary Small

$

Average Non-CEO NEOs

$

Total Compensation from Summary Compensation Table1,107,726560,068
Adjustments for Equity Awards  
Adjustment for grant date values in the Summary Compensation Table(309,590)(119,557)
Year-end fair value of unvested awards granted in the current year207,28086,933
Year-over-year difference of year-end fair values for unvested awards granted in prior years(262,310)(45,139)
Difference in fair values between prior year-end fair values and vest date fair values for awards granted in prior years(45,659)(5,542)
Forfeitures during current year equal to prior year-end fair value--
Cash dividends paid on restricted stock awards22,0252,799
Total Adjustments for Equity Awards(388,253)
(80,506)
Compensation Actually Paid (as calculated)719,472
479,562

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(4)Non-CEO NEOs reflect the average Summary Compensation Table total compensation and average Compensation Actually Paid for the following executives by year:

With

2023: Paul D. Nungester, Rick L. Hull, Varun Chandhok, Shannon M. Kuhl



2022: Donald P. Hileman, Paul D. Nungester, Tina M. Shaver, Varun Chandhok, Matthew T. Garrity

2021: Donald P. Hileman, Paul D. Nungester, Varun Chandhok, Matthew T. Garrity, Jason L. Gendics, Vince J. Liuzzi

2020: Gary M. Small, Paul D. Nungester, Matthew T. Garrity, Vince J. Liuzzi, Jude J. Nohra

(5)TSR is determined based on the value of an initial fixed investment of $100, and the reinvestment of all dividends are assumed. The TSR peer group consists of the KBW Nasdaq Bank Index.

(6)Core Return on Assets represents Net Income excluding merger-related provision and other costs divided by Total Assets.

Tabular List of Financial Performance Measures 

In our assessment, the exceptionmost important financial performance measures used to link CAP (as calculated in accordance with the SEC rules), to our NEOs in 2023 to our performance were:

Return on Assets;

Pre-Tax, Pre-Provision Income;

Average Loan Growth;

Efficiency Ratio;

Average Deposit Growth; and

Relative TSR.

Pay Versus Performance: Graphical Description 

The illustrations below provide a graphical description of Mr. Chandhok, asCAP (as calculated in accordance with the SEC rules) and the following measures:


the Company’s cumulative TSR and the Peer Group’s cumulative TSR;

the Company’s Net Income; and

the Company Selected Measure, which for Premier Financial is Return on Assets.

CAP and Cumulative TSR / Cumulative TSR of the date of this Proxy Statement, each of our Named Executive Officers1 has an employment agreement or a severance and change in control agreement (collectively, the “Executive Agreements”)2. The variations in payments to be made to each Named Executive Officer due to the terms of their Executive Agreement are described below within each payment or benefit description. The Named Executive Officers are not eligible to receive any payments, other than the Accrued Benefit described below, in the event of a termination for cause or in connection with a voluntary termination except in certain circumstances that constitute “good reason” under their respective Executive Agreements.Peer Group

Accrued Benefits Payable Upon Termination

 

Regardless of the manner in which a Named Executive Officer’s employment terminates, the executive, as are other employees of the Company (to the extent they participate in the applicable benefit plans), is entitled to receive amounts earned during the term of their employment. These amounts (the “Accrued Benefits”) are payable without respect to an Executive Agreement.
These following accrued benefit amounts are not described in the table below entitled “Executive Benefits and Payments upon Termination” and include:
Base salary earned through the date of termination;
amounts contributed under the deferred compensation plans;
accrued but unused vacation pay; and
amounts contributed and vested under our 401(k) Plan.
Payments Made Upon Retirement
In the event of retirement of a Named Executive Officer, in addition to the Accrued Benefits, the executive will be entitled to the following:
accelerated vesting of all outstanding restricted stock;
accelerated vesting of a pro-rata portion (determined by the number of months, including any partial months elapsed during the performance period) of outstanding PSUs (a “Pro-Rated PSU Benefit”) calculated:
With respect to PSUs granted in 2020 and in 2021, using the actual performance of the Company and its peer group through end of the performance period, or
With respect to PSUs granted in 2022, using the target award amount;
any outstanding stock option will become fully vested upon retirement of the Named Executive Officer and will be exercisable for one year after the date of retirement (or the original term, if shorter); and
accelerated vesting of a pro rata portion (determined by the number of months, including any partial months elapsed during the performance period) of the short-term incentive payment due under the Executive Short Term Incentive Plan (for periods beginning January 1, 2022) for the year in which the termination occurs. The portion of the award attributable to corporate performance will be based on actual performance determined at the end of the performance period in the ordinary administration of the Executive Short Term Incentive Plan, while the portion of the award attributable to individual performance will be assumed to be at target. Mr. Hileman’s and Mr. Small’s employment agreements specifically include receipt of this benefit upon termination for any reason, however, in their case the amount is pro-rated based upon the number of days elapsed in the year rather than the number of months elapsed in the year. This pro-rated short-term incentive payment, as determined for
59
1
Mr. Luizzi’s employment ended on December 3, 2021 and he has been paid out all amounts due with respect to the Accrued Benefits and the payments due with respect to a termination without cause other than the amounts to be paid out in connection with his outstanding PSU awards which will be paid as described below. He is otherwise not entitled to any further payments although we are required by SEC rules to provide a description of the payment obligations under his Executive Agreement.
2
The Executive Agreements of each of Mr. Hileman, Mr. Small, Mr. Nungester, and Mr. Liuzzi are provided as separated exhibits to the Company’s Annual Report on Form 10-K for the year ended December 31, 2021, while the form of Executive Agreement for Mr. Garrity and Mr. Gendics is provided in the Annual Report on Form 10-K in Exhibit [10.19] ”Form of Severance and Change in Control Agreement”.
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Mr. Hileman, Mr. Small or the other Named Executive Officers as applicable, is referred to as a “Pro-Rated Short Term Incentive Payment”. While Mr. Hileman’s employment agreement included receipt of this benefit, the Compensation Committee determined that, beginning with the performance period started January 1, 2022, Mr. Hileman would no longer participate in the Executive Short Term Incentive Plan

CAP and instead receive a special grant of restricted shares.Company Net Income

Payments Made Upon Death or Disability

 

In the event of the death or disability of a Named Executive Officer, in addition to the Accrued Benefits, the Named Executive Officer will receive benefits under our disability plan or payments under our life insurance plans, as appropriate. All Named Executive Officers also will entitled to the following:

CAP and Company Core Return on Assets

accelerated vesting of all outstanding restricted stock units;

 

accelerated vesting of all outstanding PSUs;

any outstanding stock option will become fully vested upon the death or disability of the Named Executive Officer and will be exercisable for one year after death or disability (or the original term, if shorter); and

With the exception of Mr. Hileman, accelerated vesting of the full short-term incentive payment due under the Executive Short Term Incentive Plan (for periods beginning January 1, 2022) for the year in which the termination occurs. The portion of the award attributable to corporate performance will be based on actual performance determined at the end of the performance period in the ordinary administration of the Executive Short Term Incentive Plan, while the portion of the award attributable to individual performance will be assumed to be at target.
Additional Payments under the Executive Agreements of Mr. Hileman and Mr. Small:
In the event of their deaths, Mr. Hileman and Mr. Small are each entitled to receive 90 days of base salary in a lump sum payment. In the event of Mr. Small’s disability, Mr. Small is also entitled to a cash payment equal to 18 months of COBRA premiums (the “COBRA Amount”) and his group and supplemental life insurance will be maintained until he attains age 65. The vesting of the short-term incentive payment for Mr. Small will be limited to the Pro-Rated Short Term Incentive Payment, rather than the full vesting, under the terms of his Executive Agreement.
Additional Payments under the Executive Agreements of Mr. Garrity and Mr. Gendics:
In the event of their deaths, Mr. Garrity and Mr. Gendics are each entitled to receive a payment equal to three months of base salary upon his death. In the event of disability, Mr. Garrity is entitled to receive (1) a lump sum payment equal to 18 months of COBRA premiums; and (2) a payment equal to 2.0 times base salary plus 2.0 times target annual incentive compensation. In the event of disability, Mr. Gendics is entitled to receive (1) a lump sum payment equal to 18 months of COBRA premiums; and (2) a payment equal to 1.5 times base salary plus 1.5 times target annual incentive compensation.
Payments Made upon Termination without Cause or for Good Reason
In the event of the termination of the Named Executive Officer by the Company without “cause” or if the Named Executive Officer terminates their employment for “good reason,” each as defined in the applicable Executive Agreement, in addition to the Accrued Benefits, the executive will be entitled to the following:
a Pro-Rated PSU Benefit in connection with a termination by the Company without cause with respect to all outstanding PSUs, and a Pro-Rated PSU Benefit in connection with a termination by the executive for good reason with respect to outstanding PSUs issued in 2020 and 2021; and
a Pro-Rated Short Term Incentive Payment.
No Payments under the Executive Agreement of Mr. Hileman:
Under Mr. Hileman’s Executive Agreement, he is no longer eligible to receive any special severance benefits with respect to any termination without cause or for good reason occurring after April 1, 2021. As noted above, Mr. Hileman is not eligible to receive an accelerated vesting of the short term incentive payment for any performance period after January 1, 2022.
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TABLE OF CONTENTSBENEFICIAL OWNERSHIP

Additional Payments under the Executive Agreement of Mr. Small:
In the event of his termination without cause or for good reason, Mr. Small is entitled to receive a severance payment equal to two times the sum of his base salary and the greater of his target short-term incentive compensation payment or the prior year’s actual short-term incentive compensation payout. He is also entitled to receive a Pro-Rated PSU Benefit with respect to all outstanding PSUs (with the distinction by award year described above not applying to Mr. Small) and the COBRA Amount.
Additional Payments under the Executive Agreement of Mr. Nungester and Mr. Liuzzi:
In the event of his termination without cause or for good reason, each of Mr. Nungester and Mr. Liuzzi is entitled to receive a severance payment equal to one times the sum of his base salary and his average short-term incentive payout over the prior five years.
Additional Payments under the Executive Agreement of Mr. Garrity and Mr. Gendics:
In the event of his termination without cause or for specific good reasons, Mr. Garrity is entitled to receive a severance payment equal to two times the sum of his base salary and his target short-term incentive compensation payment. Mr. Gendics’ severance payment in this scenario is equal to 1.5 times the sum of his base salary and his target short-term incentive compensation payment. In the event the termination by the executive for good reason is due to a reduction of the executive’s duties, authority, reporting relationship, or title, both Mr. Garrity’s and Mr. Gendics’ severance payment will be one times the sum of his base salary and his target short-term incentive compensation payment. Mr. Garrity and Mr. Gendics are each entitled to the COBRA Amount for any termination without cause or for good reason.
Payments Made Upon a Change in Control
The Named Executive Officers are entitled to certain benefits in the event of a “change in control” and particularly with respect to a termination of their employment by the Company without cause or if the executive terminates their employment for good reason in connection with a change in control. Generally, a “change of control” has the meaning set forth in Section 409A(a)(2)(A)(v) of the Internal Revenue Code of 1986, as amended, although the Executive Agreements for Mr. Hileman, Mr. Small, Mr. Garrity, and Mr. Gendics provide additional description and distinctions.
Without regard to the termination of their employment, the executives will be entitled to receive the following benefits in connection with a change in control:
accelerated vesting of outstanding PSUs, occurring with or without a termination of employment, calculated using the actual performance of the Company and its peer group for each closed year in the performance period and calculated at target with respect to any open years in the performance period;
any outstanding stock option will become fully vested upon the change in control and exercisable according to the terms of the stock option; and
accelerated vesting at target of the short-term incentive payment due under the Executive Short Term Incentive Plan (for periods beginning January 1, 2022).
In addition to the Accrued Benefits, in the event of a termination of their employment, the executive will be entitled to the following:
accelerated vesting of all outstanding restricted stock units, but only in the event of a termination by the Company without case;
No Payments under the Executive Agreement of Mr. Hileman:
Under Mr. Hileman’s Executive Agreement, he is not eligible to receive any special change in control benefits. As noted above, Mr. Hileman is not eligible to receive the accelerated vesting of the short term incentive payment for any performance period after January 1, 2022.
Additional Payments under the Executive Agreement of Mr. Small:
In the event of his termination without cause or for good reason in connection with a change in control, Mr. Small is entitled to receive a severance payment equal to 2.99 times the sum of his base salary and the greater of his target short-term incentive compensation payment or the prior year’s actual short-term incentive
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compensation payout. He is also entitled to receive the COBRA Amount. The increased severance benefit to Mr. Small in connection with a change in control is only available in the event the termination occurs within the six months before or the two years following the consummation of the change in control.
Additional Payments under the Executive Agreement of Mr. Nungester and Mr. Liuzzi:
In the event of his termination without cause or for good reason, each of Mr. Nungester and Mr. Liuzzi is entitled to receive a severance payment equal to 2.99 times the sum of his base salary and his average short-term incentive payout over the prior five years. Mr. Nungester and Mr. Liuzzi are also eligible to have their COBRA premiums paid by the Company following their termination until the earlier of one year following their termination or their becoming eligible to receive medical insurance benefits from another employer. The increased severance benefit to Mr. Nungester in connection with a change in control is only available in the event the termination occurs within the six months before or the one year following the consummation of the change in control.
Additional Payments under the Executive Agreement of Mr. Garrity and Mr. Gendics:
In the event of his termination without cause or for (any) good reason in connection with a change in control, Mr. Garrity is entitled to receive a severance payment equal to two times the sum of his base salary and his target short-term incentive compensation payment. Mr. Gendics’ severance payment in this scenario is equal to 1.5 times the sum of his base salary and his target short-term incentive compensation payment. Mr. Garrity and Mr. Gendics are each entitled to the COBRA Amount for any termination without cause or for good reason in connection with a change in control. The increased severance benefit to Mr. Garrity and Mr. Gendics relating to a termination by each for good reason in connection with a change in control is only available in the event the termination occurs within the nine months before or the one year following the consummation of the change in control.
The table below summarizes the estimated payments set forth in the agreements described above. The amounts shown assume that such termination was effective as of December 31, 2021, and, thus, include amounts earned through such time and are estimates of the amounts which would be paid out to the executives upon their termination. The actual amounts to be paid out can only be determined at the time of such executive’s separation from us.
Executive Benefits and Payments upon Termination
 
Involuntary
Not for
Cause
Or
Voluntary
Good Reason
Termination
Involuntary
Change of
Control
Termination
(CIC)
Death
Disability
Donald P. Hileman
Cash Payments(1)(2)
Accelerated vesting of equity awards
$103,875
$103,875
$141,375
$103,875
$211,314
$322,047
$322,047
$322,047
Gary M. Small
Cash Payments(1)
Accelerated vesting of equity awards
$2,045,929
$2,893,344
$423,750
$466,754
$300,301
$1,241,109
$1,241,109
$1,241,109
Paul D. Nungester
Cash Payments(1)
Accelerated vesting of equity awards
$543,398
$1,419,192
$540,868
$564,120
$146,465
$258,552
$258,552
$258,552
Matthew T. Garrity
Cash Payments(1)
Accelerated vesting of equity awards
$1,106,741
$1,106,741
$215,475
$1,103,956
$151,114
$266,760
$266,760
$266,760
Varun Chandhok
Cash Payments(1)
Accelerated vesting of equity awards
$105,000
$105,000
$105,000
$105,000
$49,350
$305,243
$305,243
$305,243
Jason L. Gendics
Cash Payments(1)
Accelerated vesting of equity awards
$668,052
$668,052
$162,053
$667,304
$64,743
$114,363
$114,363
$114,363
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Involuntary
Not for
Cause
Or
Voluntary
Good Reason
Termination
Involuntary
Change of
Control
Termination
(CIC)
Death
Disability
Vince J. Liuzzi(3)
Cash Payments(1)
Accelerated vesting of equity awards
$613,878
$1,578,670
$611,093
$623,685
$151,114
$266,760
$266,760
$266,760
(1)
Cash payments include any amounts payable as short term incentive compensation, severance payments due under an Executive Agreement, the COBRA Amount, and other payments made with respect to the continuation of medical benefits.
(2)
Cash payments to Mr. Hileman consist of amounts he would receive in short term incentive compensation in the event of his departure, as determined at December 31, 2021. Mr. Hileman is not participating in the Executive Short Term Incentive Plan in 2022 and the amounts indicated here would not be payable in connection with a termination in 2022 although we are required by SEC rules to include these amounts in this table.
(3)
Mr. Luizzi’s employment ended on December 3, 2021 and he has been paid out all amounts due with respect to the Accrued Benefits and the payments due with respect to a termination without cause other than the amounts to be paid out in connection with his outstanding PSU awards which will be paid as described below. He is otherwise not entitled to any further payments although we are required by SEC rules to provide a description of the payment obligations under his Executive Agreement.
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PROPOSAL 2

Non-Binding Advisory Vote on Executive Compensation
Our shareholders have an opportunity to approve, in a non-binding advisory vote, the compensation of our Named Executive Officers as disclosed in this Proxy Statement. Our Named Executive Officers are those individuals included in the Summary Compensation Table on page 32 in this Proxy Statement. The compensation being approved is the compensation required to be disclosed in this Proxy Statement by the rules of the SEC, including the compensation described in the Compensation Discussion and Analysis, accompanying tables and any related material disclosed in this Proxy Statement.
The Board has structured our executive compensation program with the following objectives in mind: compensation should be directly linked to corporate operating performance, and all officers should receive fair and equitable compensation for their respective levels of responsibility and supervisory authority compared to their peers within the Company as well as their peers within the financial services industry. The Board urges you to read the “Compensation Discussion and Analysis” starting on page 23 of this Proxy Statement and the related compensation tables and narrative through page 40.
The Board is asking you to approve the following resolution, which will be submitted for a shareholder vote at the Annual Meeting:
“Resolved, that the shareholders approve the compensation of Premier’s named executive officers as named in the Summary Compensation Table of the Company’s 2022 Proxy Statement, as described in the ‘Compensation Discussion and Analysis’, the compensation tables and the related disclosure contained on pages 23 in the Proxy Statement.”
Because your vote is advisory, it will not be binding upon the Board or the Company, overrule any decision made by the Board, or create or imply any additional fiduciary duty by the Board. The Compensation Committee may, however, take into account the outcome of the vote when considering future executive compensation arrangements.
Your Board Recommends That You
Vote FOR the Approval of our Executive Compensation.
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BENEFICIAL OWNERSHIP
Security Ownership of Certain Beneficial Owners

The following table sets forth information about the only persons known to the Company to own beneficially more than 5% of our outstanding common shares, as of December 31, 2021:2023:

Amount and Nature of Beneficial Ownership
Name and Address of Beneficial Owner
Amount and Nature of Beneficial Ownership
Shares Beneficially

Owned
Percent of Class
Outstanding

BlackRock, Inc.

55 East 52nd Street

New York, New York 10055


4,544,175 (1)
3,903,51712.7% (1)
10.6%(1)

Dimensional Fund Advisors LP

Building One,

6300 Bee Cave Road

Austin, Texas 78746


2,254,801 (2)
2,294,3896.3% (2)
6.2%(2)

The Vanguard Group

100 Vanguard Blvd.

Malvern, PA 19355

1,973,151 (3)
1,900,0115.52% (3)
5.14%(3)

(1)

As of December 31, 2021,2023, and based on a Schedule 13G/A filed with the SEC on January 27, 2022,23,

2024, BlackRock, Inc. possesses sole voting power over 3,669,614over4,257,233 shares and sole dispositive power over 3,903,5174,544,175 shares.

(2)

As of December 31, 2021,29, 2023, and based on a Schedule 13G/A filed with the SEC on February 8, 2022,9, 2024, Dimensional Fund Advisors LP (“Dimensional”), an investment advisor registered under Section 203 of the Investment Advisors Act of 1940, possesses sole voting power over 2,239,3132,213,203 shares and sole dispositive power over 2,294,389 shares.2,254,801shares. All shares reported are owned by the funds for which Dimensional serves as investment advisor, and Dimensional disclaims beneficial ownership of such securities.

(3)

As of December 31, 2021,29, 2023, and based on a Schedule 13G/A filed with the SEC on February 10, 2022,13, 2024, The Vanguard Group possesses shared voting power over 36,42747,120 shares, sole dispositive power over 1,837,5991,894,742 shares and shared dispositive power over 62,41278,409 shares.

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Beneficial Ownership of Management

The following table includes, as of the Voting Record Date,March 1, 2024, certain information as to the PFC shares beneficially owned by (1) each director and nominee (2) the continuing Named Executive Officers, and (3)(2) all of our directors and executive officers as a group.

Name of Beneficial Owner
Amount and Nature of Beneficial
Ownership
Shares Beneficially
Owned(2)
Percent of Class
Outstanding(3)
Marty E. Adams
76,849
 
Zahid Afzal(4)
41,710
 
Louis Altman(5)
45,665
 
Terri Bettinger
3,849
 
John L. Bookmyer(6)
47,142
 
Lee Burdman(7)
64,936
 
Varun Chandhok(8)
3,007
 
Matthew T. Garrity
32,917
 
Jason Gendics
2,612
 
Donald P. Hileman(9)
83.491
 
Jean A. Hubbard
15,676
 
Nikki R. Lanier
0
 
Charles D. Niehaus
14,733
 
Paul D. Nungester
33,707
 
Mark Robison
10,516
 
Richard J. Schiraldi
42.319
 
Gary M. Small(10)
89,325
 
Samuel S. Strausbaugh
19,244
 
All current directors and executive officers as a group (24 persons)
681,176
1.90%

+
This table does not include PSUs, restricted stock units or other phantom shares that will be settled in Premier shares. If such derivative securities were included, the beneficial ownership of all current directors and executive officers as a group would be 881,178 or 2.45%.
(1)
Each of the directors and executive officers may be contacted at the address of Premier.
(2)
Share numbers shown are rounded to the nearest whole number. The beneficial owner has sole voting and investment power over the shares unless otherwise noted.
(3)
Based on 35,816,534 shares of common stock outstanding as of the Voting Record Date. If no percent is provided in this column, the number of shares is less than 1% of the total outstanding Premier shares.
(4)
Includes 1,486 shares issuable pursuant to currently exercisable stock options, and 24,245 shares owned by the living trust of Mr. Afzal’s spouse.
(5)
Includes 24,785 shares jointly owned with Mr. Altman’s spouse, 965 shares held in an irrevocable trust of Mr. Altman, and 18,723 shares held in the Altman Family Trust over which Mr. Altman has shared voting and investment power.
(6)
Includes 45,950 shares jointly owned with Mr. Bookmyer’s spouse with whom he shares voting and investment power.
(7)
Includes 5,927 shares owned by Mr. Burdman’s spouse, 5,885 shares owned by Purple Burd Limited Partnership, 15,695 shares owned by the Kenneth Burdman Marital Exempt Trust over which Mr. Burdman has shared voting and investment power, and 1,238 shares owned by the Marsh Burdman Family Trust over which Mr. Burdman has shared voting and investment power.
(8)
Amount represents 3,007 shares for which Mr. Chandhok has the right to acquire ownership within 60 days in connection with the vesting of restricted stock units.
(9)
Amount includes an estimated 1,468 restricted shares Mr. Hileman has the right to acquire within 60 days pursuant to a grant to be issued on or about April 1, 2022. The target market value of this grant will be $45,000 with the actual number of shares determined based on the share price in effect on the date of grant. The above share number estimate is based on a closing share price of $30.67 on the Voting Record Date.
(10)
Includes 18,575 shares issuable pursuant to currently exercisable stock options.

Amount and Nature of Beneficial Ownership

 

Name of Beneficial Owner (1)Shares Beneficially
Owned (2)
Percent of Class
Outstanding (3)
Marty E. Adams79,939-
Zahid Afzal (4)51,091-
Louis Altman (5)48,076-
Terri Bettinger8,889-
John L. Bookmyer (6)57,019-
Lee Burdman (7)72,130-
Varun Chandhok (8)14,339-
Donald P. Hileman94,998-
Jean A. Hubbard18,766-
Rick L. Hull21,659-
Shannon M. Kuhl5,937-
Nikki R. Lanier3,234-
Charles D. Niehaus21,824-
Paul D. Nungester43,211-
Mark Robison15,154-
Richard J. Schiraldi45,174-
Gary M. Small (9)93,932-
Samuel S. Strausbaugh22,334-

All current directors and executive officers as a group (25 persons)

 

795,6482.22%

(1)  Each of the directors and executive officers may be contacted at the address of Premier. 

(2)  Share numbers shown are rounded to the nearest whole number. The beneficial owner has sole voting and investment power over the shares unless otherwise noted. 

(3)  Based on 35,831,804 shares of common stock outstanding and unexercised options as of March 1, 2024. If no percent is provided in this column, the number of shares is less than 1% of the total outstanding Premier shares. 

(4)  Includes 28,108 shares owned by the living trust of Mr. Afzal’s spouse. 

(5)  Includes 965 shares held in an irrevocable trust of Mr. Altman; and 25,155 owned by the living trust of Mr. Altman’s spouse, 18,723 shares held in the Altman Family Trust, and 143 shares owned by the Ruth Altman Trust over which Mr. Altman has shared voting and investment power. 

(6)  Includes 53,487 shares jointly owned with Mr. Bookmyer’s spouse with whom he shares voting and investment power. 

(7)  Includes 6,526 shares owned by Mr. Burdman’s spouse; and 6,483 shares owned by Purple Burd Limited Partnership, 16,207 shares owned by KB Kidz Limited Partnership, and 1,238 shares owned by the Marsh Burdman Family Trust, over which Mr. Burdman has shared voting and investment power. 

(8)  Includes 1,002 shares for which Mr. Chandhok has the right to acquire ownership within 60 days in connection with the vesting of restricted stock units. 

(9)  Includes 18,575 shares issuable pursuant to currently exercisable stock options.

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TABLE OF CONTENTSDelinquent Section 16(A)Reports

DELINQUENT SECTION 16(a) REPORTS

Section 16(a) of the Exchange Act requires our executive officers and directors, and persons who own more than ten percent of our shares, to file reports of ownership and changes in ownership on Forms 3, 4 and 5 with the SEC and to provide us with a copy of such form. Based on our review of the copies of such forms we received, we believe that our executive officers and directors complied with all Section 16 filing requirements applicable to them with respect to transactions during the fiscal year ended December 31, 2021,2023, except that Varun Chandhok filed one late Form 3 reporting one transaction, Samuel S. Strausbaugheach of Mark A. Robison, Terri A. Bettinger, Charles D. Niehaus, and Tina Shaver2 filed one late Form 4 reporting 18 transactions, Jean A. Hubbardone transaction.

2 Ms. Shaver’s Section 16 reports are filed four late Form 4s reporting 98 transactions, and John L. Bookmyer filed five late Form 4s reporting 123 transactions. The late Form 4 reports of Directors Strausbaugh, Hubbard, and Bookmyer relate to certain phantom share transactions withinunder the Deferred Compensation Plan and a prior misinterpretation of the reporting obligations with respect to these phantom securities.name Tina Nutter.


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PROPOSAL 3


- Ratification of the Appointment of Crowe LLP
as Our Independent Registered Public Accounting Firm for 20222024

The Audit Committee has selected Crowe LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2022.2024. The Board is requesting that our shareholders ratify this selection. If our shareholders do not ratify the selection of Crowe, the Audit Committee may reconsider its selection. The Audit Committee expects that a representative from Crowe will be present at the Annual Meeting, will have an opportunity to make a statement if he or she desires, and will be available to respond to appropriate questions from shareholders.

YOUR BOARD RECOMMENDS THAT YOU VOTE FOR RATIFICATION OF CROWE.

Your Board Recommends That You Vote FOR ratification of Crowe.

INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Crowe was our independent registered public accounting firm for the fiscal years ended December 31, 2021, 20202023, 2022 and 2019,2021, and has reported on our consolidated financial statements for each of these years.

Audit Fees

The following table sets forth the aggregate fees that we paid to Crowe for audit and non-audit services in 20212023 and 2020.2022. The table lists audit fees, audit related fees, tax fees and all other fees.

Services Rendered
2021
2020
Audit Fees
$748,000
$1,068,000
Audit-Related Fees
45,250
173,406
Tax Fees
179,107
136,825
All Other Fees
3,432
3,316
Total fees paid
$975,789
$1,381,547

Audit fees for 2020 included fees for services related to mergers and acquisitions as well as the adoption of new GAAP including ASU 2016-13 Financial Instruments – Credit Losses (Topic 326).

Services Rendered2023 ($)2022 ($)
Audit Fees813,270 747,500
Audit-Related Fees45,850 48,884
Tax Fees108,275 118,135
All Other Fees4,093 3,954
Total Fees Paid971,488 918,473

Audit-related fees relate to services for capital issuances, employee benefit plan audits and the audits of the captive insurance company. Tax fees consist of fees related to the preparation of tax returns, services relating to mergers and acquisitions,the insurance agency disposition, and consulting services relating to the company’s prepared tax model and low income housing tax credits. All other fees consist of an accounting research tool subscription.

AUDIT COMMITTEE REPORT

The Audit Committee is comprised of five directors, all of whom are considered “independent” under Nasdaq listing standards.

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The Audit Committee oversees Premier’s financial reporting process on behalf of the Board of Directors.Board. Management has the primary responsibility for the financial statements and the reporting process including the systems of internal control. In fulfilling its oversight responsibilities, the Committee reviewed with management the audited financial statements in the Annual Report on Form 10-K, including a discussion of the quality, not just the acceptability, of the accounting principles, the reasonableness of significant judgments, and the clarity of disclosures in the financial statements. The Committee also reviews the effectiveness of Premier’s system of internal controls, including a review of the process used by management to evaluate the effectiveness of the system of internal control.

The Committee reviewed with Crowe its judgment as to the quality, not just the acceptability, of the Company’s accounting principles and such other matters as are required to be discussed under their professional standards. The Committee received the written disclosures and the letter from Crowe required by applicable requirements of the Public Company Accounting Oversight Board regarding Crowe’s communications with the Committee concerning independence. In addition, the Committee discussed with Crowe its independence from management and the Company, including the matters required to be discussed by Auditing Standard No. 1301, and considered the compatibility of non-audit services with the auditors’ independence. The Committee also pre-approved all professional services provided to the Company by the independent registered public accounting firm.

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The Committee discussed with the Company’s internal auditor and independent registered public accounting firm the overall scope and plans for their respective audits. The Committee meets with the internal auditor and independent registered public accounting firm, with and without management present, to discuss the results of their examinations, their evaluations of the Company’s internal controls, and the overall quality of the Company’s financial reporting. The Committee held six meetings during 2021.2023.

In reliance on the reviews and discussions referred to above, the Committee recommended to the Board of Directors (and the Board has approved) that the audited financial statements be included in the Annual Report on Form 10-K for the year ended December 31, 2021,2023, for filing with the SEC. The Committee and the Board have also approved the selection of Crowe LLP as the Company’s independent registered public accounting firm for the year ending December 31, 2022.2024.

Samuel S. Strausbaugh, Chairman
Chair  

Louis M. Altman

John L. Bookmyer

Mark A. Robison

Richard J. Schiraldi

February 28, 20222024

OTHER MATTERS

The Company will pay the costs of this proxy solicitation, including the standard charges and expenses of brokerage houses, voting trustees, banks, associations and other custodians, nominees and fiduciaries who are record holders of shares not beneficially owned by them, for forwarding the proxy materials to, and obtaining proxies from, the beneficial owners of our shares entitled to vote at the Annual Meeting. In addition to solicitations by mail, our directors, officers and employees may solicit proxies personally or by telephone without additional compensation for such solicitations.

HOUSEHOLDING

Our policy is to send a single annual report and proxy statement to multiple shareholders of record that share the same address, unless we receive instructions to the contrary. However, each shareholder of record will continue to receive a separate proxy card. This practice, known as “householding,” is designed to reduce our printing and postage costs. If you wish to receive a separate annual report and proxy statement, you may request it by writing to us at the above address.Premier Financial Corp., Shannon M. Kuhl, Corporate Secretary, 275 W. Federal Street, Youngstown, Ohio 44503. If you wish to discontinue householding entirely, you may contact Broadridge Financial Solutions, Inc., at 1-800-542-1061 or in writing at Broadridge, Householding Department, 51 Mercedes Way, Edgewood, New York 11717. 

If you receive multiple copies of the annual report and proxy statement, you may request householding by contacting Broadridge Financial Solutions as noted above. If your shares are held in street name through a bank, broker or other holder of record, you may request householding by contacting that bank, broker or other holder of record.

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SHAREHOLDER PROPOSALS

Any proposal which a shareholder wishes to have included in the proxy solicitation materials to be used in connection with the next annual meeting of shareholders of Premier must be received atby the main officeCorporate Secretary of Premier no later than November 10, 2022.20, 2024. If such proposal is in compliance with all of the requirements of Rule 14a-8 under the Exchange Act, it will be included in the proxy statement and set forth on the form of proxy issued for the next annual meeting of shareholders. In addition, if

63

If a shareholder intends to present a proposal at the 20232025 Annual Meeting of Shareholders of Premier without including the proposal in the proxy solicitation materials relating to that meeting, and does not notify the Corporate Secretary of Premier by March 1, 2025, or if the proposal is not received by January 31, 2023,Premier meets other requirements of applicable SEC rules, then the proxiesproxy holders designated by the Board of Directors of Premier for the 20232025 annual meeting may vote the proxies in their discretion on any suchthe proposal without mentionif it is raised at the 2025 meeting.

If a shareholder intends to solicit his or her own proxies in support of such mattershareholder’s director nominees, the deadlines for providing notice to the Company regarding such solicitation and other procedures set forth in Rule 14a-19 under the proxy solicitation materials or on the proxy card for such meeting.Exchange Act must be followed.

ANNUAL REPORTS AND FINANCIAL STATEMENTS

Our shareholders as of the Voting Record Date are being provided with a copy of our Annual Report to Shareholders and Form 10-K for the year ended December 31, 20212023 (“Annual Report”). Included in the Annual Report are the consolidated financial statements of Premier as of December 31, 2021, and 2020,2023, and for each of the years in the three-year period ended December 31, 2021,2023, prepared in accordance with generally accepted accounting principles, and the related reports of our independent registered public accounting firm. The Annual Report is not a part of this Proxy Statement.

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